tag:blogger.com,1999:blog-62043982201504608292024-03-18T15:30:11.669-04:00Library Marketing DesignSelect Projects, Resources, & Related Issues for Designers of Library CommunicationsLibrary Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.comBlogger234125tag:blogger.com,1999:blog-6204398220150460829.post-31761160845214285722016-09-20T12:22:00.000-04:002019-02-16T07:58:07.997-05:00Integrated Promotional Advertising Campaign for Freegal Online Music Service<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIGMVElmlKWj2j-LHnkcNgbUiAYmsKHnoCKqDB-mfeQSpNE1BTANnIUxugoBmDEzM95-mWF4KR8zQm9adXNxT04O3v2OgFNxbkp_BgikdkYdiaAiOz4oglvU7Nn46a0TXqWxxsg93-YIs/s1600/Freegal13x2FtBannerGrp2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIGMVElmlKWj2j-LHnkcNgbUiAYmsKHnoCKqDB-mfeQSpNE1BTANnIUxugoBmDEzM95-mWF4KR8zQm9adXNxT04O3v2OgFNxbkp_BgikdkYdiaAiOz4oglvU7Nn46a0TXqWxxsg93-YIs/s400/Freegal13x2FtBannerGrp2016.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">13x2 foot banners.</span></span></b></td></tr>
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Project: </b>Freegal Music Service</span></span></span></span><br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Creative b</span>rief: </b>Create a<span style="font-family: "arial" , "helvetica" , sans-serif;">n integrated advertising campaign comprised of print and digital <span style="font-family: "arial" , "helvetica" , sans-serif;">materials to promote Freegal online music service which <span style="font-family: "arial" , "helvetica" , sans-serif;">provides five free mu<span style="font-family: "arial" , "helvetica" , sans-serif;">sic song downloads per week to subscribers. The campaign <span style="font-family: "arial" , "helvetica" , sans-serif;">seeks to increase public awareness and generate greater subscriber traffic results by b<span style="font-family: "arial" , "helvetica" , sans-serif;">eing visible in more <span style="font-family: "arial" , "helvetica" , sans-serif;">locations and with greater frequency and duration. The design should provide a <span style="font-family: "arial" , "helvetica" , sans-serif;">new look that captures people's attention and communica<span style="font-family: "arial" , "helvetica" , sans-serif;">t<span style="font-family: "arial" , "helvetica" , sans-serif;">es the key <span style="font-family: "arial" , "helvetica" , sans-serif;">points of the service.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Content messaging</span>: </b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">M</span>ulti<span style="font-family: "arial" , "helvetica" , sans-serif;">ple language options wer<span style="font-family: "arial" , "helvetica" , sans-serif;">e p</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">rovided</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>, <span style="font-family: "arial" , "helvetica" , sans-serif;">each </span>lac<span style="font-family: "arial" , "helvetica" , sans-serif;">king</span> engaging or <span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">i<span style="font-family: "arial" , "helvetica" , sans-serif;">nspir<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>direction<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>Additional <span style="font-family: "arial" , "helvetica" , sans-serif;">content marketing that advertising was to support w<span style="font-family: "arial" , "helvetica" , sans-serif;">as</span> not yet in process, created n<span style="font-family: "arial" , "helvetica" , sans-serif;">or</span> in place<span style="font-family: "arial" , "helvetica" , sans-serif;">, and/or had details still in flux<span style="font-family: "arial" , "helvetica" , sans-serif;"> with no <span style="font-family: "arial" , "helvetica" , sans-serif;">reliable </span>completion date in sight.</span></span></span></span></span> <br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Number of integrated items requested at outset:</b> <span style="font-family: "arial" , "helvetica" , sans-serif;">Between 16 and 38 unique items.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Number of integrated items requested a<span style="font-family: "arial" , "helvetica" , sans-serif;">s <span style="font-family: "arial" , "helvetica" , sans-serif;">opportunitie<span style="font-family: "arial" , "helvetica" , sans-serif;">s were reas<span style="font-family: "arial" , "helvetica" , sans-serif;">se<span style="font-family: "arial" , "helvetica" , sans-serif;">ssed and re-imagined</span></span></span></span></span></b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><b>:</b> <span style="font-family: "arial" , "helvetica" , sans-serif;">2<span style="font-family: "arial" , "helvetica" , sans-serif;">9 unique items.</span></span> <br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Requested t</span>urn around time: </b>15 days. (+ <span style="font-family: "arial" , "helvetica" , sans-serif;">additional d<span style="font-family: "arial" , "helvetica" , sans-serif;">eadline<span style="font-family: "arial" , "helvetica" , sans-serif;">s created </span>a<span style="font-family: "arial" , "helvetica" , sans-serif;">s adjustments to <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">initial and additional </span>project opportunities w<span style="font-family: "arial" , "helvetica" , sans-serif;">ere <span style="font-family: "arial" , "helvetica" , sans-serif;">reali<span style="font-family: "arial" , "helvetica" , sans-serif;">zed </span></span>and </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>requested). <span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i>Good luck<span style="font-family: "arial" , "helvetica" , sans-serif;">!</span></i> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Production challenge </span>note</span>: </b><span style="font-family: "arial" , "helvetica" , sans-serif;">27 other unrelate<span style="font-family: "arial" , "helvetica" , sans-serif;">d </span>projects with a varying range of their own completion deadlines were also being worked<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>on simultaneously during this same initial time frame. 27 + 16/38 projects = 43/65 proje<span style="font-family: "arial" , "helvetica" , sans-serif;">cts in 8<span style="font-family: "arial" , "helvetica" , sans-serif;">8</span> hours. <i><span style="font-family: "arial" , "helvetica" , sans-serif;">No problem!</span></i></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsWsYyU5yKs-f2P78war52m08yTPT9iMASxFxjb2PV5guInLtADOI-0_gAbTwQOdYk9wUKmr1-Lub4b0kHfim9dDtzI1qxsK89JBAp1a3X6To8s3EcjgK5gwB5nRPEA_OF3DcQSIoeRw/s1600/FreegalPSA34x228x11Grps2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="255" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsWsYyU5yKs-f2P78war52m08yTPT9iMASxFxjb2PV5guInLtADOI-0_gAbTwQOdYk9wUKmr1-Lub4b0kHfim9dDtzI1qxsK89JBAp1a3X6To8s3EcjgK5gwB5nRPEA_OF3DcQSIoeRw/s400/FreegalPSA34x228x11Grps2016.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Sets of PSAs 34x22 inch posters and 11x8.5 inch signs</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk_g_Ox4ibz6m1dA5ovWLMS1GbmQnvjnySbjX6vnUuiE0b2qfnYrCMDl6bmu6KfSqkr0tEI1UdKCKh49NVGI-xlSVPFFdPIp8XxM3KuSV9c07ldNoOyfqj-A3tY2jlpPZo0CHJvufu8u4/s1600/FreegalWebsiteBannerUse.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk_g_Ox4ibz6m1dA5ovWLMS1GbmQnvjnySbjX6vnUuiE0b2qfnYrCMDl6bmu6KfSqkr0tEI1UdKCKh49NVGI-xlSVPFFdPIp8XxM3KuSV9c07ldNoOyfqj-A3tY2jlpPZo0CHJvufu8u4/s400/FreegalWebsiteBannerUse.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner advertisement which links to blog.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMDG5lx-59u7jvjFK4_ZcfWQigjKsgQ_9ucEkb7ylbzaCVi7aFXOFE9jNJZRAjfLbifRWI_cY2av871yZGhT1EGF01n95DsnOT7xrJ8oxJ0ujq6NBWSEjCvruMF9aCUVc_8w8PAC-AqDE/s1600/FreegalWebsiteSoul.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMDG5lx-59u7jvjFK4_ZcfWQigjKsgQ_9ucEkb7ylbzaCVi7aFXOFE9jNJZRAjfLbifRWI_cY2av871yZGhT1EGF01n95DsnOT7xrJ8oxJ0ujq6NBWSEjCvruMF9aCUVc_8w8PAC-AqDE/s400/FreegalWebsiteSoul.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner advertisement which links to blog.</span></span></b></td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0kL2FCP2Rjfu8fSdoJUjQxhlS06cLgz-DdMydL_7eQ-wviSSfNHA9Nq2JSg6vucxh6JTQpPbk8vkDYqh8BFKkxAt0R2ao4dBb-oZk39rJ33fa_4HZhzZvOIWGaHeniI3FTZXdzBUl7Vo/s1600/FreegalNFSDAdSEP2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="156" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0kL2FCP2Rjfu8fSdoJUjQxhlS06cLgz-DdMydL_7eQ-wviSSfNHA9Nq2JSg6vucxh6JTQpPbk8vkDYqh8BFKkxAt0R2ao4dBb-oZk39rJ33fa_4HZhzZvOIWGaHeniI3FTZXdzBUl7Vo/s200/FreegalNFSDAdSEP2016.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Children's publication print advertisement.</span></b></span></td></tr>
</tbody></table>
<b><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Projects <span style="font-family: "arial" , "helvetica" , sans-serif;">produced </span>(+quantities </span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">delivere<span style="font-family: "arial" , "helvetica" , sans-serif;">d<span style="font-family: "arial" , "helvetica" , sans-serif;">)</span></span></span></span></span></span></span></span></span></span></b><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing Campaign Concepts </span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(33 Integrated Page Designs)<br />Web blog icon #1 Cool (1)<br />Web blog icon #2 Soul (1)<br />Web blog icon #3 Workout (1)<br />Web banner #1 Cool (1)<br />Web banner #2 Soul (1)<br />Web banner #3 Workout (1)<br />Broadcast TV PSA #1 Cool (1)<br />Broadcast TV </span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">PSA </span></span></span></span>#2 Soul (1)<br />Broadcast TV </span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">PSA </span></span></span></span>#3 Workout (1)<br />Quarter page <span style="font-family: "arial" , "helvetica" , sans-serif;">H</span>andbill of album covers (400)</span></span></span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizTUkz09c0jJkYxcuWqmaF-1P_svL1__DO4-IJ4FF_6LyKFcGCXIpw4-L5QErP8TgWRxQ_afrAZ6xWu5fle590n6G5VdUW1lS0iV1fXz2An0R_W27QHbolf93ZDnB2L0HIfw9PHNFzPdg/s1600/FreegalHBQPFrontBack2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizTUkz09c0jJkYxcuWqmaF-1P_svL1__DO4-IJ4FF_6LyKFcGCXIpw4-L5QErP8TgWRxQ_afrAZ6xWu5fle590n6G5VdUW1lS0iV1fXz2An0R_W27QHbolf93ZDnB2L0HIfw9PHNFzPdg/s320/FreegalHBQPFrontBack2016.jpg" width="211" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter page handbill front (top) and back (bottom).</span></span></b></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5.5x3.5 inch Shelf Promo Sign Template (1)<br />5.5x3.5 inch Shelf Promo Sign #1 Cool (1)<br />5.5x3.5 inch Shelf Promo Sign #2 Soul (1)<br />5.5x3.5 inch Shelf Promo Sign #3 Workout (1)</span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5.75x4.5 inch Print Publication Ad</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>(1)</span></span></span></span></span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch Sign for Airport <span style="font-family: "arial" , "helvetica" , sans-serif;">Users </span>(<span style="font-family: "arial" , "helvetica" , sans-serif;">4</span>)</span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">11x8 inch Sign #1 Cool (45)<br />11x8 inch Sign #2 Soul (45)<br />11x8 inch Sign #3 Workout (45)<br />21x28 inch Poster</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #1 </span></span></span></span></span></span></span></span></span></span>Cool (6)<br />21x28 inch Poster</span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #2 </span></span></span></span></span></span></span></span></span></span></span></span></span></span>Soul (6)</span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch Poster</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #3 </span></span></span></span></span></span></span></span></span></span>Workout (1)</span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">34</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.75</span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">x22<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.125</span></span></span></span></span></span></span></span></span></span> inch Banner<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #1 </span></span></span></span>Cool (3)</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">34</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.75</span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">x22<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.125</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span> inch Banner<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #2 </span></span></span></span>Soul (2)</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">34</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.75</span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">x22<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.125</span></span></span></span></span></span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> inch Banner</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #3 </span></span></span></span>Workout (1)</span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch Poster (1)</span><br />13ftx2ft Banner</span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #1 </span></span></span></span></span></span></span></span></span></span>Cool (2)<br />13ftx2ft Banner</span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> #2 </span></span></span></span></span></span></span></span></span></span>Soul (2)</span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">13ftx2ft Banner Workout (1)</span></span></span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">1.5 inch Circular Ear Bud Case<span style="font-family: "arial" , "helvetica" , sans-serif;"> Adhesive Labels (100)</span></span></span></span></span> </span></span></span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-cRho2jaOpavZ-tWArprnJeyvtPYsx_FUj6_Y3yrf3GyWz_8k1tLA07hlTNRMxVQbcH3Ck6VgO_TlnnGTy9jY6iNsJUr9OFJdZpMb64CtyqRWwKEgw2kAEeHWIhPZL1bz9vhriiehME/s1600/Freegal8x11SignAlbumCovers.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-cRho2jaOpavZ-tWArprnJeyvtPYsx_FUj6_Y3yrf3GyWz_8k1tLA07hlTNRMxVQbcH3Ck6VgO_TlnnGTy9jY6iNsJUr9OFJdZpMb64CtyqRWwKEgw2kAEeHWIhPZL1bz9vhriiehME/s320/Freegal8x11SignAlbumCovers.jpg" width="246" /></a></td><td style="text-align: center;"></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td><td style="text-align: center;"><br /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch airport user sign</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidPeY3bB3XsBxFqmaBf17fKIvmvYosOeyXwcCinX6cvh1abiWFdsWmKJTd8NvQlBM2Cvy0VvSErlwtGmvgQBVDj4_Lx7mNvqFnssOwlV9KeN83HxKeX_IG7LLTrEofk0uOMk5B2l4yD9k/s1600/Freegal5HalfWx3QuarterShelfTalkerGrp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidPeY3bB3XsBxFqmaBf17fKIvmvYosOeyXwcCinX6cvh1abiWFdsWmKJTd8NvQlBM2Cvy0VvSErlwtGmvgQBVDj4_Lx7mNvqFnssOwlV9KeN83HxKeX_IG7LLTrEofk0uOMk5B2l4yD9k/s320/Freegal5HalfWx3QuarterShelfTalkerGrp.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5.5x3.25 inch "shelf talker" cards mount to front of book shelves.</span></span></b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipRjObujTBZvQ7MWr8ikvPoq9Agd_QIOcuR7YbqrTm7qBpjqZnQmevK4e6Xsj2D4lYzvNXuch4NksP6hR5kyTEP1I9PnRZ-YtcxLJS1ElcdruLxpQ9GAOpGwH1YvLX4T8QB8xFjVucPvo/s1600/OldFreegalPublicity2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="146" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipRjObujTBZvQ7MWr8ikvPoq9Agd_QIOcuR7YbqrTm7qBpjqZnQmevK4e6Xsj2D4lYzvNXuch4NksP6hR5kyTEP1I9PnRZ-YtcxLJS1ElcdruLxpQ9GAOpGwH1YvLX4T8QB8xFjVucPvo/s320/OldFreegalPublicity2015.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Compare to 2015 collaterals: poster & flyer (left), PSA (center), web ads (top, middle right) and wallet card (bottom right).</span></span></b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8cW8qJH0SaYdNxCCMWbh0nxFT4-pVPQBgSKeSrYUBN9QXmCkhRGLhPLuj3vh5ZAB-vfUohWcnhMZ6OR6T589l-nWGCOuCPF6QEIbjK3wquXRxxxFp6E0JfaTgIf9MQLRwVN4sQNP6ECg/s1600/FreegaPublicityGrp2013.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8cW8qJH0SaYdNxCCMWbh0nxFT4-pVPQBgSKeSrYUBN9QXmCkhRGLhPLuj3vh5ZAB-vfUohWcnhMZ6OR6T589l-nWGCOuCPF6QEIbjK3wquXRxxxFp6E0JfaTgIf9MQLRwVN4sQNP6ECg/s320/FreegaPublicityGrp2013.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Compare<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>to 2013 collaterals: </span></span></b><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">poster & flyer (left), wallet card (center top), print ad (top right) and PSA (bottom right).</span></span></b></td></tr>
</tbody></table>
</div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-70966634747967478702016-09-06T08:47:00.000-04:002016-09-06T08:47:51.078-04:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCSByYT2IszcehFGPpqHzjTVCObDPY5RNZehsquxPYrVinqzADKbPc1-R5e_J65l82qt4USWmp8GYUt8G6MAZZL_QTElM0p0l8LxQmZwejL7NS3cYL-W_EQBgVRQv6kxDMo11FE9FOx8/s1600/THINKAutumnCoverLg2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCSByYT2IszcehFGPpqHzjTVCObDPY5RNZehsquxPYrVinqzADKbPc1-R5e_J65l82qt4USWmp8GYUt8G6MAZZL_QTElM0p0l8LxQmZwejL7NS3cYL-W_EQBgVRQv6kxDMo11FE9FOx8/s400/THINKAutumnCoverLg2016.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Autumn issue cover.</span></span></b></td></tr>
</tbody></table>
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The library's free, 12-page autumn edition of </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: #351c75;"><span style="background-color: white;"><span style="color: #cc0000;"><i><b><span class="Apple-style-span"><span style="color: black;">THINK...</span></span></b></i></span><span class="Apple-style-span" style="color: #7f6000;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">newsletter </span></span>arrived in September. This issue cover feature<span style="font-family: "arial" , "helvetica" , sans-serif;">d "Peacock<span style="font-family: "arial" , "helvetica" , sans-serif;">," a</span> vibrant painting <span style="font-family: "arial" , "helvetica" , sans-serif;">by </span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Miranda Walters, </span></span></span></span>one of the library's 2015 Fall Teen Art Show winners. </span></span>The quarterly newsletter covers over 800 scheduled events from September through November. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">A
printed edition of 2,750 copies is delivered not only to all twelve
library branch locations but also to select non-library businesses to
extend its reach further into the community. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Online copies are also available on the library's website at, <span style="color: #cc0000;"><i><b><span class="Apple-style-span"><a href="http://aclib.us/news">http://aclib.us/news</a>. </span></b></i></span></span><span style="color: #cc0000;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span><br />
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Development
of
the newsletter begins with library staff entering their planned
