|Banner ad displayed on library website.|
|Sourced images used for new illustration.|
|An 8.5x11 inch sign for posting at locations.|
At my library, internal clients are asked to provide a 4-6 week advance notice of their projects. Unfortunately, that happens only about 50-75% of the time. Fortunately for me the first part of this project came in with sufficent notice; unfortunately, the other half was requested urgently and delivered with less than three days notice.
For development of a centerpiece illustration, I first sourced (looked) for public domain images I could use to create a custom illustration of the iconic "tardis" booth that Doctor Who uses to teleport himself through space and time. I wanted to give the stationary booth a dynamic, energized appearance, so I looked for radiating light rays, electrified-looking time delayed light patterns, colourful swirling shapes, clouds, glass, metallics, and other materials. Once I had a collection of images that looked like they could work together to provide me with the results I wanted, I layered them in Photoshop and experimented with a variety of colour balance sliders, effects, and filters to produce a dynamic, new image unique to our event.
|Quarter page handbill arrangement |
on 8.5x11 inch page.
While I was sourcing for images I could use to incorporate into my illustration, I came across a wide range of Doctor Who related assemblage designs created for public consumption by artist CyberDrone (http://cyberdrone.deviantart.com) for a company called Cubeecraft (cubeecraft.com). These designs included images you could print out flat on card stock using your office or desktop printer, then cut out and fold together into three-dimensional Doctor Who characters, a tardis, sonic screwdriver, video arcade machine and other items. I printed out a few different tardis booth renderings, folded three versions into their final shapes and presented them to the librarians to see if they might be of any use as options for event activities. They liked them and decided they would indeed enjoy to include them at the event.
|Printed tardis materials and fabrication process.|
|The dalek is put to work around the library.|
|16x20 inch contest gift poster design.|
Just when I thought I'd cleared every imaginable last minute marketing design request, there was one more: "wouldn't it be great if we could make a version of the publicity sign into a poster to use as a give-away for winning a contest?" Sure...of course it would! Easy enough, with a little modification to repurpose the sign into an event poster, and wahlah!, instant poster design, x2 for winners of event contests and x3 for additional event announcement signs.
After promotional and event materials were completed, photos were taken at the event, edited down to the best, and left to librarians to publish to the library Flickr account. I've posted one shot below to show a view of the tardis lurking in the background, and an easel display in the foreground that announced the opportunity to win a poster of the same.
Scope of work included:
(4) 8.5x11 inch signs
(60) Quarter page handbills
(1) Website banner ad
(5) 16x20 inch gift posters & promotional signs
(1) 32x52 inch dalek display poster mounted to board
(6) 33x74.5 inch tardis box & other associated printed elements for full scale dimensional display construction
(30) Event day photography
|16x20 inch gift poster display sign at event. Tardis in background.|