Promoting the Public Library to Newly Relocated University Students

Broadcast television public service announcement advert

4x2 inch coupon book advertisement

Universities have their own libraries for students and faculty. But while they provide well for academic purposes, university libraries might not offer much in the way of what your typical community public library might.

This disparity in product and service offerings gives the community library an opportunity to promote itself without having to compete directly with the local university. Such was the case with our library and the resulting  advertising campaign I worked on for the Alachua Public Library District in Gainesville, Florida.

4x2 inch newspaper online advertisement

The campaign sought to inform students of available products that their local university library did not offer. It consisted of print, online and broadcast television advertising, as well as display signage at a university orientation event held for new students.

Design elements leveraged the library's colour palette and font family established in the corporate identity standards and used on other integrated marketing materials. A royalty free image of age-appropriate people dressed in colours that complimented the corporate colour palette also helped to associate them with the library and its product offering.

Advertising collaterals included:

4x2 inch newspaper print advertisement

> Broadcast television public service announcement colour RGB advertisement 
> 4x2 inch coupon book colour CMYK print advertisement
> 4x2 inch colour RGB newspaper 
online advertisement
> 4x2 inch black/white newspaper 
print advertisement
> 72x24 inch event presentation table banner

72x24 inch laminated paper event banner