quarterly events into the library's electronic calendar system during a
30-day period
prior to beginning the editorial production
process, which in turn takes an additional 30 days of feature writing<span style="font-family: "arial" , "helvetica" , sans-serif;">, design, and printing </span>production prior
to delivery of
the publication to the public. </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Printing services are outsourced to a local printer, </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">taking
five to seven days before receipt of the printed product back to the
design department for separating and shipping different quantities to
the 12 district libraries and local businesses.</span><br />
<br />
<div style="text-align: right;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_cNeb5Jyj_h30OfnY8Z-VTE_MF6lhaC8AUyOc91qi9n4bke0W6on35ElOCfnKOIC6m1oeKpv3_0Ck5re-gjbjsP38M3eHp4DaN7XaVFVDYMtd13HUS6Dv_FDuTr3cILGZ45N6UjsNh4/s1600/BlogIconTHINKAutumn2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgB_cNeb5Jyj_h30OfnY8Z-VTE_MF6lhaC8AUyOc91qi9n4bke0W6on35ElOCfnKOIC6m1oeKpv3_0Ck5re-gjbjsP38M3eHp4DaN7XaVFVDYMtd13HUS6Dv_FDuTr3cILGZ45N6UjsNh4/s200/BlogIconTHINKAutumn2016.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;">Library website blog icon</span></b></span></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Events published in the newsletter </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">are the same as seen on the library's website calendar of events. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Due
to limited space in the newsletter, complete descriptive information
about the events are not published, however<span style="font-family: "arial" , "helvetica" , sans-serif;">. <span style="font-family: "arial" , "helvetica" , sans-serif;">T</span></span>hose additional details remain
available on the branch calendars </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">online</span>.</span><br />
<br />
<b><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Project collaterals created in association with publication of <i>THINK</i>... include (+ quantities):</span></b><br />
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">12-page print edition (2,750)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Library website digital </span>edition (1)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon (1)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Television broadcast public service announcement advertisement (1) </span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMeWRQi5vOv5GP6T6GTbMP6UgJbNDmLM87ycK8ZIhIqY_tFEuowOHt2MnXetgb94LeDe_j46zKwjnzREkglGmPU9e_uVN8QumCt5thv6WavbytxTDI4xK1fIpyrUCj8I0Aon0p96hLu2k/s1600/THINKAutumnPSA2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMeWRQi5vOv5GP6T6GTbMP6UgJbNDmLM87ycK8ZIhIqY_tFEuowOHt2MnXetgb94LeDe_j46zKwjnzREkglGmPU9e_uVN8QumCt5thv6WavbytxTDI4xK1fIpyrUCj8I0Aon0p96hLu2k/s400/THINKAutumnPSA2016.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast television public service announcement (PSA)</span></span></b></td></tr>
</tbody></table>
<br /></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-79646415295700895232016-07-01T16:45:00.003-04:002016-07-28T15:48:40.221-04:00Rebranding Design for Library Battle of the Books Program Series<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD7fVGG-KEKrTm0U_b1GTGSuQ6zKaN6YBodN-5nyTLKtdzRztAqCk83Qzwj2JKVHpm4T5fRQAtuQgAhoTjFzS_R78v4IStsAQcMymZLI6OKMOn4mlVGoMn-BUYXCbjXLGhck1ybE8JHe8/s1600/BattleOfTheBooksLogoBlack2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjD7fVGG-KEKrTm0U_b1GTGSuQ6zKaN6YBodN-5nyTLKtdzRztAqCk83Qzwj2JKVHpm4T5fRQAtuQgAhoTjFzS_R78v4IStsAQcMymZLI6OKMOn4mlVGoMn-BUYXCbjXLGhck1ybE8JHe8/s320/BattleOfTheBooksLogoBlack2015.jpg" width="274" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Rebranded program event identity design.</span></span></b></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In February of 2016, my library's youth services teen librarian let me know that they would be needing a new round of publicity materials for the teen Battle of the Books events. In March, promotional material would need to be in place to promote the events so that potential participants could cast votes for books they would like to read prior to the competition events held during the summer. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxKJUu9SgObfx7CHRrYxVeWtfBpO000JS181LZi7ZrJj7I7xPtp5tdFKPzAbHGOVaBpeWHRkRlcLTopKHv9qOMlnRh4cdEYiQx2rty06K-QPVX09mzhFk-nqMiCeWTF0xN-JkMNzVO7rA/s1600/BOTBCollateralGrp2012-14.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxKJUu9SgObfx7CHRrYxVeWtfBpO000JS181LZi7ZrJj7I7xPtp5tdFKPzAbHGOVaBpeWHRkRlcLTopKHv9qOMlnRh4cdEYiQx2rty06K-QPVX09mzhFk-nqMiCeWTF0xN-JkMNzVO7rA/s320/BOTBCollateralGrp2012-14.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Previous marketing material designs: identity, web banner, print ad,</span></span></b><br />
<b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></b><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">flyer and handbill (same design), and quarter page handbill sheet.</span></span></b></td><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></td><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></td></tr>
</tbody></table>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Even before February, I had already discussed with the librarian that if we had time enough, I would like to redevelop the visual identity and promotional materials for this event. The existing marketing materials, which had been used for at least four years, utilized a photograph of open book in between two opposing hands holding with what appeared to be something akin to game show joy sticks, as well as a typographical treatment for the event name that was legible but somewhat awkward. It was less of a logo and more of a photo with a typographical treatment over the image.</span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BQrjlYi8A2nybcstiDECa9SY3GkxdiICXqx8TAw6vh6e6gWHOGVOePWhYbZdMFdGmJ4f9uV3K_eGwxUQhzk-kQX6pLYQuygBkSZFpEIOxXnS-lOHseBDmRpJM-13ft1hi7xXnwPfT8o/s1600/BOTB8x11SignGrp1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="137" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5BQrjlYi8A2nybcstiDECa9SY3GkxdiICXqx8TAw6vh6e6gWHOGVOePWhYbZdMFdGmJ4f9uV3K_eGwxUQhzk-kQX6pLYQuygBkSZFpEIOxXnS-lOHseBDmRpJM-13ft1hi7xXnwPfT8o/s320/BOTB8x11SignGrp1.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>8.5x11 inch flyers/sign redesign concepts would also be </b></span></span><br />
<span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>scaled to size for handbill and poster collaterals.</b></span></span></td><td class="tr-caption" style="text-align: center;"></td></tr>
</tbody></table>
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I wanted to create a logotype that could remain legible at different scales—especially small if needed</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span>along with silhouetted images of people in some kind of action or fighting stances. The two images I had in mind were either youths in front of a standing microphone such as you would see at a spelling bee contest, or—and this was what I most wanted to pursue—images and typography styles that evoked vintage boxing posters.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I first worked up about 50 logo designs and presented them to our teen librarian. We narrowed the selection down to two that I could refine further based on her feedback. I also showed design treatments and reference images that included boxing posters, spelling bee photographs, and silhouettes of youths jumping for joy. It was decided that the silhouettes would be the most flexible design elements to work with, so I took the design in that direction and presented a series of print ads <span style="font-family: "arial" , "helvetica" , sans-serif;">featuring </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">silhouetted </span>youths <span style="font-family: "arial" , "helvetica" , sans-serif;">leaping in exuberant celebration alon<span style="font-family: "arial" , "helvetica" , sans-serif;">g <span style="font-family: "arial" , "helvetica" , sans-serif;">w</span></span></span>ith the refined logotype and type treatments for what the essential promotional text would </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">include</span>. </span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmNN734yUH0icWnvfM3wACFlkjKFjQuoPsOLXQr1YZYQ_FvaGnL55p7vnE1HdCgTN4TyXVTFOdl9Y8Z6y5GWUoeyyar_Ny4MRXiftqP2Zc8HUEKy9lev1kC62kJbRmemXVEaOlcsLZfHE/s1600/BOTB8x11SignGrp2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmNN734yUH0icWnvfM3wACFlkjKFjQuoPsOLXQr1YZYQ_FvaGnL55p7vnE1HdCgTN4TyXVTFOdl9Y8Z6y5GWUoeyyar_Ny4MRXiftqP2Zc8HUEKy9lev1kC62kJbRmemXVEaOlcsLZfHE/s320/BOTB8x11SignGrp2.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Additional development included a decidedly more feminine looking </span></span></b><br />
<b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">participant, and a vote instruction display sign.</span></span></b></td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZvP3M-c6QCMt8OYXuxvb0oNuT-Ex-FbJlQpfDZjL6Pmm4EgawwqexrZS1YTik0opbDg_46y5CUftlZVCy3Lp2zOCZoCXAd9bZkLdqCvQBOc9yKBS0-AkQ3TUDhR5X5JqoMo3x0-3n9qI/s1600/BattleOfTheBooksBoxWrap36x36WithGirl.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZvP3M-c6QCMt8OYXuxvb0oNuT-Ex-FbJlQpfDZjL6Pmm4EgawwqexrZS1YTik0opbDg_46y5CUftlZVCy3Lp2zOCZoCXAd9bZkLdqCvQBOc9yKBS0-AkQ3TUDhR5X5JqoMo3x0-3n9qI/s320/BattleOfTheBooksBoxWrap36x36WithGirl.jpg" width="318" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Box wrapping paper design for vote entries.</span></span></b></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Once that was approved, I created one additional ad that depicted a more clearly defined silhouette as a girl, as well as a display sign that could be set alongside of a box that participants could submit their voting ballots indicating which books they preferred to read for the summer contest series. In order to have the vote ballot box be recognized as part of the campaign, I used the advertisement design treatment to create a wrapping paper that could be taped around the ballot boxes.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The final promotional pieces to be created were online banner ads that would appear on the library's web site. I provided two options to be used.</span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMzj7cfiRZu-citvG43gfDGHo55bqPEzENOa9CHMbh2ztySrdzW9hFGY-UJ1er27YdKs_53PDK52x0_6jPRTsjZEimY1AwHpO4f7OOKoOzHpUnRydQYYEc5P6vVVCS6sqfGq5aHqusvsA/s1600/WebslideBOTBGrp.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMzj7cfiRZu-citvG43gfDGHo55bqPEzENOa9CHMbh2ztySrdzW9hFGY-UJ1er27YdKs_53PDK52x0_6jPRTsjZEimY1AwHpO4f7OOKoOzHpUnRydQYYEc5P6vVVCS6sqfGq5aHqusvsA/s320/WebslideBOTBGrp.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Two web site banner ad choices.</span></span></b></td></tr>
</tbody></table>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Projects and quantities delivered:</b></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x11 Flyer/sign (21)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter page handbill (200)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">36x36 inch Vote box wrapping paper (12)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Web banner option #1 (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Web banner option #2 (1)</span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikfWxwYkSK-XzYe4LoKNKMMavqifdQ33FRW6xtyotMHPJSQ-Y2rFZQt150AckQ2fdELWQI6I8eENyHQwMiAIQQ6LEVAoA6WHwgcyZYGXf80TgXbYrVZl-m_LMc9RU6VQxcGe455GwQLAo/s1600/BattleOfTheBooksWebPage.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikfWxwYkSK-XzYe4LoKNKMMavqifdQ33FRW6xtyotMHPJSQ-Y2rFZQt150AckQ2fdELWQI6I8eENyHQwMiAIQQ6LEVAoA6WHwgcyZYGXf80TgXbYrVZl-m_LMc9RU6VQxcGe455GwQLAo/s400/BattleOfTheBooksWebPage.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Library web banner in use.</b></span></span></td></tr>
</tbody></table>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
</div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com2tag:blogger.com,1999:blog-6204398220150460829.post-48231604954415651182016-05-18T09:18:00.001-04:002016-06-30T08:40:58.415-04:00Refreshing an Old Library Bookmark with a New Make-Over<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizhwy4vN4RCMcrkhfGR30wggIkjrb7tLeeCqnt9YOcI169jxXHpPmuGIBAUG8xNkQqlZa25fudcmwuQCxptuqFG0yHaUhPRW9bVu_vG63mmKgXmHMTRo9SFsrlUMxUhFPF2X_gx4wOPJM/s1600/ACLDGeneralBookmarkFrontBackGrp2014.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizhwy4vN4RCMcrkhfGR30wggIkjrb7tLeeCqnt9YOcI169jxXHpPmuGIBAUG8xNkQqlZa25fudcmwuQCxptuqFG0yHaUhPRW9bVu_vG63mmKgXmHMTRo9SFsrlUMxUhFPF2X_gx4wOPJM/s400/ACLDGeneralBookmarkFrontBackGrp2014.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: red;">BEFORE:</span> The existing bookmark (front/back sides shown above) provided information but lacked inspiration.</b></span></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Project Brief: </b>Update an existing branded library bookmark. The existing bookmark, which used a single colour and was then printed on flimsy paper stock for cost-savings purposes, was both lackluster in appearance and weak on promoting what the library should want to present </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">to the public </span></span>as a vibrant library experience.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Solution: </b>If the library was willing to pay for <i>only two more</i> inks and use the same paper stock they printed other library event bookmarks on, this bookmark could </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">embrace the library's visual identity standards more fully while </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">simultaneously </span></span></span></span>standing out more prominently among other counter materials.</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> The biggest draw-back to the proposed design was that insufficient room was left to include the library logo, however, all the language </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">included </span></span></span>should sufficiently cover for that short-coming.</span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">The redesigned bookmark would present well as a nice companion piece to the library's recently redesigned <a href="http://librarymarketingdesign.blogspot.com/2012/08/the-evolution-of-library-welcome.html" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">w</span>elcome <span style="font-family: "arial" , "helvetica" , sans-serif;">b</span>rochure,</a> its <a href="http://librarymarketingdesign.blogspot.com/2013/03/library-presentation-pocket-folder.html" target="_blank"><span style="font-family: "arial" , "helvetica" , sans-serif;">p</span>resentation <span style="font-family: "arial" , "helvetica" , sans-serif;">p</span>ocket <span style="font-family: "arial" , "helvetica" , sans-serif;">f</span>older,</a> <a href="http://librarymarketingdesign.blogspot.com/2012/10/four-posters-derived-from-welcome.html" target="_blank">recruitment display posters,</a> and its <a href="http://librarymarketingdesign.blogspot.com/2012/10/library-marketing-templates-design-magic.html" target="_blank">branded event flyer and handbill templates</a> shown in earlier posts on <span style="font-family: "arial" , "helvetica" , sans-serif;">t</span>he Library Marketing Design blog.</span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgphAFy62RqDXLB_FN_h6NxfVMtyrQihASC9PYIxF7j4H96vddVHnmWSQJ0XaXxn_m6mRG-zqCj8RPosCMruVkOUVR_lL1tMnfwryB1cVWP66tQTzEAlYNzJy6_zmbQHFwViGacnTQ62F0/s1600/ACLDBrandedBookmarkFrontBackGrpJUN2016.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgphAFy62RqDXLB_FN_h6NxfVMtyrQihASC9PYIxF7j4H96vddVHnmWSQJ0XaXxn_m6mRG-zqCj8RPosCMruVkOUVR_lL1tMnfwryB1cVWP66tQTzEAlYNzJy6_zmbQHFwViGacnTQ62F0/s400/ACLDBrandedBookmarkFrontBackGrpJUN2016.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: red;">AFTER:</span> The eye-catching redesign integrated <span style="font-family: "arial" , "helvetica" , sans-serif;">with </span></span></span></b><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the library's visual identity system more fully and vibrantly.</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-44581068127415142852016-04-14T11:15:00.000-04:002016-06-30T08:37:56.020-04:00Re-Envisioning an Alternative Creative Marketing Solution for 2016 Summer Reading Library Programs<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><b>The Summer Reading Program</b> is the Collaborative Summer Library Program’s (<a href="http://www.cslpreads.org/">www.cslpreads.org</a>)
annual effort to encourage people of all ages to read. Their mission statement reads: "</span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The Collaborative Summer Library Program (CSLP) is a consortium of
states working together to provide a unified summer reading theme along
with professional art and evidence-based materials so that member
libraries can provide high-quality summer reading programs at the lowest
possible cost and to play a significant role in literacy initiatives."</span></span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The Summer Reading Program breaks its effort down into different age groups that have their own themed presentations. For example, the 2016 Summer Reading </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">theme </span></span>for children was: <i>
“On your mark, get set...Read!”</i> For teens it was: <i>“Get in the game...Read.”</i> And for
