|Online newsletter thumbnail.|
Development of the newsletter begins with library staff entering their planned quarterly events into the library’s electronic calendar system during a 30-day period prior to beginning the editorial production process, which in turn takes an additional 30 days of production prior to delivery of the publication to the public. Printing services are outsourced to a local printer, taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.
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Marketing design collaterals created to promote THINK... include the 2,500 copy print version which is also offered for download in digital .pdf format from the library website; a library website blog icon; and a television broadcast media public service announcement (PSA) image.
|TV broadcast public service announcement (PSA).|