|A 45x45 inch large format poster in a main traffic way of the library announces the author event.|
Author Lauren Groff visited the Alachua County Library District in October. I have to thank her for providing high resolution images that allowed for good reproduction, most notably for use on a large format poster scale.
Groff provided a high resolution black and white image of herself, as well as a nicely designed cover image of her book, Arcadia. To compliment the two, I sourced for a nice image that I was able to use a detail portion of to use as a background.
I began my design exercise with development of a 45x45 inch large format display poster. For the promotional marketing event materials, I used the three photo images and typography that mimicked the fonts used on her book. As a finishing touch, introduced a small cartouche under her name to add a small, delicate detail to play off the curly flourish that sprouted from the apex of the capital "A" on her book title.
|The completed 45x45 inch display poster.|
On the 8.5x11 inch page I was using for printing the handbills, I had a little excess unused space, so instead of wasting the paper I took the opportunity to create a complementary bookmark, taking the right side section of the poster/handbill design for use as the bookmark.
Lastly, the poster/handbill design was used as a small 3.25 inch square black/white print advertisement. The colour conversion turned out quite nicely, avoiding any potential muddiness between the typography and the background images.
Taken as a set, the large format poster, the handbill, the bookmark, the print ad, and the web banner all maintained a cohesive visual presentation that held together, thanks to the strong imagery and consistent typographical use.
|Trimming handbills and bookmarks out of an 8.5x11 inch page.|
1x 45x45 inch large format poster
1x online web banner
1x black/white print ad