adults it was: <i>“Exercise your mind...Read.”</i> Each of these themed presentations </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> comes with its own commissioned art work and resources that is made available to its members.</span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Because CSLP has been around and successfully expanding its offerings since 1987, I naturally presume that it must be doing a reasonably decent job providing a desirable and much needed service to its members. Judging from the content offered on its website, I would think so. However, while I applaud the CSLP's efforts to <span style="font-family: "arial" , "helvetica" , sans-serif;">promote <span style="font-family: "arial" , "helvetica" , sans-serif;">the importance of reading, </span></span>as a creative professional who helps to advise and lead development of my own library district's marketing <span style="font-family: "arial" , "helvetica" , sans-serif;">efforts</span>, I have to say that I—</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">and every librarian I have ever spoken to about it—</span>have issues with the quality of the themed presentations<span style="font-family: "arial" , "helvetica" , sans-serif;"> as well as the dilution of a unified message when <span style="font-family: "arial" , "helvetica" , sans-serif;">multiple</span> slogans are </span>offered annually by the CSLP.</span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: #cc0000;">If you are in one of the many different kind of library staff positions tasked with developing and managing <span style="font-family: "arial" , "helvetica" , sans-serif;">a marketing </span>presentation strategy <span style="font-family: "arial" , "helvetica" , sans-serif;">for</span> your summer reading program, perhaps you might agree with me on what I am about to say <span style="font-family: "arial" , "helvetica" , sans-serif;">concerning </span>the creative decisions I have proposed and moved forward with for marketing my library's summer reading programs this year.</span></b> </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">In February, I received a thumb drive of digital assets provided by the CSLP. The <span style="font-family: "arial" , "helvetica" , sans-serif;">files</span> were all conveniently <span style="font-family: "arial" , "helvetica" , sans-serif;">organized </span>into appropriate folders and sub-folders based on the different age groups and content materials. To get an easy, single view of what all the images were for each of the themes, I created a single reference page <span style="font-family: "arial" , "helvetica" , sans-serif;">where </span>I placed the provided images onto <span style="font-family: "arial" , "helvetica" , sans-serif;">for </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">printing out and </span></span></span>reviewing</span>. From there, I could see that <span style="font-family: "arial" , "helvetica" , sans-serif;">each ag<span style="font-family: "arial" , "helvetica" , sans-serif;">e group </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">had</span> full colour illustrations, black and white/gray scale line art, PowerPoint backgrounds, slogans in versions both isolated and integrated into illustrations. Some images were editable vector<span style="font-family: "arial" , "helvetica" , sans-serif;">s</span>, while others were either non-editable vectors or in pixel-based formats. </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="color: #cc0000;"><b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Seeing what all I had to work with <span style="font-family: "arial" , "helvetica" , sans-serif;">wa</span>s where my critical eye began to form a strategy for how I would approach design solutions. It <span style="font-family: "arial" , "helvetica" , sans-serif;">wa</span>s also the point at which I would begin asking a lot of questions</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> and forming opinions, s</span></span>uch as: </span></span></span></b></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>1) </b></span>There <span style="font-family: "arial" , "helvetica" , sans-serif;">we</span>re different theme slogans to differentiate <span style="font-family: "arial" , "helvetica" , sans-serif;">one </span>targeted age group from another. However, any one of the slogans offered could </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">have </span></span></span>easily been considered appropriate and applicable to <span style="font-family: "arial" , "helvetica" , sans-serif;">all </span>of the age groups. So why not just use one <span style="font-family: "arial" , "helvetica" , sans-serif;">annual slogan to </span>simplify the message? One slogan for all ages <span style="font-family: "arial" , "helvetica" , sans-serif;">c</span>ould provide an umbrella of uniform continuity across the board for easy recognition<span style="font-family: "arial" , "helvetica" , sans-serif;"> <span style="font-family: "arial" , "helvetica" , sans-serif;">of </span>all the summer readi<span style="font-family: "arial" , "helvetica" , sans-serif;">ng programs as a wh<span style="font-family: "arial" , "helvetica" , sans-serif;">ole.</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>2) </b></span>Each of the themes <span style="font-family: "arial" , "helvetica" , sans-serif;">provided </span>a couple of different art styles and treatments to use, ranging from black/white line art to full colour illustrations. <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">T</span>he idea <span style="font-family: "arial" , "helvetica" , sans-serif;">wa</span>s to offer <span style="font-family: "arial" , "helvetica" , sans-serif;">the marketer different choices in art s<span style="font-family: "arial" , "helvetica" , sans-serif;">tyles</span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">, </span></span></span></span></span></span>w<span style="font-family: "arial" , "helvetica" , sans-serif;">hich <span style="font-family: "arial" , "helvetica" , sans-serif;">can be </span>good for appealing to different <span style="font-family: "arial" , "helvetica" , sans-serif;">stylistic preferences</span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. <span style="font-family: "arial" , "helvetica" , sans-serif;">However, t</span></span>he end result <span style="font-family: "arial" , "helvetica" , sans-serif;">wa</span>s also that there <span style="font-family: "arial" , "helvetica" , sans-serif;">we</span>re fewer images of each style <span style="font-family: "arial" , "helvetica" , sans-serif;">rather than a lot of one st<span style="font-family: "arial" , "helvetica" , sans-serif;">yle, the latter of which <span style="font-family: "arial" , "helvetica" , sans-serif;">I believe offers more opportunities for <span style="font-family: "arial" , "helvetica" , sans-serif;">using</span> <span style="font-family: "arial" , "helvetica" , sans-serif;">related </span>combinations <span style="font-family: "arial" , "helvetica" , sans-serif;">of elements <span style="font-family: "arial" , "helvetica" , sans-serif;">together to form</span> an integrated,<span style="font-family: "arial" , "helvetica" , sans-serif;"> multi-documented publicity </span>campaign<span style="font-family: "arial" , "helvetica" , sans-serif;">. <span style="font-family: "arial" , "helvetica" , sans-serif;">U</span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">ltimately<span style="font-family: "arial" , "helvetica" , sans-serif;">, </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">presenting </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">something with consisten<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">cy</span> aids in the <span style="font-family: "arial" , "helvetica" , sans-serif;">ease </span>and <span style="font-family: "arial" , "helvetica" , sans-serif;">speed in which it can be recogn<span style="font-family: "arial" , "helvetica" , sans-serif;">ized. The more <span style="font-family: "arial" , "helvetica" , sans-serif;">a single promotion </span>is diluted <span style="font-family: "arial" , "helvetica" , sans-serif;">by using </span>different styled visuals<span style="font-family: "arial" , "helvetica" , sans-serif;">, the more difficult it is to recognize as being the same thing from one promotion<span style="font-family: "arial" , "helvetica" , sans-serif;">al piece to the next.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b> </b></span></span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>3) </b></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Another issue I have had with the </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">provided artwork </span></span></span>was
that the sophistication of the styles didn't correspond with what I
considered to be intuitive, age appropriate groupings. For example, a
majority of the children's artwork selection <span style="font-family: "arial" , "helvetica" , sans-serif;">of<span style="font-family: "arial" , "helvetica" , sans-serif;">fered </span></span>a
very sophisticated watercolour and ink style of illustration, whereas
the teen and adult artwork selections were composed primarily of <span style="font-family: "arial" , "helvetica" , sans-serif;">what I would consider to be</span> dated
"clip art" styles. I would have preferred to see adults <span style="font-family: "arial" , "helvetica" , sans-serif;">offered the more sophisticated art style, <span style="font-family: "arial" , "helvetica" , sans-serif;">while I feel the </span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">animated or "cartoony" style of art <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">w</span></span>ould appeal more to </span></span></span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">the </span>younger a<span style="font-family: "arial" , "helvetica" , sans-serif;">udiences</span>.</span></span></span></span></span></span></span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>4) </b></span></span></span></span></span></span></span></span></span></span></span></span>To furthe<span style="font-family: "arial" , "helvetica" , sans-serif;">r </span>complicate matters, if I wanted to combine an art element from one image with another image</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">—for example, using slogan typography from one poster with an illustrative image from another</span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">—I couldn't do that <span style="font-family: "arial" , "helvetica" , sans-serif;">unless</span> both images were editable. This made it difficult to use the same typographical </span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">slogan </span></span></span>treatment on multiple pieces of publicity beyond the one it was originally offered on<span style="font-family: "arial" , "helvetica" , sans-serif;">. It also made it either complicated or imposs<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">i</span>ble to</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> <span style="font-family: "arial" , "helvetica" , sans-serif;">enlarg<span style="font-family: "arial" , "helvetica" , sans-serif;">e</span> small design element</span>s that w<span style="font-family: "arial" , "helvetica" , sans-serif;">ere pixel based</span></span>. <span style="font-family: "arial" , "helvetica" , sans-serif;">If the only option <span style="font-family: "arial" , "helvetica" , sans-serif;">was </span>to </span>use two different typographical slogan <span style="font-family: "arial" , "helvetica" , sans-serif;">treatments </span>on <span style="font-family: "arial" , "helvetica" , sans-serif;">many different </span><span style="font-family: "arial" , "helvetica" , sans-serif;">sized documents of </span>an integrated campaign, <span style="font-family: "arial" , "helvetica" , sans-serif;">the different styles </span>would further reduce ease of recognition for the summer reading theme.</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="color: #cc0000;"><b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">My Solution</span> </span></span></span></b></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The combination of these four issues drove me to the conclusion that the </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">artwork </span></span></span></span></span></span></span></span>provided</span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span>created more </span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">complications<span style="font-family: "arial" , "helvetica" , sans-serif;"> <span style="font-family: "arial" , "helvetica" , sans-serif;">and problems</span></span> </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">in both </span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">production </span></span></span></span></span></span></span></span>and </span></span></span>program recognition than it did <span style="font-family: "arial" , "helvetica" , sans-serif;">to help </span>streamlin<span style="font-family: "arial" , "helvetica" , sans-serif;">e</span> the work flow and mak<span style="font-family: "arial" , "helvetica" , sans-serif;">e</span> for a well integrated visual marketing <span style="font-family: "arial" , "helvetica" , sans-serif;">campaign </span>that <span style="font-family: "arial" , "helvetica" , sans-serif;">c</span>ould be quickly and easily recognized across the board <span style="font-family: "arial" , "helvetica" , sans-serif;">for </span>all age groups.</span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">So with that in mind, I offered an alternative <span style="font-family: "arial" , "helvetica" , sans-serif;">approach</span>: select a single slogan and a single, primary image to unify the three age divisions together as a well coordinated, unified marketing campaign that <span style="font-family: "arial" , "helvetica" , sans-serif;">c</span>ould be recognized more <span style="font-family: "arial" , "helvetica" , sans-serif;">readily </span>across all age groups and also provide for a less complicated creative exercise enroute to that goal.</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The children and adult summer reading team leaders approved of exploring the idea, so I set to work sourcing for images that supported the slogan they chose of the three presented by the consortium: <i>"Exercise your mind. Read!"</i> Finding an image or images of what it looked like to "exercise your mind," proved elusive, however, so I expanded my search to include representations of the human brain, which in turn would lead me toward changing the slogan to <i>"exercise your brain."</i> And with that, I found what I considered to be a series of images respectable enough to be accepted by all age groups: a set of illustrated spot art brains exercising, one of which I could utilize as the primary logo, while retaining the rest as potential supportive images if needed for additional variety. I presented this option, along with four other potential solution image styles to the team for consideration and we all agreed that "exercise your brain" with the spot art brain could serve all age groups well enough by providing <span style="font-family: "arial" , "helvetica" , sans-serif;">one </span>easily recognizable and unifying icon across the board for all age groups.</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Thus, instead of ending up with a disjointed menagerie of multiple art styles used for different age groups (as seen by using the links below to my earlier summer reading solutions when I used </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">CSLP</span></span></span>-supplied images), I hoped to pave the way for thinking differently about how to approach development of a more unified summer reading marketing solution for future years to come at my library organization. This approach<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>should ensure that the series of programs would be more quickly and easily recognized across the board for everyone.</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span></span></span><b>
<span style="color: #cc0000;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">My summer reading marketing solutions from previous years included the following:</span></span></span></span></span></span></b><span style="font-size: x-large;"><span style="font-family: inherit;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></span><span style="font-size: small;">
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><i><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;">"Library Summer Reading 2012 Marketing Designs":</span></span></span></i></b></span></span></span><span style="color: #cc0000; font-size: small;"><a href="http://www.librarymarketingdesign.blogspot.com/2012/06/summer-reading-at-library-2012.html"><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;"><span style="color: #cc0000;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span>www.librarymarketingdesign.blogspot.com/2012/06/summer-reading-at-library-2012.html</span></span></span></span></span></a></span><br />
<h3 class="post-title entry-title" itemprop="name">
<span style="color: #cc0000; font-size: small;"><span style="color: black;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-weight: normal;"><i>"Integrated Marketing Designs for Kids, Teens, & Adult Library Summer Reading Programs 2014":</i></span></b></span></span></span></span><a href="http://www.librarymarketingdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html"><span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;"><span style="color: #cc0000;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span>www.librarymarketingdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html</span></span></span></span></span></a></span></h3>
<h3 class="post-title entry-title" itemprop="name">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;">"Integrated Marketing Designs for Kids, Teens, & Adult Library Summer Reading Programs 2015":</span></span></span></i><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;"><span style="color: #cc0000;"><a href="http://www.librarymarketingdesign.blogspot.com/2015/05/integrated-marketing-designs-for-kids.html"><span style="color: #cc0000;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span>www.librarymarketingdesign.blogspot.com/2015/05/integrated-marketing-designs-for-kids.html</a></span> </span></span></span></span></span></h3>
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Scope of projects delivered (<span style="font-family: "arial" , "helvetica" , sans-serif;">+ </span>quantities):</span></span></span></span></span></span></b></span> </span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids 14x8.5 inch Brochure (4000)<br />Kids 2.75x8 inch Events Bookmark (6000)<br />Kids 150x300px Online Publication Ad (1)<br />Kids Poster Display 7-Brain 5 inch Image Set (1)<br />Kids Poster Display 7-Brain 6 inch Image Set (1)<br />Kids Poster Display 7-Brain 8 inch Image Set (1)<br />Kids Poster Display 24 inch Brain Image (1)<br />Kids Poster Display 24 inch Headline (1)<br />Kids Poster Display 3-1/2 inch Subhead (1)<br />Kids/Teens Public Service Announcement (PSA) #1 (1)<br />Kids/Teens Public Service Announcement (PSA) #2 (1)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids<span style="font-family: "arial" , "helvetica" , sans-serif;">/</span>Teens 3.625x4.875 inch Magazine Ad (1)</span></span></span></span></span></span> </span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids/Teens 30-<span style="font-family: "arial" , "helvetica" , sans-serif;">Se<span style="font-family: "arial" , "helvetica" , sans-serif;">cond Br<span style="font-family: "arial" , "helvetica" , sans-serif;">oadcast <span style="font-family: "arial" , "helvetica" , sans-serif;">TV Commercial<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span>(1)</span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Teen 2.75x8 inch Bookmark (1500)<br />Adult Tote Bag Logo Imprint (1 image/500 bags)<br />Adult 14x8.5 inch Brochure (600)<br />Adult 45x45 inch Poster (1)<br />Any Age Template 8x11 inch Full Page Flyer (1)<br />Any Age Template Half Page Handbill (1)<br />Any Age Template Quarter Page Handbill (1)<br />Any Age 100x100px Blog Icon (1)<br />Any Age <span style="font-family: "arial" , "helvetica" , sans-serif;">625x234px </span>Online Web Banner (1)<br />Any Age 25x40 inch Banner (1)<br />Any Age 36x13 inch Banner (2)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library Newsletter <span style="font-family: "arial" , "helvetica" , sans-serif;">Coverage (2750)</span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<br />
<span style="color: #cc0000;"><b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Finally, samples of my 2016 summer reading marketing campaign solutions are below: </span></span></span></span></span></b></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OtOxsxJVV3XNCrsRQhGvlrHXuZlJs6b0gppnRXbrvhclOy7IWjnK-xMZ3GxfCAkiz7Bhz7pv1ZSLLYnbFzpcv1e98tuYW7vCH1QVEp_WLZ4L5lKnw8oKfl-BkAEK0SRBfb2-5gOw-mI/s1600/SRAdultToteBag2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OtOxsxJVV3XNCrsRQhGvlrHXuZlJs6b0gppnRXbrvhclOy7IWjnK-xMZ3GxfCAkiz7Bhz7pv1ZSLLYnbFzpcv1e98tuYW7vCH1QVEp_WLZ4L5lKnw8oKfl-BkAEK0SRBfb2-5gOw-mI/s320/SRAdultToteBag2016.jpg" width="195" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: Arial,Helvetica,sans-serif;">Adult tote bag.</span></span></b></td></tr>
</tbody></table>
<br /><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfq9Qv35hnQQc17vwar8nJxwm_nsFbIjsdLdoyvu_f6zRbTbJsSfJ2je-rpjvQSx2APmfHnGhaAySys5-5LHqp3enABYJNsmLvMwIvD3vmepMzMGIsf5cq4kkIeBYrf48D-e2VLFHdCVo/s1600/SRBlogIcon2016.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfq9Qv35hnQQc17vwar8nJxwm_nsFbIjsdLdoyvu_f6zRbTbJsSfJ2je-rpjvQSx2APmfHnGhaAySys5-5LHqp3enABYJNsmLvMwIvD3vmepMzMGIsf5cq4kkIeBYrf48D-e2VLFHdCVo/s1600/SRBlogIcon2016.png" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website blog icon.</span></span></span></b></td></tr>
</tbody></table>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglW8rKCquAd5ktMUHZTAfcJ2fHkOid2_9xB5yEpOaBDsAcnAkoGQcUF0fW0OKCktsVJDzSecbtGEcNTLJHdN8hn2LB46M7Ys68t-QvX5Yw1gZC9zP2FqqCUfIeWyKQ9_YCDuFf3FhBNpE/s1600/SR2016IdentityExerciseYourBrainVertical.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglW8rKCquAd5ktMUHZTAfcJ2fHkOid2_9xB5yEpOaBDsAcnAkoGQcUF0fW0OKCktsVJDzSecbtGEcNTLJHdN8hn2LB46M7Ys68t-QvX5Yw1gZC9zP2FqqCUfIeWyKQ9_YCDuFf3FhBNpE/s320/SR2016IdentityExerciseYourBrainVertical.jpg" width="242" /></a></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Primary <span style="font-family: "arial" , "helvetica" , sans-serif;">identity lock up.</span></span></span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig2sphA2MawUau3MWW6OByr46MCd2QSQjAg3VOiqLcAHSdqvbUUNEC1gkvZx2Vfu6w0ZO2L4BYWdyRrGQRWPXFBFkqWtD-zmv8eKYzUPWLKlkrzkto74hHtza-D2daW9ukBGZvT69M1xI/s1600/SR2016IdentityExerciseYourBrainHorizontal.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig2sphA2MawUau3MWW6OByr46MCd2QSQjAg3VOiqLcAHSdqvbUUNEC1gkvZx2Vfu6w0ZO2L4BYWdyRrGQRWPXFBFkqWtD-zmv8eKYzUPWLKlkrzkto74hHtza-D2daW9ukBGZvT69M1xI/s320/SR2016IdentityExerciseYourBrainHorizontal.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Alternate ident<span style="font-family: "arial" , "helvetica" , sans-serif;">i<span style="font-family: "arial" , "helvetica" , sans-serif;">ty</span> lo<span style="font-family: "arial" , "helvetica" , sans-serif;">ck up.</span></span></span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-gHPFVNXbAbt-pHg6d1z5VNXR4fTGd5lHBFD29QrZ42h8bVXerMNTLdv0oUD2RoMuEEKJ5St8amekG-dzjv591VJbN0HbC5tiwfUmkU6fSNd4KStPnppPEKQSGrwbZIw-3vTFG4Kxu1c/s1600/WebslideSummerReading2016.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-gHPFVNXbAbt-pHg6d1z5VNXR4fTGd5lHBFD29QrZ42h8bVXerMNTLdv0oUD2RoMuEEKJ5St8amekG-dzjv591VJbN0HbC5tiwfUmkU6fSNd4KStPnppPEKQSGrwbZIw-3vTFG4Kxu1c/s320/WebslideSummerReading2016.png" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website <span style="font-family: "arial" , "helvetica" , sans-serif;">advertising banner.</span></span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFQMs8KT6NR49be9ei4v2uOXlj0ewC_IL2dK8fvPDHSbmVJ74GxjGVBhF9gD0N856kY6Qc5eJy-NpNP6-Uoav23TXWXnnC6yJ5xKVjdZlBBlGKSUl-A8gaI7wNoo45bidKcjxEVP6J_x8/s1600/SRFun4GatorKids150x300pxWebAd2016300ppi.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFQMs8KT6NR49be9ei4v2uOXlj0ewC_IL2dK8fvPDHSbmVJ74GxjGVBhF9gD0N856kY6Qc5eJy-NpNP6-Uoav23TXWXnnC6yJ5xKVjdZlBBlGKSUl-A8gaI7wNoo45bidKcjxEVP6J_x8/s320/SRFun4GatorKids150x300pxWebAd2016300ppi.jpg" width="160" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Digital media advertisement.</span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKm2z4UBgnuRkNct8WGBa6gupn8TGntxMpCjiSKuO768_NaByOr0pssofeuhB5lLiMQSTw54Vi2lds82mkxaeD5PpVcNXl_y4cfGw_eqoQMLJ9PyCwI2uUdEsy-KAbtVCWUknEehizolM/s1600/SRGiggleAdAPR2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKm2z4UBgnuRkNct8WGBa6gupn8TGntxMpCjiSKuO768_NaByOr0pssofeuhB5lLiMQSTw54Vi2lds82mkxaeD5PpVcNXl_y4cfGw_eqoQMLJ9PyCwI2uUdEsy-KAbtVCWUknEehizolM/s320/SRGiggleAdAPR2016.jpg" width="237" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids and Teens magazine advertisement.</span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBe5HrJ_OmKiWoTtTKxeR0EqbEzbSiMdDZ_9B30oo-v7Ha-fTX0k3z1xo81BJxhxAkBUgTq5RXEm9M9nJCL6k2e0mZ7dbObUCPDWQkHOKZAEyQzvGLRa0n6a36BjDIYtXio_QLUUQP8o4/s1600/SRKidsTeenPSA2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBe5HrJ_OmKiWoTtTKxeR0EqbEzbSiMdDZ_9B30oo-v7Ha-fTX0k3z1xo81BJxhxAkBUgTq5RXEm9M9nJCL6k2e0mZ7dbObUCPDWQkHOKZAEyQzvGLRa0n6a36BjDIYtXio_QLUUQP8o4/s320/SRKidsTeenPSA2016.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast TV PSA (public servi<span style="font-family: "arial" , "helvetica" , sans-serif;">ce announcement).</span></span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFZG9cpeitB85Eh8uvrHenIdi_IW5W2CkR9vqV5D_NFCyM3sMl3iMDgY2Nx_-7G0CBoiilXm4cNwajxNmsP1GKk73aiP4U54TV_weNFHXY7TRktqr3MA9w5pwSkwhjzvvfZ4eHWRTorgE/s1600/SRKidsBookmarkFrontBack2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFZG9cpeitB85Eh8uvrHenIdi_IW5W2CkR9vqV5D_NFCyM3sMl3iMDgY2Nx_-7G0CBoiilXm4cNwajxNmsP1GKk73aiP4U54TV_weNFHXY7TRktqr3MA9w5pwSkwhjzvvfZ4eHWRTorgE/s320/SRKidsBookmarkFrontBack2016.jpg" width="209" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: inherit;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids bookmark front <span style="font-family: "arial" , "helvetica" , sans-serif;">and back.</span></span></span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT5bVpn4GosbMDgNTMVt7-G0SL5r-Ew3SG3ANWkSYYpGqYkD3F2gyP0RS_LDe5TpU6nPUqfH43dz9t_WTYjETuJr7DNSHWTnsx1F41slYm2hmBawn6YyTjkY5JnmGjeYH3KHmL9A-1QQg/s1600/SRKidsBrochureFrontBackVert2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiT5bVpn4GosbMDgNTMVt7-G0SL5r-Ew3SG3ANWkSYYpGqYkD3F2gyP0RS_LDe5TpU6nPUqfH43dz9t_WTYjETuJr7DNSHWTnsx1F41slYm2hmBawn6YyTjkY5JnmGjeYH3KHmL9A-1QQg/s400/SRKidsBrochureFrontBackVert2016.jpg" width="325" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids reading activity brochure front and back (<span style="font-family: "arial" , "helvetica" , sans-serif;">above), </span></span></span></span></b><br />
<b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">adult reading program brochure front and back (b<span style="font-family: "arial" , "helvetica" , sans-serif;">elow)</span></span></span>.</span></span></span></b><br />
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-73891081761966200212016-03-08T09:21:00.001-05:002016-03-08T09:46:40.632-05:00Documentary Film Explores History of Graphic Design Production <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXlDDR6YYD1RTUqFOBTRk5LR0Mra4eqsYhVgLe0itXcmyAzbo08Q70xe7XW2HHqq8wHq3uM9S8X60UqXuT_8tWbGkfWU75UuRMvTjzLIeIsP3O3Bppq2LWUUBCjjm4tNUg5Mm5KcTtky0/s1600/GraphicMeansVideoToolsCollage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXlDDR6YYD1RTUqFOBTRk5LR0Mra4eqsYhVgLe0itXcmyAzbo08Q70xe7XW2HHqq8wHq3uM9S8X60UqXuT_8tWbGkfWU75UuRMvTjzLIeIsP3O3Bppq2LWUUBCjjm4tNUg5Mm5KcTtky0/s320/GraphicMeansVideoToolsCollage.jpg" width="320" /></a></div>
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<span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> If you are a graphic designer feeling a little nostalgic or a younger designer interested to see the way graphic design production was done prior to the advent of desktop publishing via computers (you have no idea how LUCKY you are!), have a look at the trailer for documentary film <i><b>Graphic Means: A History of Graphic Design Production.</b></i> I'm looking forward to seeing this video about the history of graphic design production. View the trailer here:</span></span><br />
<span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<a href="http://www.graphicmeans.com/"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">www.graphicmeans.com</span></span></a><br />
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<span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The film explores the huge changes that took place in graphic design
from the 1950s through the 1990s – from linecaster to photo composition
and paste-up to PDF.</span></span><br />
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<span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You can also preview the trailer here, along with a short review of it:</span></span><br />
<a href="http://www.creativereview.co.uk/cr-blog/2016/march/watch-the-trailer-for-new-film-graphic-means/"><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">http://www.creativereview.co.uk/cr-blog/2016/march/watch-the-trailer-for-new-film-graphic-means/</span></span></a><br />
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-66320476718639013772016-03-04T09:43:00.001-05:002016-03-08T11:11:55.918-05:00The Evolution of a Library Newsletter (or Program Guide) Redesign<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A progression of redesigned covers and calendar pages demonstrates an exploration of solutions.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Alachua County Library District’s quarterly newsletter, <i>THINK...,</i> has been in circulation since Spring 2010. In Autumn 2010, I</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> redesigned it</span></span> after I arrived as the library district’s marketing designer. Since then, <i>THINK...</i> has received many nods of appreciation from readers, staff, and has even been awarded two national PRxchange awards </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(2014 and 2015) </span></span>from the American Library Association for excellence in marketing design.</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Despite its successes, <i>THINK...</i> didn’t include everything that some library patrons and staff wanted to see in their newsletter.</span></span> With that in mind, the library formed a small committee of staff members in January 2014 to explore what those interests might be and then developed a wish list of things they would like to see included, or removed, in a potential redesign of the publication. Their list of interests became a working design brief that would provide me with a direction for exploring and developing information presentation solutions for the quarterly newsletter. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The process would entail me designing a set of sample pages to demonstrate </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">what the committee's essential interests might look like, which would in turn demonstrate what those solutions would require in terms of document format, </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">potential </span></span>page count, and projected materials and printing costs</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. After my delivery of those samples, I'd wait six months for the committee to find time to meet again to discuss those prototype pages before reverting back to me with their feedback. Then we'd repeat the process again...for what would become the next two years. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">If this seems like a long time to develop a simple newsletter, well, of course it is. B</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">ut don't be surprised; this timeline </span></span>reflected the level of priority it had relative to a continuing march of other incoming projects with earlier deadlines that required more immediate attention and urgency. Also, by its own nature, design-by-committees are rarely a speedy </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">process, </span></span>nor ones that result in a fulfilling final outcome for everyone involved. To complete the often paraphrased line: "when too many cooks are in the kitchen...," things get messy. For starters, just getting multiple people together for a meeting can be a scheduling challenge all by itself. Then, competing agendas among committee members often take time to be debated, re-debated, negotiated, and moderated. Hazily envisioned fantasies of "what could be" must also meet with real-world practical, technical, process, and </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">financial </span></span>realities. It just takes time to get everyone to come to terms with what is logistically possible using the resources that are available. "Thinking big" and pressing beyond initial expectations in hope of discovering greater opportunities and value is definitely encouraged, but after all the ideation takes place, every project has to eventually surrender to what is actually </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="st">accomplishable</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">.<br /><span style="color: #cc0000;"> </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">So, to begin the redesign, lets first look at what the existing 12-page, 8.5x11 inch semi-gloss newsletter already provided for the 12-branch library system: </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">> </span></span></span>6 pages of program event listings </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"> </span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">> </span></span></span>4-2/3 pages of program event and other topical library district news stories </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">> </span></span></span>1/3 page of indicia</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"> </span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">> </span></span></span>1 cover page, usually focusing on one highlighted event</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">The new design brief wanted to develop solutions for the following interests:</span><br /><br /><span style="color: #cc0000;">1 > </span>The emphasis for the publication should focus primarily on program listings and less on news coverage.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">2 > </span></span></span>Display all 12-branch program events in a visual calendar format for Children, Teen, and Adult age groups. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For a quarterly publication, this meant using three monthly calendars that contained all branch libraries and age groups combined together with some way to differentiate between them, such as using colour coded text or icons. But with over 350-370 program events held each quarter, it was unlikely that the individual squares for each calendar day would be able to always accommodate the mention of every single event on only three calendars</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—unless the page size was incredibly big.</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br /><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">An alternative solution would be to use three different monthly calendars for each age group, meaning three for Children, three for Teens, and three for Adults. T</span></span>his solution would require between 9 to 18 pages alone. And if the information still couldn’t fit, another solution would have to be provided.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">3 > </span></span></span>Provide a list of all the same program events as listed on the calendars, but using a text format that also included complete descriptions of all the programs. In other words, include event name, date, time, location, targeted ages, and the program description for each and every one of the programs taking place during the three month time period. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />Again, considering the 12 branches collectively held around 350-370 events or more per quarter—with a push to continually increase the number</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span>for programs that had widely </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">inconsistent, </span></span>variable description lengths, it would be difficult to accurately predict the number of pages required </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">quarter-by-quarter</span></span></span></span>. Nevertheless, using a text sample from one recent quarter of events to create a sample spread, I could guesstimate it might require approximately three to four pages per age group, not including any visuals. All told, we’d be looking at a total of approximately nine to twelve pages of plain text </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">program </span></span> listings with descriptions to fulfill this portion of the committee request.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">4 > </span></span></span>The cover should emphasize the words “library” (to make it clear that it was a library publication), and “program guide” (to make it clear that it was a programming guide and not something else</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—like, a "newsletter"</span></span>). The library corporate identity (logo) should appear on the cover as well. Options for teasing to more than only one event should also be explored.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">5 > </span></span></span>Publication indicia should continue to be displayed in order to recognize the funding partner, key board and administrative members, and publication contact information.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">6 > <span style="color: black;">Library br</span></span></span></span>anch hours of operation, phone contact information, and social media icons should continue to be displayed. Physical branch library addresses should be added to this information in the redesign. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">7 > </span></span></span>Production budget should remain the same or as close to the same as possible. This would require the page count to remain at or nearly the same, paper weights to be the same or thinner, and/or change from printing the newsletter as a four colour publication to one of only one or two colours.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">8 > </span></span></span>Printed quantities should remain the same, or, increase to include a wider audience distribution, or, decrease to reduce production budget—the direction depending on whom you talked to and when.<br /><br /><span style="color: #cc0000;"><i>Well, that wasn't too much to ask for!</i></span> Looking back on the requirements, I could see we were already talking about a document requiring 22-34 pages. And since sheets of paper are folded to become two-sided printed pages, that meant 24 or 36 pages would actually be needed in order to accommodate those requirements. Already, the production budget reality was going to be at odds with the wish list right out of the gate. Nevertheless, I’d still have to go through the effort of creating design solutions in order to provide evidence to support that conclusion, because sometimes telling people that things won’t work as they imagined simply isn’t good enough. You have to actually <i>show </i>them to prove it.<br /><br />The first thing I wanted to tackle was to seek design solutions that incorporated as many of the most essential requests as possible. Since the focus was first and foremost on displaying programs in text list and calendar formats, that’s where I began my quest, using a three-month supply of raw text from our most recently printed issue.<br /><span style="color: #cc0000;"></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1LjokojR0w2V-3CMmXfrGtvIEJSsM75j94U-eJbnmIMVAqe4dsinbul4fpZMXJ84EHR5T95zTTyQEbT8TFiMku8b_DfZupQe2sSvYHkxOnNHOL22OCn2Tpj8UZr7t2dVVOyeWDQG5nG0/s1600/THINKPrototype1Grp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="193" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1LjokojR0w2V-3CMmXfrGtvIEJSsM75j94U-eJbnmIMVAqe4dsinbul4fpZMXJ84EHR5T95zTTyQEbT8TFiMku8b_DfZupQe2sSvYHkxOnNHOL22OCn2Tpj8UZr7t2dVVOyeWDQG5nG0/s400/THINKPrototype1Grp.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;">Prototype one explored calendar and listing spreads, plus two cover </span></b></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span>variations.</span></b></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>PROTOTYPE 1:</b></span><br />I could already tell there was no possibility of successfully displaying the programs of all 12 branch libraries and three age groups combined together </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">on only three 8.5x11 inch page </span></span>calendars, so I went directly to developing a two-page calendar </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">spread </span></span>to see how many event listings could fit into a single weekday square. After sorting through the raw text list, pasting events into their respective days of the month and styling the text, the most I could fit into a single day square at eight-point text size was 11 lines. The remaining overset text I relocated into empty calendar squares in order to not leave out any information. But having to look for that information away from the date it was scheduled was awkward and still didn't guarantee that all future text lengths could be accommodated. In an effort to see if I could get all text to fit into another arrangement, I rotated the orientation of the publication to become a vertical format and recreated the calendar to be tall and narrow. But you know what? No matter if day squares were short and fat or tall and narrow, they would still <span style="font-family: "arial" , "helvetica" , sans-serif;">only offer</span> the same total space for the same text to fit into them, so the end result was <span style="font-family: "arial" , "helvetica" , sans-serif;">essentially </span>the same.<br /><br />What's more, eight-point </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">calendar </span></span>text size would be <span style="font-family: "arial" , "helvetica" , sans-serif;">too </span>small for many readers. At least one senior patron had already complained in the past that our usual 10-point newsletter text was too difficult to read. To enlarge text so it could be more easily read would mean either fewer events could be listed in each daily square, or, a larger format and/or more pages would have to be added to accommodate <span style="font-family: "arial" , "helvetica" , sans-serif;">a </span>larger <span style="font-family: "arial" , "helvetica" , sans-serif;">point si<span style="font-family: "arial" , "helvetica" , sans-serif;">ze </span></span>of the same text. This would immediately fail the primary objective of listing ALL events and/or not significantly increasing the budget. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />During this initial stage of exploring calendar page design solutions, I also designed a sample spread to show how program text listings with complete descriptions could look with additional boxed text/image options for highlighting individual programs. <span style="font-family: "arial" , "helvetica" , sans-serif;">K</span>nowing full well that it would be an unpopular solution, I also designed a single-page sample showing a text treatment solution <span style="font-family: "arial" , "helvetica" , sans-serif;">displaying </span>program listings that did not include <span style="font-family: "arial" , "helvetica" , sans-serif;">their </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">descriptive text</span></span>. I also provided two design solutions for new cover treatments that changed the publication name from <i>“THINK...”</i> to <i>“Library”</i> and included the wording “program guide” of sufficient size to be emphasized but not overpower the actual publication name itself.<br /><span style="color: #cc0000;"><b> </b></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFtmkIB-In-0DLBMLl7U8L9h4BUWWypuxykumX8kJ07BgBhdAUthXbJO2MrQgWqb2BuYErRxT0muaYA7fHHSSLSTt5F8iFGRm-on6ud_OXE_3MJHtS2eizmRIsW0soyFCkcVRPk_uVWCo/s1600/NewsletterPrototypePoster2015FBP18in.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFtmkIB-In-0DLBMLl7U8L9h4BUWWypuxykumX8kJ07BgBhdAUthXbJO2MrQgWqb2BuYErRxT0muaYA7fHHSSLSTt5F8iFGRm-on6ud_OXE_3MJHtS2eizmRIsW0soyFCkcVRPk_uVWCo/s320/NewsletterPrototypePoster2015FBP18in.jpg" width="116" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Prototype 2: Poster.</b></span></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>PROTOTYPE 2:</b></span> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Still wrangling with the issue of how to display three months worth of program descriptive language without adding additional paper and costs, I explored another option: placing all the program text—including descriptions—onto a poster format. Each of the three age groups would have their three-month's worth of program text listings displayed on one side, along with one of three monthly calendars. On the back side, the second and third calendars would be displayed. Using this method, I could display the entire text listings for each of the age groups, but only three calendars for one of the age groups</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—and not even all four weeks of the calendars could be sq<span style="font-family: "arial" , "helvetica" , sans-serif;">ueezed in </span>due to the event lengths</span></span>. I could conceivably use a second sheet of paper to display the other two age group calendars and some news on its reverse side, but I already knew that the poster option wasn’t going to be an approved solution. For one reason, pieces of paper folded together would become too bulky and even confusing about how to unfold/refold the document. Who among us hasn't wadded up a map in utter frustration after a few attempts at getting it right? That surely wasn't the kind of user experience I wanted. The other reason why I knew the solution wouldn't work was because when I asked my printer what the largest size of paper was they could print on, I was told it was 22x24 inches. My poster size required 36x36 inches. The nearest printing facilities that could print on that size of paper would be out-of-state in bigger printing markets such as Chicago, New York or other distant locations like Hong Kong and Singapore. Again, the logistics of materials, printing, and even shipping costs became a negative factor in this solution.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLh64ZLUpr00eIy8HPg3w91cOM1bF62KVjVv4QXmrNE0qJmyFArAfKYpWHpFeAeYDNFA06emtSO2P2Ae7wTJP3zYPC2UTDArC42eo20JcQukGPt76OdvBQiME27D8aPkT8QES-SCJQuoU/s1600/THINKPrototype17x20Fold.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLh64ZLUpr00eIy8HPg3w91cOM1bF62KVjVv4QXmrNE0qJmyFArAfKYpWHpFeAeYDNFA06emtSO2P2Ae7wTJP3zYPC2UTDArC42eo20JcQukGPt76OdvBQiME27D8aPkT8QES-SCJQuoU/s320/THINKPrototype17x20Fold.jpg" width="272" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Prototype 3: Fold-out version.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>PROTOTYPE 3:</b></span><br />I went back to my original 8.5x11 inch format newsletter. I worked up a new solution based on my first design, but I expanded the depth of the two-page calendar spreads to become 20 inches. This extra length beyond the 11 inch publication height would fold up into the publication when it was closed. M<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">aintaining an 8.5x11 inch standard format would also ensure it could conveniently be shelved, filed, or stored. The unique feature of this solution allowed calendars to be removed from the publication for posting elsewhere (walls,
refrigerator doors, etc.). </span></span>The back side of the closed flap could be used to contain promotional </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisements, </span></span>news articles, more of the program listings that begun on their preceding pages, or even have it contained to that available space. At least with this solution I could ensure that all the programs were displayed on the calendar—up to a certain line count, of course. <span style="font-family: "arial" , "helvetica" , sans-serif;">Exceeding </span>that, we’d be back to the same issue about where to place overset text. <br /> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The drawbacks for this solution included that it would require using nine calendars (three two-page spreads for each age group, for a total of 18 pages). It would also create an issue about how the calendars would not be able to open out without first tearing through or removing the staples that kept the entire document together—not entirely the most user friendly solution. And, again, there would be the additional costs for paper sizes, quantities, printing, and bindery services.<br /><span style="color: #cc0000;"><b> </b></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDMcoeARj9ufiNJAKt7Z50NsTZRaXWKm9DVHl1uCeQ0ukM7ouqRbI3xWfD27LhMfgRg4KUN-aMnvKTViArAmEuzz7LyG7VN-f9VBp22VY-gkOCOm9eYzdketeMfI2EEW7Nn61YlwOx-OE/s1600/THINK16Page20PageStrategyMapsHoriz.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="127" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDMcoeARj9ufiNJAKt7Z50NsTZRaXWKm9DVHl1uCeQ0ukM7ouqRbI3xWfD27LhMfgRg4KUN-aMnvKTViArAmEuzz7LyG7VN-f9VBp22VY-gkOCOm9eYzdketeMfI2EEW7Nn61YlwOx-OE/s400/THINK16Page20PageStrategyMapsHoriz.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Prototype variations 4 & 5: 16 and 20 page versions, both using the same program list and calendar solutions.</span></b></span> </td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;"><b>PROTOTYPE 4 & 5:</b></span> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Back to the drawing board once again, I took another crack at my original 8.5x11 inch format, this time using a newly considered content strategy for displaying programs. The program text list would now be used only for displaying regularly scheduled, recurring monthly events, but this time without the burden of including program descriptions. The calendars would be used for only displaying non-recurring monthly events, also referred to as “special events.” This is the way our library system previously separated and </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">identified </span></span>program events from each other on monthly calendars a few years earlier, so I was fairly assured that there would be buy-in from the programming staff. The gamble was in not including complete program descriptions, but I was fairly confident that my previous prototypes had already demonstrated the materials logistics and budget-busting results <span style="font-family: "arial" , "helvetica" , sans-serif;">incl<span style="font-family: "arial" , "helvetica" , sans-serif;">uding full descriptions </span></span>would create, thereby paving the way for buy-in on that decision as well.<br /><br />Separating recurring events from the monthly calendars allowed the calendar formats to be held to one per page each, rather than two or more pages. Removing complete program descriptions from the text lists allowed repetitive listings to be whittled down to two thirds of a single page. Remarkably, the combination of solutions held each of the age group listings plus their respective calendars to four pages each for a total of 12 pages </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">combined</span></span>. This equaled the same number of pages as our existing newsletter. <br /><br />With four more pages, we could add a front and back cover (kind of essential) to highlight the biggest events (with space for images even!). And, on the front/back inside covers we could provide space dedicated to essential indicia, library branch contact information (both requested in the design brief), and even a branch locator map. The remaining page could be used for either one news article or a few very short news briefs. With this minimal allocation of non-calendar and event listing pages, nobody could argue that it was a “newsletter” (with actual news!) when the bulk of it was undeniably a “program guide.” I would consider this 16-page solution a “bare bones” approach to the newsletter—err, now<i> program guide</i>.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />But call me crazy. From a marketing standpoint, I consider this publication</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span>however you want to refer to it</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span>the single-most viable and economically produced printed opportunity to market the entire library district beyond simply listing program after program after program. There is so much more</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—dare I say, <i>news</i></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span></span></span>that could be provided and promoted to the public about what takes place among 12 libraries during any three-month stretch than only program names and associated dates, times, locations, age groups, and descriptions. <br /><br />So, daring to push my assertion even minimally forward, I added an option for an additional four pages with the inten<span style="font-family: "arial" , "helvetica" , sans-serif;">tion</span> <span style="font-family: "arial" , "helvetica" , sans-serif;">of </span>hav<span style="font-family: "arial" , "helvetica" , sans-serif;">ing</span> them be dedicated to non-program information, which brought the previous 16-page prototype concept up to a total of 20 pages. In this version, I proposed taking advantage of the library's rarely leveraged library mission statement: “to participate, connect and discover.” I used one of these words as the heading on three separate news brief pages to promote library awareness, library services, and library partnerships or collaborations with outside organizations that share the library’s endeavours to benefit the community it serves. <br /><br />One of these mission statement pages took the place of the “News” named briefs page from the 16-page prototype, while the fourth remaining page provided informational coverage for the library’s digital “eSources” information and reference services, allocating twice the amount of text space than what the existing newsletter provided on the same topic. <br /><br />The intent of these four additional pages was to allow the library to inform patrons about relevant news, issues, opportunities, services, and other information that was not directly part of program events. This information might otherwise go completely unreported or unnoticed unless the library sufficiently provided it elsewhere in other documents or website blog posts. The opportunity for these disparate bits and bytes information would become elevated, however, when bundled together with other information that patrons might be first drawn to—the same of which could be said about the benefit of discovering event calendars and listings, if reading news was the initial incentive to pick up the promotional publication.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Unfortunately, my inspired 20-page vision was rejected due to the committee's lack of interest in providing news and <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">a </span>preference </span>for spending as little money as possible. And, despite a back cover design that took advantage of prime visual space to colourfully promote nine programs separated </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">equally </span></span>by age groups, it was surprisingly negotiated out to make room for a full page filled with more text </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">about....wait for it...<i>program news!</i> With margin-to-margin verbosity <span style="font-family: "arial" , "helvetica" , sans-serif;">anticipated </span>due to the lack of adequate space elsewhere, I was </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">assured that </span></span></span></span>the visual people among us <span style="font-family: "arial" , "helvetica" , sans-serif;">would be left to only </span><span style="font-family: "arial" , "helvetica" , sans-serif;">dream of</span> seeing <span style="font-family: "arial" , "helvetica" , sans-serif;">a sliver of space left </span>for one or two less-than-postage stamp size images to draw <span style="font-family: "arial" , "helvetica" , sans-serif;">a hint of colour and </span>attention to an otherwise sea of gray-matter</span></span> that would inevitably be shoehorned onto the page.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">As I mentioned in the beginning of this article, however, nobody walks away from design-by-committee projects with everything they want. This solution would result in an increased budget requirement, complete program descriptions being left out, library district news to be reduced to a single article and/or few briefs, the tiniest granules of non-programming highlights to be eliminated in their entirety, all opportunities for photography and artwork except the cover to be reduced to a few colour bands and postage-stamp size images, and an opportunity for the library's rarely seen mission statement left to remain publicly whispered elsewhere, if at all. On the plus side, what it did do was to provide adequate solutions to roughly five of the seven items on the </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">committee's </span></span></span></span>initial wish list </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(the eighth was contradictory to itself, so excluded as a design directive)</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">, and</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span></span></span></span></span>most importantly</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">—</span></span></span></span></span></span>make visible nine monthly program calendars separated by age groups, which was really what was wanted above all else</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.</span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Despite whatever successes it may have or receive in the future, this<i> program guide </i>(now definitely not a newsletter) still won’t have everything that everyone wanted either...and rest assured, in time it too will be redesigned once interests sufficiently evolve </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">enough </span></span></span></span></span></span></span></span>to demand its next array of design solutions.</span></span></span></span></span></span> </span></span><br />
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-57020019647192377392016-02-23T15:33:00.002-05:002016-11-21T15:40:41.998-05:00Integrated Marketing Designs Promote Library's 25th Anniversary Celebration<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-jIPJhN4gl_9VyEGSR4lnuiGDxy4JPHgHqoN8qGi-iXEbFxAedIC-hFtN78RjaQYLJ0cdu8ikVXKqvrh1N8vCwsdGicQ6xX38PlVDUgRVqJALid_5VHEC9_XOU3KL6ZpG8PlXlanWqK0/s1600/HQ25thAnniversaryPSA.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-jIPJhN4gl_9VyEGSR4lnuiGDxy4JPHgHqoN8qGi-iXEbFxAedIC-hFtN78RjaQYLJ0cdu8ikVXKqvrh1N8vCwsdGicQ6xX38PlVDUgRVqJALid_5VHEC9_XOU3KL6ZpG8PlXlanWqK0/s400/HQ25thAnniversaryPSA.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast TV public service announcement (PSA) advertisement promoted the upcoming celebration event.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In 1991 the Alachua County Library District's Headquarters Library branch celebrated its move across the street into a new building. Twenty five years later, it would celebrate again </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">its history of service to the community </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">at the same location</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. I was asked to provide </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">integrated </span></span>design solutions and printing for a range of marketing collaterals that would be used to promote the celebration.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwF7aAHh0icNhk8LDL5CxGbDX9blSEK3cxvBt2k15Tks6NmOV4sTarpWTUgqJp9TyPYWSFDXsfm_afI3WEC6CIuHKovmYTwfqnZo7VUpbrCp5Z5e8UR7A5Rtg3rewWOed9xjDs5Vl0G_A/s1600/ACLDMtgRmA.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwF7aAHh0icNhk8LDL5CxGbDX9blSEK3cxvBt2k15Tks6NmOV4sTarpWTUgqJp9TyPYWSFDXsfm_afI3WEC6CIuHKovmYTwfqnZo7VUpbrCp5Z5e8UR7A5Rtg3rewWOed9xjDs5Vl0G_A/s320/ACLDMtgRmA.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Headquarters Library's fifty-foot high cupola ceiling.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The library district is comprised of 12 branch librar<span style="font-family: "arial" , "helvetica" , sans-serif;">ie</span>s of which Headquarters Library is one. The 25th anniversary is unique to this building alone, and as such, rather than focusing on any similarities of mission and services provided between it and other branches, I wanted to capitalize on aspects unique to this library, namely the </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">building's </span></span>architecture. The building is the library district's largest. It features an octagonal front lobby with walls that soar upward to form the walls of a grand fourth floor meeting room above <span style="font-family: "arial" , "helvetica" , sans-serif;">the lobby </span>that is in turn crowned by a fifty-foot cupola and ringed by 32 stained glass windows. Both the octagonal meeting room and other areas of the main fourth floor feature high, sloping, pine wood covered ceilings and enormously large, suspended wooden beams that span the spaces. I had used an image of this library's wood beams for a grand re-opening celebration back in 2012 </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( see <a href="http://librarymarketingdesign.blogspot.com/2012/11/library-grand-re-opening-invitation.html">http://librarymarketingdesign.blogspot.com/2012/11/library-grand-re-opening-invitation.html</a> ), so I didn't want design solutions for this event to feature the same elements. Instead, I wanted to revisit with fresh eyes and a new view of an image previously used on the cover of the 1991 Grand Opening booklet: one of the cupola meeting room stain glass windows. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The 1991 Grand Opening event provided guests with a 34-page commemorative booklet that <span style="font-family: "arial" , "helvetica" , sans-serif;">featured a timeline of </span>the entire library district's history. It also included historical photos of related library buildings and activities, interior and exterior photos of the new Headquarters Library building, as well as artist renderings of the building's elevation and site plans. The booklet cover featured a large image of one of the 32 stain glass windows created by artist Narcissus Quagliata, one of many<span style="font-family: "arial" , "helvetica" , sans-serif;"> similar windows</span> that encircled the crown of the library building's fifty-foot high octagonal cupola. </span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZZA18xGkE1PgsZcHgoSeCPCHUhmaIziP25TUU2O37Gn_m_Jgb5iEhPBTBPCs0vRSq_T1xQszpptAMYz__s0jnEjiPMnpXNouGSYA2wup9gtmyeD3AjwnKBAcP1ScX5pF7FfTlwGTIDEI/s1600/CoverStockGatefoldPlusInteriorPagesSaddleStitchShown.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZZA18xGkE1PgsZcHgoSeCPCHUhmaIziP25TUU2O37Gn_m_Jgb5iEhPBTBPCs0vRSq_T1xQszpptAMYz__s0jnEjiPMnpXNouGSYA2wup9gtmyeD3AjwnKBAcP1ScX5pF7FfTlwGTIDEI/s400/CoverStockGatefoldPlusInteriorPagesSaddleStitchShown.JPG" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Proposed gate fold design for commemorative booklet.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3tpjU1PxK55-z94tmHwrrKRFAkMAm6bnI4tiMvF8-ZXece-cgwsEWn0ykJzE_CSWiea3UHZjumH26yLza5XTuLSYp422N-qJW__GFpz1Mq2CSjrzBVcLcdCV3rUpMJN2TeFP8mloCE58/s1600/HQ25thAnniversaryBooklet2016Spreads8inWide250ppi.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3tpjU1PxK55-z94tmHwrrKRFAkMAm6bnI4tiMvF8-ZXece-cgwsEWn0ykJzE_CSWiea3UHZjumH26yLza5XTuLSYp422N-qJW__GFpz1Mq2CSjrzBVcLcdCV3rUpMJN2TeFP8mloCE58/s640/HQ25thAnniversaryBooklet2016Spreads8inWide250ppi.jpg" width="160" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Final p</span>rinted </span>booklet spreads.</b></span></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Internal library clients for the </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">25th Anniversary </span></span>event also wanted a commemorative booklet, so I based the styling and 7x8.5 inch proportions of my booklet design solution as a </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">compliment</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">ary </span>follow-up to the 1991 version. Working in advance of knowing how much content might be generated for this new booklet, I generated a unique design that I intended to be more memorable than an ordinary saddle-stitched publication. My design featured a long cover gate fold that would <span style="font-family: "arial" , "helvetica" , sans-serif;">open </span>outward and then contain any number of additional page spreads saddle<span style="font-family: "arial" , "helvetica" , sans-serif;">-</span>stitched into the interior of the gate fold. <span style="font-family: "arial" , "helvetica" , sans-serif;">U</span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">nfortunately, </span></span>a</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">s it turned out, </span></span>the amount of content generated was so scant that only one single page spread would have been stapled into the gate fold, rendering the design essentially meaningless. So I re-paginated the pages to become what I was hoping to avoid in the first place: a typical, 12-page saddle stitched document. Less unique<span style="font-family: "arial" , "helvetica" , sans-serif;">ly </span>memorable, <span style="font-family: "arial" , "helvetica" , sans-serif;">and </span>more of a committee wish list box to check off.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Nevertheless, I made the most out of it that I could, utilizing a <span style="font-family: "arial" , "helvetica" , sans-serif;">few</span> existing photographs of the building spaces—none of which were inspiring enough to carry the booklet presentation on their own. For that, I would have to rely on taking more photos specific to the building interior elements I wanted to feature. I asked if I could use a hydraulic lift to be elevated up into the cupola <span style="font-family: "arial" , "helvetica" , sans-serif;">space </span>high enough to take photographs of the stained glass windows. Fortunately, our library ha<span style="font-family: "arial" , "helvetica" , sans-serif;">d</span> such a lift that the facilities department use<span style="font-family: "arial" , "helvetica" , sans-serif;">d</span> to change electric bulbs in the few large dome lights that hang from the high wooden ceilings. With a range of <span style="font-family: "arial" , "helvetica" , sans-serif;">4</span>0-feet, I could rise high enough to take e<span style="font-family: "arial" , "helvetica" , sans-serif;">ye level</span> photos of the lowest stained glass windows and be just below the upper tier of windows. Later, after downloading the images to <span style="font-family: "arial" , "helvetica" , sans-serif;">my </span>computer, I corrected camera lens and foreshortened window perspectives </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> distortions </span></span>by using features within Adobe Photoshop. Th<span style="font-family: "arial" , "helvetica" , sans-serif;">e resulting stained glass window shots would be used for decorative purposes within the booklet a<span style="font-family: "arial" , "helvetica" , sans-serif;">nd</span> become the primary elements <span style="font-family: "arial" , "helvetica" , sans-serif;">used on <span style="font-family: "arial" , "helvetica" , sans-serif;">most of <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">6<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8</span></span></span></span> </span></span>uniquely designed advertising an<span style="font-family: "arial" , "helvetica" , sans-serif;">d promotional <span style="font-family: "arial" , "helvetica" , sans-serif;">items </span>requested for the event<span style="font-family: "arial" , "helvetica" , sans-serif;"> (not including </span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">540 </span></span></span></span></span></span></span>photograp<span style="font-family: "arial" , "helvetica" , sans-serif;">h<span style="font-family: "arial" , "helvetica" , sans-serif;">s</span> taken and a 300 page layout of <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the </span>time capsule contents<span style="font-family: "arial" , "helvetica" , sans-serif;">).</span></span></span></span></span></span></span></span></span><br />
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<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Logo, print and PSA adverts, invitation and program.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">After<span style="font-family: "arial" , "helvetica" , sans-serif;"> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the </span>logo was created and the book<span style="font-family: "arial" , "helvetica" , sans-serif;">let design was underway, I <span style="font-family: "arial" , "helvetica" , sans-serif;">designed print and digital advertise<span style="font-family: "arial" , "helvetica" , sans-serif;">ments as well as the event invitation<span style="font-family: "arial" , "helvetica" , sans-serif;"> once that information was assimilated and confirmed.<span style="font-family: "arial" , "helvetica" , sans-serif;"> A<span style="font-family: "arial" , "helvetica" , sans-serif;">dvertising appeared in the local newspaper, online, and as <span style="font-family: "arial" , "helvetica" , sans-serif;">a <span style="font-family: "arial" , "helvetica" , sans-serif;">broadcast <span style="font-family: "arial" , "helvetica" , sans-serif;">tel<span style="font-family: "arial" , "helvetica" , sans-serif;">evised </span></span></span>public service announcemen<span style="font-family: "arial" , "helvetica" , sans-serif;">t<span style="font-family: "arial" , "helvetica" , sans-serif;">. The invitation appear<span style="font-family: "arial" , "helvetica" , sans-serif;">ed as an <span style="font-family: "arial" , "helvetica" , sans-serif;">email <span style="font-family: "arial" , "helvetica" , sans-serif;">e-<span style="font-family: "arial" , "helvetica" , sans-serif;">blast image and was also printed as a single fold card. <span style="font-family: "arial" , "helvetica" , sans-serif;">A program card was al<span style="font-family: "arial" , "helvetica" , sans-serif;">so printed front and back on card stock <span style="font-family: "arial" , "helvetica" , sans-serif;">utilizing </span>the two <span style="font-family: "arial" , "helvetica" , sans-serif;">primary stained glass window images.</span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Display materials ran the gam<span style="font-family: "arial" , "helvetica" , sans-serif;">u</span>t<span style="font-family: "arial" , "helvetica" , sans-serif;">, ranging </span>from <span style="font-family: "arial" , "helvetica" , sans-serif;">a </span></span></span></span></span></span></span></span>small 5x3 inch artifact display case card<span style="font-family: "arial" , "helvetica" , sans-serif;"> template<span style="font-family: "arial" , "helvetica" , sans-serif;"> to 21x28 inch posters and all the way up to include 165<span style="font-family: "arial" , "helvetica" , sans-serif;">x24 inch large format <span style="font-family: "arial" , "helvetica" , sans-serif;">banners. The only item<span style="font-family: "arial" , "helvetica" , sans-serif;">s not printed in-house by me in the design off<span style="font-family: "arial" , "helvetica" , sans-serif;">ice was </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">the commemorative booklet and street-s<span style="font-family: "arial" , "helvetica" , sans-serif;">ide </span></span></span></span></span></span></span></span></span>yard sign<span style="font-family: "arial" , "helvetica" , sans-serif;">s. All materials u<span style="font-family: "arial" , "helvetica" , sans-serif;">tili<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">z</span></span>ed the stain glass window mot<span style="font-family: "arial" , "helvetica" , sans-serif;">if selected from <span style="font-family: "arial" , "helvetica" , sans-serif;">a variety of <span style="font-family: "arial" , "helvetica" , sans-serif;">the windows I <span style="font-family: "arial" , "helvetica" , sans-serif;">photographed in the cupola<span style="font-family: "arial" , "helvetica" , sans-serif;">.</span></span></span></span></span></span></span> </span></span></span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKkUzHJOOF1o5CK0hK4oOAiZZ89yUsPTgqPJMM61yl35ZKdxdgPg_Ovsyie4zHXFb68NyGkQaaVrk20cIJdR0LeIH9EOdg93xRWpsp6YdQKpvkfzbz3EdOdNAmEN-_vn57hPTDN-fSXLA/s1600/HQ25thAnnivPortfolioPages6.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKkUzHJOOF1o5CK0hK4oOAiZZ89yUsPTgqPJMM61yl35ZKdxdgPg_Ovsyie4zHXFb68NyGkQaaVrk20cIJdR0LeIH9EOdg93xRWpsp6YdQKpvkfzbz3EdOdNAmEN-_vn57hPTDN-fSXLA/s320/HQ25thAnnivPortfolioPages6.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Posters, print ad, timeline and yard sign, and certificate.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7oVI0DTHM49_v3nhuF98drw6E4mBOOLjnr8R89cQmcQz7NHp6ih71zddTbQNmzSBW-Tk0KfVE4RbKM-2SpWV7lctzo6HpGMAT6WsC7xc_F-KQSC3tZV6oPFJUvkLQvZ_M5f2qK0tzmVo/s1600/HQ25thAnnivPortfolioPages3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="171" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7oVI0DTHM49_v3nhuF98drw6E4mBOOLjnr8R89cQmcQz7NHp6ih71zddTbQNmzSBW-Tk0KfVE4RbKM-2SpWV7lctzo6HpGMAT6WsC7xc_F-KQSC3tZV6oPFJUvkLQvZ_M5f2qK0tzmVo/s400/HQ25thAnnivPortfolioPages3.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">165x24 and 60x10 inch banners.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxe5Hj_ufxNvF-6q5yaOnr55aZMCP8nMa_PuFlnyeYlhVHXHFVLGIQ2JmpQwkv1vhzDv2V801EVY82zuK5lZT6-cJPcP4YuZpGlEhIaqlLWzvE-nwOEENNMenXPRNE16L0xk6S8ueQQAM/s1600/HQ25thAnnivPortfolioPages7.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxe5Hj_ufxNvF-6q5yaOnr55aZMCP8nMa_PuFlnyeYlhVHXHFVLGIQ2JmpQwkv1vhzDv2V801EVY82zuK5lZT6-cJPcP4YuZpGlEhIaqlLWzvE-nwOEENNMenXPRNE16L0xk6S8ueQQAM/s320/HQ25thAnnivPortfolioPages7.jpg" width="181" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;">116x68 and <span style="font-family: "arial" , "helvetica" , sans-serif;">75x24 </span>inch posters.</span></b></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">One of the large format prints was a<span style="font-family: "arial" , "helvetica" , sans-serif;"> 116x68 inch enlargement of one of the stained glass wind<span style="font-family: "arial" , "helvetica" , sans-serif;">ows<span style="font-family: "arial" , "helvetica" , sans-serif;">. This would be used </span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">by a</span> librarians </span></span></span></span></span></span>as a background to <span style="font-family: "arial" , "helvetica" , sans-serif;">pin a "<span style="font-family: "arial" , "helvetica" , sans-serif;">then and now" <span style="font-family: "arial" , "helvetica" , sans-serif;">timeline onto it <span style="font-family: "arial" , "helvetica" , sans-serif;">to </span>fea<span style="font-family: "arial" , "helvetica" , sans-serif;">ture photos ta<span style="font-family: "arial" , "helvetica" , sans-serif;">ken over the 25 year<span style="font-family: "arial" , "helvetica" , sans-serif;"> span <span style="font-family: "arial" , "helvetica" , sans-serif;">th<span style="font-family: "arial" , "helvetica" , sans-serif;">at the current library building <span style="font-family: "arial" , "helvetica" , sans-serif;">had been in service. Anot<span style="font-family: "arial" , "helvetica" , sans-serif;">her set of </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">75x24 inch </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">posters </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">rep<span style="font-family: "arial" , "helvetica" , sans-serif;">roduced three </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">different stained glass windows at </span>or near full scale <span style="font-family: "arial" , "helvetica" , sans-serif;">for viewer<span style="font-family: "arial" , "helvetica" , sans-serif;">s to appreciate<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">. I thought this would <span style="font-family: "arial" , "helvetica" , sans-serif;">have a <span style="font-family: "arial" , "helvetica" , sans-serif;">nice</span></span> impact</span> on vie<span style="font-family: "arial" , "helvetica" , sans-serif;">wers </span>since the norma<span style="font-family: "arial" , "helvetica" , sans-serif;">l viewing distance of 30 to <span style="font-family: "arial" , "helvetica" , sans-serif;">4</span>0 feet away made <span style="font-family: "arial" , "helvetica" , sans-serif;">al<span style="font-family: "arial" , "helvetica" , sans-serif;">l the windows </span>appear to be very small<span style="font-family: "arial" , "helvetica" , sans-serif;"> when in fact, their <span style="font-family: "arial" , "helvetica" , sans-serif;">5.5x2 <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">and</span> 2x5.5 inch scale was actually quite <span style="font-family: "arial" , "helvetica" , sans-serif;">large. This way, <span style="font-family: "arial" , "helvetica" , sans-serif;">viewers could appreciate some of the <span style="font-family: "arial" , "helvetica" , sans-serif;">finer details in the stained glas<span style="font-family: "arial" , "helvetica" , sans-serif;">s windows that were eas<span style="font-family: "arial" , "helvetica" , sans-serif;">ily overlook<span style="font-family: "arial" , "helvetica" , sans-serif;">ed <span style="font-family: "arial" , "helvetica" , sans-serif;">from such a distance <span style="font-family: "arial" , "helvetica" , sans-serif;">and <span style="font-family: "arial" , "helvetica" , sans-serif;">under </span>varying lighting condi<span style="font-family: "arial" , "helvetica" , sans-serif;">tions.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A range of 2x28 inch posters were requested to <span style="font-family: "arial" , "helvetica" , sans-serif;">high<span style="font-family: "arial" , "helvetica" , sans-serif;">light </span></span>a variety of things: a g<span style="font-family: "arial" , "helvetica" , sans-serif;">eneral lobby poster for the event, a series of library <span style="font-family: "arial" , "helvetica" , sans-serif;">environment upgrade<span style="font-family: "arial" , "helvetica" , sans-serif;">s<span style="font-family: "arial" , "helvetica" , sans-serif;">, a series of statements by the <span style="font-family: "arial" , "helvetica" , sans-serif;">people involved in the<span style="font-family: "arial" , "helvetica" , sans-serif;"> planning and construction of the building, a series of <span style="font-family: "arial" , "helvetica" , sans-serif;">staff and board members during the 25 years, and a series <span style="font-family: "arial" , "helvetica" , sans-serif;">used for public tours of the library <span style="font-family: "arial" , "helvetica" , sans-serif;">staff offices.</span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Photos of the event can be viewed online at both th<span style="font-family: "arial" , "helvetica" , sans-serif;">e library's <span style="font-family: "arial" , "helvetica" , sans-serif;">website or at its Flickr.com ac<span style="font-family: "arial" , "helvetica" , sans-serif;">count</span></span>: </span></b></span></span></span></span></span></span></span></span></span></span></span></span><br />
<a href="http://www.aclib.us/about/blog/headquarters-library-celebrated-its-25th-anniversary"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">www.aclib.us/about/blog/headquarters-library-celebrated-its-25th-anniversary</span></span></span></span></span></span></span></span></span></span></span></span></span></a><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.flickr.com/photos/acld/albums/72157663623009060"><span style="font-family: "arial" , "helvetica" , sans-serif;">www.flickr.com/photos/acld/albums/72157663623009060</span></a> </span></span></span></span></span></span></span></span></span></span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Promotional collaterals designed to promote this event include (+ quantities):</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">25th Anniversary logo (1)</span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioAZ-dJWduNXTM54vaoGnavz2_liAHd3qLg5nmWqwb4OL3jwSTkl1emwzjnL3RX0vV8MC9MslKpdUUrp99uuANeXDXbGnOr_cp9bsCcLGthBNpPNnjzYq2uMwFBRMQyB3Wb8oaeB1y_b4/s1600/HQ25thAnnivPortfolioPages2.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioAZ-dJWduNXTM54vaoGnavz2_liAHd3qLg5nmWqwb4OL3jwSTkl1emwzjnL3RX0vV8MC9MslKpdUUrp99uuANeXDXbGnOr_cp9bsCcLGthBNpPNnjzYq2uMwFBRMQyB3Wb8oaeB1y_b4/s320/HQ25thAnnivPortfolioPages2.jpg" width="248" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Variety of 21x28 inch posters.</span></span></b></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Commemorative gift pen logo imprint (1)<br />E<span style="font-family: "arial" , "helvetica" , sans-serif;">mail e-blast i<span style="font-family: "arial" , "helvetica" , sans-serif;">nvitation image</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner ad (1)<br />Library website blog icon (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">TV broadcast public service announcement (PSA) (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Take photos of interi<span style="font-family: "arial" , "helvetica" , sans-serif;">or and exterior buil<span style="font-family: "arial" , "helvetica" , sans-serif;">ding features</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Take 540 photos of over 300 time capsule artifacts <span style="font-family: "arial" , "helvetica" , sans-serif;">for <span style="font-family: "arial" , "helvetica" , sans-serif;">website </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">publicity and </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">300 page archiv<span style="font-family: "arial" , "helvetica" , sans-serif;">al </span>preservation document use</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5x3 inch </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">time capsule artifact </span></span>label template (<span style="font-family: "arial" , "helvetica" , sans-serif;">2</span>)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5.5x8.5 inch program card (200)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">7x8.5 inch (when closed) </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">12-page </span></span>commemorative booklet (250)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x8 inch cake decorat<span style="font-family: "arial" , "helvetica" , sans-serif;">ion </span>Image (1)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch tour sign <span style="font-family: "arial" , "helvetica" , sans-serif;">to highlight </span>Peep Bo<span style="font-family: "arial" , "helvetica" , sans-serif;">x facts (1)</span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch tour sign <span style="font-family: "arial" , "helvetica" , sans-serif;">to highlight Snuggle Up Center facts (1)</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch tour sign <span style="font-family: "arial" , "helvetica" , sans-serif;">to highlight Story Woods Room facts (1)</span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">10.5x4 inch open; 5.25x4 inch closed invitation card (300)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">10x10 inch</span> </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">t</span>ime capsule artifact table sign (<span style="font-family: "arial" , "helvetica" , sans-serif;">4</span>)<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">10x10.5 inch newspaper advert (1)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">11</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">x8.5 </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>inch <span style="font-family: "arial" , "helvetica" , sans-serif;">certificates of merit (3 unique)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">11</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">x8.5 </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>inch <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">PowerPoint <span style="font-family: "arial" , "helvetica" , sans-serif;">presentation back<span style="font-family: "arial" , "helvetica" , sans-serif;">grounds</span></span></span> (<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">13</span></span> unique)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">11x17 inch timeline<span style="font-family: "arial" , "helvetica" , sans-serif;"> sign<span style="font-family: "arial" , "helvetica" , sans-serif;"> (1)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span>for lobby (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span>for <span style="font-family: "arial" , "helvetica" , sans-serif;">photo<span style="font-family: "arial" , "helvetica" , sans-serif;">graphy head shot frame / red </span></span>(1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span>for <span style="font-family: "arial" , "helvetica" , sans-serif;">photo<span style="font-family: "arial" , "helvetica" , sans-serif;">graphy head shot frame <span style="font-family: "arial" , "helvetica" , sans-serif;">/ yellow </span></span></span>(1) </span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>library <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">directors and 25-year veteran </span>staff </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(<span style="font-family: "arial" , "helvetica" , sans-serif;">1</span>)</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing <span style="font-family: "arial" , "helvetica" , sans-serif;">list of past / present board of </span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">trustee<span style="font-family: "arial" , "helvetica" , sans-serif;"> members</span></span> (<span style="font-family: "arial" , "helvetica" , sans-serif;">1</span>)</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">list of past / present<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">governing bo<span style="font-family: "arial" , "helvetica" , sans-serif;">ard members </span></span>(<span style="font-family: "arial" , "helvetica" , sans-serif;">1</span>)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>library environments</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>(<span style="font-family: "arial" , "helvetica" , sans-serif;">1</span>)</span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikCRy2IBAqqPtmKPNYpCPyZHVntmcECiupZdXa0HGwxtgk5WheOke23VRENPm_V31emyP6sR3tbTkgRg-mpPSljSr24P-CRT7MUQ7rekscF2B0710Yqz-zaoUEAUujkRBrmie62RSqSx4/s1600/HQ25thAnnivPortfolioPages8b.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikCRy2IBAqqPtmKPNYpCPyZHVntmcECiupZdXa0HGwxtgk5WheOke23VRENPm_V31emyP6sR3tbTkgRg-mpPSljSr24P-CRT7MUQ7rekscF2B0710Yqz-zaoUEAUujkRBrmie62RSqSx4/s320/HQ25thAnnivPortfolioPages8b.jpg" width="185" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch tour highlight posters.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>library events / things</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span>(<span style="font-family: "arial" , "helvetica" , sans-serif;">1</span></span></span></span></span></span></span>)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>stained glass windows (1)</span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>stained glass window artist's statement (1)</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">library director</span>'s</span> statement (1)</span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">architect's</span> statement (1)</span></span></span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">builder's</span> statement (1)</span></span></span></span></span></span></span></span> </span></span></span></span> </span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster <span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span>Administration (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Adult Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Automated Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Bookmobile </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Services </span></span>(1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Circulation Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>eBranch Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Facilities Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Literacy & Volunteer Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Marketing Services (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>M<span style="font-family: "arial" , "helvetica" , sans-serif;">ost <span style="font-family: "arial" , "helvetica" , sans-serif;">Popular </span>Checkouts</span> (1)</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Outreach Services (1)<br />21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Technical Services (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">highlight<span style="font-family: "arial" , "helvetica" , sans-serif;">ing </span></span></span></span>Youth Services (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">24x18</span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> inch y</span></span>ard<span style="font-family: "arial" , "helvetica" , sans-serif;"> s</span>ign (2<span style="font-family: "arial" , "helvetica" , sans-serif;">)</span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch large format poster (1)</span></span> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">60x10 inch <span style="font-family: "arial" , "helvetica" , sans-serif;">Youth Services congratulations </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">banner<span style="font-family: "arial" , "helvetica" , sans-serif;"> (2)</span> </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">75x24 inch full scale stained glass window reproduction (<span style="font-family: "arial" , "helvetica" , sans-serif;">3 unique)</span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">116x68 inch large format alcove poster (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">165x24<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> inch </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">large format </span></span>b</span></span></span>anner blue (1)</span></span><br /><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">165x24<span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> inch </span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">large format </span></span>b</span></span></span>anner <span style="font-family: "arial" , "helvetica" , sans-serif;">red </span>(<span style="font-family: "arial" , "helvetica" , sans-serif;">2</span>)</span></span></span></span></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-54667546149634289382015-12-16T12:03:00.001-05:002016-06-30T08:33:24.820-04:00Integrated Marketing Design Collaterals Promote Library Author Series 2016<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">An integrated marketing design </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">campaign </span></span>created to promote the</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> Alachua County Library District's </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">2015 Author Series </span></span>will return again in 2016 to build upon the strong visual branding </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">it established previously<span style="font-family: "arial" , "helvetica" , sans-serif;"> (<span style="font-family: "arial" , "helvetica" , sans-serif;">vie<span style="font-family: "arial" , "helvetica" , sans-serif;">w</span></span> the 2015 <span style="font-family: "arial" , "helvetica" , sans-serif;">marketing collaterals here: <a href="http://librarymarketingdesign.blogspot.com/2015/01/integrated-promotional-marketing-design.html">http://library<span style="font-family: "arial" , "helvetica" , sans-serif;">marketing</span>design.blogspot.com/2015/01/integrated-promotional-marketing-design.html</a>).</span></span> </span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEj-2WEbZZUeKmMz2XaqykGHovYx3ZU7cEGqqKronhkV64gYthdeBv76kXfIQKpsD97DBbdwc9rKH7KidOOZlt5TLS2-bObsmJQa3jDIB3TnnqMHtz7Yc2i0UITec5LKcDIjjpH8OrZkY/s1600/AuthorSeriesGroff45x45Poster2016.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEj-2WEbZZUeKmMz2XaqykGHovYx3ZU7cEGqqKronhkV64gYthdeBv76kXfIQKpsD97DBbdwc9rKH7KidOOZlt5TLS2-bObsmJQa3jDIB3TnnqMHtz7Yc2i0UITec5LKcDIjjpH8OrZkY/s320/AuthorSeriesGroff45x45Poster2016.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch large format poster used for in-library display.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">This year, I was very pleased to receive head shots of each author that included their entire head, as well as most that also included their shoulders. These kinds of shots enabled me to create silhouetted knock-outs of each author rather than have them all appear inside of boxed photos on their promotional pieces. The presentation of complimentary collaterals in a campaign usually work better when all photos are consistently treated the same from one author to another and from one promotional piece to another, so I was happy that complete heads and shoulders on all images allowed me to feature them as consistent silhouettes rather than boxed head shots with a range of different image backgrounds. Having the option based on the images I received, silhouetting authors out of their photo backgrounds opened up the presentation space on each collateral piece, allowing them to be integrated into the design more directly, which in turn made for a more fluid, pleasing design solution.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHJ_kG86HIm0gsPV0jlgRmJVkJ7Upq12DUDy5MUIV_ACzMg6rcAIfFgLJ5yRcj3vvyo41hg2USSpcD1G7O-qAual96AxQTTdD8QrJyDdVRxYLspqdWqc9s3liKIdkhbdV4zv5r9bEpie0/s1600/AuthorSeriesGroff8x11SignHandbillsPrintAd2016.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="164" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHJ_kG86HIm0gsPV0jlgRmJVkJ7Upq12DUDy5MUIV_ACzMg6rcAIfFgLJ5yRcj3vvyo41hg2USSpcD1G7O-qAual96AxQTTdD8QrJyDdVRxYLspqdWqc9s3liKIdkhbdV4zv5r9bEpie0/s320/AuthorSeriesGroff8x11SignHandbillsPrintAd2016.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x11 sign, quarter page handbills, and print advertisement.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">This year's author series is scheduled to take place from January through May, so I will be continually working on creating and fulfilling publicity requests for each author as their scheduled events approach. </span></span><b>Lauren Groff</b> is scheduled to be the series first author to appear. Other </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">authors </span></span> include <b>Victoria Christopher Murray, Cynthia Barnett, Meg Waite Clayton, Amanda Conner with Jimmy Palmiotti, </b>and <b>Amy Stewart.</b> The first three scheduled authors appeared on the cover of the library's Winter 2015-2016 newsletter, <i>THINK...</i> and as its featured article<span style="font-family: "arial" , "helvetica" , sans-serif;"> (<span style="font-family: "arial" , "helvetica" , sans-serif;">view </span>at: <a href="http://librarymarketingdesign.blogspot.com/2015/12/library-newsletter-think-winter-2015-16.html">http://library<span style="font-family: "arial" , "helvetica" , sans-serif;">marketing</span>design.blogspot.com/2015/12/library-newsletter-think-winter-2015-16.html</a>).</span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For each of the author events, many of the same design collaterals will be used. Maintaining a consistent, integrated look among the campaign collaterals will help to build quick recognition of the event </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">series</span></span>, whether they be seen in print or in digital formats for websites, social media or television.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvuBlNAuBwL-xuQyEr1DoDWMekLL99OMgv6gHFmvQ-RH47FtHP1UMU_aVW9gx88sT1bs9bWI5phJAaJFn8kzjrmO-KqdC352ilz35-ej4Q6LbUTnAHP_Xa-3offObraYIo0G6oPRuaFxw/s1600/AuthorSeriesGroff11x17and8x11CrossPromotionalSigns.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvuBlNAuBwL-xuQyEr1DoDWMekLL99OMgv6gHFmvQ-RH47FtHP1UMU_aVW9gx88sT1bs9bWI5phJAaJFn8kzjrmO-KqdC352ilz35-ej4Q6LbUTnAHP_Xa-3offObraYIo0G6oPRuaFxw/s320/AuthorSeriesGroff11x17and8x11CrossPromotionalSigns.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">11x17 and 8x11 signs cross-promote library online services.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Design collaterals created for each upcoming author to promote the series includes (+ quantities):</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">24x18 inch s</span></span>peaker podium sign (1) </span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3.25x5 inch newspaper ad (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter page handbill (300)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x11 inch sign (45)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster (5)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch poster (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Cross-promotion of online library </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">database </span></span>service, Newsbank 11x17 inch display sign (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Cross-promotion of online library </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">database </span></span>service, </span></span></span></span>Flipster 8x11 inch display sign (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner ad (1)</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Television public service announcement (1)</span></span></span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSurKwDixb5iK8f2PSzF60fLopXbaIF12g4ugg9MzdwefWkOyoi0P0cUL7cRj19yYOEvHDn1WSdDTrlUQ63KAIoR5fOaJva9p8f_Ovr0oy9xVuZG2XR3xU7pMjrCFeeeB0NZaXTOcJ1YY/s1600/AuthorSeriesGroffWebBannerBlogIcon2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="106" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSurKwDixb5iK8f2PSzF60fLopXbaIF12g4ugg9MzdwefWkOyoi0P0cUL7cRj19yYOEvHDn1WSdDTrlUQ63KAIoR5fOaJva9p8f_Ovr0oy9xVuZG2XR3xU7pMjrCFeeeB0NZaXTOcJ1YY/s400/AuthorSeriesGroffWebBannerBlogIcon2016.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner ad (left) and blog icon (right).</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3eve9ILHRmNp0OVnWQQld6HvXkNw1bKvBfBiQbI3fZqpmmS-yufZhagxjZzZuYY5WnHimhPsTfcL7synQ5JZRlgxCuzxATrAGQeQS9vN6kseCMv2-6_Go204WT5XszeCCHIncVJMM7gE/s1600/AuthorSeriesPSAGroff2016.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3eve9ILHRmNp0OVnWQQld6HvXkNw1bKvBfBiQbI3fZqpmmS-yufZhagxjZzZuYY5WnHimhPsTfcL7synQ5JZRlgxCuzxATrAGQeQS9vN6kseCMv2-6_Go204WT5XszeCCHIncVJMM7gE/s400/AuthorSeriesPSAGroff2016.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Television public broadcast announcement (PSA).</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-77121747691336552812015-12-03T16:19:00.000-05:002016-06-30T08:42:52.523-04:00Library Newsletter: THINK... Winter 2015-16 Issue<div dir="ltr" style="text-align: left;" trbidi="on">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVVYQSYNG705g9o6VnmoBU1LrZ2TKyx5OhjQRuH5qPqibWo-3XLDE1uhfrboeIs9dSQPdGdVk2JCjE69f445z3QSIbbfc3t75o-P-f57kPLp0SSzpiHY4fChCGX5WHpkAKKGf9B2bGZO4/s1600/THINKWinter2015-16Cover.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVVYQSYNG705g9o6VnmoBU1LrZ2TKyx5OhjQRuH5qPqibWo-3XLDE1uhfrboeIs9dSQPdGdVk2JCjE69f445z3QSIbbfc3t75o-P-f57kPLp0SSzpiHY4fChCGX5WHpkAKKGf9B2bGZO4/s320/THINKWinter2015-16Cover.jpg" width="247" /></a><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The library’s free, 12-page <span style="font-family: "arial" , "helvetica" , sans-serif;">winter </span>edition of <i>THINK</i>... newsletter arrived in December. The issue covers quarterly news and over 800 scheduled events from December through February. A printed edition of 2,800 copies was delivered not only to all twelve library branch locations but also to select non-library businesses to extend its reach further into the community. Online copies are also available on the library’s website at <b>www.aclib.us/news. </b><br /><br />Development of the newsletter begins with library staff entering their planned quarterly events into the library’s electronic calendar system during a 30-day period prior to beginning the editorial production process, which in turn takes an additional 30 days of production prior to delivery of the publication to the public. Printing services are outsourced to a local printer, taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.<br /><br />Events published in the newsletter are the same as seen on the library’s website calendar of events. Due to limited space in the newsletter, complete descriptive information about the events are not published, however, those details remain available on the online branch calendars.<br /><br />Project collaterals created in association with publication of <i>THINK</i>... include (+ quantities):<br /><br />12-page print edition (2800)<br />Library website digital edition (1)<br />Library website blog icon (1)<br />Television broadcast public service announcement advertisement (1)</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX64MNkov4CwX6LehET4SjkWCvMSUh003wvN4dw1eIs8h6PlbH540VDvt9K5tbGfX7Mv50lL7SChsmexQlVIWdlujOTrLpAfLXAUsyq7l0eTRQjBCYrQo6IAXx9aFNds9D_INLIHMS0Ms/s1600/THINKWinterPSA2015-16.jpg" imageanchor="1"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiX64MNkov4CwX6LehET4SjkWCvMSUh003wvN4dw1eIs8h6PlbH540VDvt9K5tbGfX7Mv50lL7SChsmexQlVIWdlujOTrLpAfLXAUsyq7l0eTRQjBCYrQo6IAXx9aFNds9D_INLIHMS0Ms/s400/THINKWinterPSA2015-16.jpg" width="400" /></a></span></span></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-64540021753435561942015-10-01T10:21:00.000-04:002016-03-09T14:06:55.079-05:00THINK... Autumn 2015 Library Newsletter Design<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb7MVAGnveFZ9pBMY4f8jWyF_vTzPb4cUpLCmT05R3TKzTxmGkNX6wzZQL-5kn0z0FEAbPv7J4aqafw8Ma0-UXqf3TGzHLpQKQWNr3ytFdEtJJVbM-dqp0-XD_fby01QIYioT32a5A2tw/s1600/THINKAutumnPSA2013.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb7MVAGnveFZ9pBMY4f8jWyF_vTzPb4cUpLCmT05R3TKzTxmGkNX6wzZQL-5kn0z0FEAbPv7J4aqafw8Ma0-UXqf3TGzHLpQKQWNr3ytFdEtJJVbM-dqp0-XD_fby01QIYioT32a5A2tw/s400/THINKAutumnPSA2013.jpg" width="400" /></a></div>
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<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><b><i><span class="Apple-style-span" style="color: #783f04;">Television Public Service Announcement<br />promotes the arrival of the library newsletter.</span></i></b></span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDAaFMp_WAELbbY-saPVBs6sNQBhl3PQGMX__4vrO36IbNI0IpyAilZIiVowllbzIvBChY4xKhxnRM5aw_cVwDsfb5dWmBDbao50SypKggiz9G0p1SOGlVRRh5EPFjdOoUH7AGyCChZvY/s1600/BlogIconTHINKAutumn2013.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDAaFMp_WAELbbY-saPVBs6sNQBhl3PQGMX__4vrO36IbNI0IpyAilZIiVowllbzIvBChY4xKhxnRM5aw_cVwDsfb5dWmBDbao50SypKggiz9G0p1SOGlVRRh5EPFjdOoUH7AGyCChZvY/s1600/BlogIconTHINKAutumn2013.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><b><i>A blog icon is used<br />on library website<br />as a hot link to find<br />the download page.</i></b></span></span></td></tr>
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The library's free Autumn newsletter issue of <i><b><span class="Apple-style-span" style="color: #783f04;">THINK...</span></b></i><span class="Apple-style-span" style="color: #7f6000;"> </span>arrived in October. The issue covers quarterly news and over 800 scheduled events from October through December. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">A printed edition of 2,750 copies is delivered not only to all twelve library branch locations but also to select non-library businesses to extend its reach further into the community. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Online copies are also available on the library's website at, <i><b><span class="Apple-style-span" style="color: #bf9000;"><a href="http://aclib.us/news">http://aclib.us/news</a>. </span></b></i></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">This issue's visual theme uses both public domain and local library event photography to depict patrons reaching out to make connections at the library by discovering and participation in any of the many library events and services</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">.</span></span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Development for the newsletter begins by having library staff enter their upcoming quarterly events into the library's electronic calendar system (called Evanced--presumably for "Electronic Advanced") during a 30 day period before it is collected prior to beginning the editorial production process which in turn begins an additional 30 days prior to delivery of the printed publication. Evanced entries </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">are the same listings seen by the public on the library's website calendar of events. They</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> include event name, time and date, branch location, age group specifications, and descriptive information about the event. </span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Once the comprehensive, district-wide Evanced listing gathered, an issue theme is developed based around a common association of events and feature article writing assignments are issued to appropriate staff for creation of written content. During the same time that content creation is taking place, t</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">he comprehensive event listing is also electronically copied and flowed into the newsletter layout for styling and fitting. D</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">esign development is also simultaneously underway to source for </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">photography</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> and illustrated images. Once story content is submitted by writers and edited, it is flowed into the articles pages for styling and fitting. A full-page design proof is submitted to all content editors to review and make comments on, then final revisions are made before sending to the printer. Printing takes an additional 5-10 days before receipt of the final product back to the design department for separating and onward shipping to the twelve district libraries and local businesses.</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIetbeTQiJQNbVlrVjj6Bx1HkMJNFKSN5Jvykkwv-BHAOA6srNFO_X8TadFItLf53TtqW3LjsyAa4Lg3og9D93y9-YR935-0k672XNSIbyPsWSzTcSvvih6w5mgjS3GmXf38QvogzkAOc/s1600/THINKAutumn2013CoverFullSize.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIetbeTQiJQNbVlrVjj6Bx1HkMJNFKSN5Jvykkwv-BHAOA6srNFO_X8TadFItLf53TtqW3LjsyAa4Lg3og9D93y9-YR935-0k672XNSIbyPsWSzTcSvvih6w5mgjS3GmXf38QvogzkAOc/s400/THINKAutumn2013CoverFullSize.jpg" width="308" /></a></td></tr>
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</span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif; font-size: 13px;"></span><br />
<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif; font-size: 13px;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><b><i>Newsletter cover appears on library website news page </i></b></span></span></span></div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif; font-size: 13px;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><b><i>as a hot link to download a digital version of the </i></b></span></span></span></div>
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<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;">
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;"><b><i>print document.</i></b></span></span></div>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-25134141587916053722015-09-28T09:25:00.000-04:002016-03-08T09:59:35.532-05:00Marketing a Successful Single Annual Library Teen Art Show into TWO Annual Art Shows<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpBCJ90asEsnqyOPBxMf4yWY8N7SYW9nGFEmtRL6Mkk_hmJVN9QIZiz5YKDyY8Za-M8R2bZrxLfs3FhE0um0fugS97VF9DZwkt2xEl_yIByFgfjq-N2jKnXx0fM7yyls7HQtzBOPvZ-mg/s1600/WebslideTeenArtShowOCT2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpBCJ90asEsnqyOPBxMf4yWY8N7SYW9nGFEmtRL6Mkk_hmJVN9QIZiz5YKDyY8Za-M8R2bZrxLfs3FhE0um0fugS97VF9DZwkt2xEl_yIByFgfjq-N2jKnXx0fM7yyls7HQtzBOPvZ-mg/s400/WebslideTeenArtShowOCT2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner ad.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRZMlLQCcLatWPU3gdlX6htlRJsj0u1guqIvcBnplu2PQoRIH08LTFEI8z-qpRM_veo16L9WQjf4p-kqqhIcqRj0xnWFjzHIJK92Bm1RYm6dcYWJqwLfwcZRjEjmMMo-5VZs8zq3qN2aE/s1600/TeenArtShowOCT2015CollateralsGrp1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="288" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRZMlLQCcLatWPU3gdlX6htlRJsj0u1guqIvcBnplu2PQoRIH08LTFEI8z-qpRM_veo16L9WQjf4p-kqqhIcqRj0xnWFjzHIJK92Bm1RYm6dcYWJqwLfwcZRjEjmMMo-5VZs8zq3qN2aE/s320/TeenArtShowOCT2015CollateralsGrp1.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Top L-R: PSA & certificate. Bottom L-R: Lanyard labels & medals</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Youth Services staff at </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Headquarters Library of t</span></span>he Alachua County Library District held an annual Teen Art Show for the past 10 years. It had become so successful that </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">staying on top of </span></span>all the organizing—and </span></span>finding floor space for the attending crowd and all the entries—</span></span>had become a challenge. So for its 11th year, they decided to divide the art show into <b><i>two </i></b>separate art shows, one in the autumn for youth aged 12-15, then another one in the spring for youth aged
16-19. Of course, this meant that the event couldn't be referred to the 11th Annual Teen Art Show. Instead, the events would be called "Teen Art Show (for ages 12-15)" and </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">"Teen Art Show (for ages </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">16-19</span></span>)." Thus began a new era of annual Teen Art Shows for the Headquarters Library.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">For promoting this new direction, I decided to leverage the design sensibility already in place from previous Teen Art Shows. This would help aid in the transition from one </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">established </span></span>event to two similarly related events. Design work would continue to use winning artwork from the previous year's show featured as the base art of the new publicity materials. The winning artwork would be featured in its entirety on </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">each marketing collateral item</span></span>, and also serve as a border treatment surrounding the various designs. Moving forward, a different display typeface font would be used, and the winning artwork would be shown as an image on an artist's easel to further impart the idea of it being </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">physically </span></span>on display. The only changes between the two different age group collaterals would be the use of the previous year's winning artwork and reference to the different age groups.</span></span><br />
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<b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Below are the different collaterals created (+ print quantities): </span></span></b><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter page handbills (600)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch sign (25)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch vote for favorite sign (3)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">23x34 inch poster (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast media public service announcement ad (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner ad (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Microsoft Publisher judge lanyard label template (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Microsoft Publisher </span></span>artwork label </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">template </span></span> (1) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">
Winning artwork medal labels (12) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Winning participant certificates (12) </span></span><br />
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</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Entrant categories for this art show were: 1st, 2nd and 3rd Place with
four (4) Honorable Mentions, plus five (5) overall prizes for: Best in
Show, Logo Winner, Best Photography, Best Sculpture or 3D artwork, and Crowd Favorite.</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5N5s6gN_djDxC2opvtoNPe6Nm_csxyslVFCwSRSlUd2PUMcyVexaIgUAcJCYHDZmRiep6Gut7tDrcrKFJoWHtDJRgOglZwXg2McJKUx2jc9kcPw3e7qO2voXzdzgckeiNkv3_I4We37Y/s1600/TeenArtShowOCT2015SignGrp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="163" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5N5s6gN_djDxC2opvtoNPe6Nm_csxyslVFCwSRSlUd2PUMcyVexaIgUAcJCYHDZmRiep6Gut7tDrcrKFJoWHtDJRgOglZwXg2McJKUx2jc9kcPw3e7qO2voXzdzgckeiNkv3_I4We37Y/s400/TeenArtShowOCT2015SignGrp.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">L-R: Quarter page handbill, 8x11 / 21x28 inch sign, and 8x11 inch vote sign.</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-50978541765771022262015-09-17T12:12:00.002-04:002016-03-08T09:59:57.292-05:00Library Marketing Designs Promote Author Ilyasah Shabazz Event<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDMcxLUmVDWd9dnhPiXfvoQeNvEnhefVeg0taJmlfIjFwL8Tg3_6aHA7x12xJnuODjg9wLCTKvft4nSAaIzQGuTaPzbav2S5n7TeQ74_Y-t29TdkZljSH228Sri1g0BaRHuzWur5kuPOY/s1600/AuthorIlyasahShabazz45x45Poster.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhDMcxLUmVDWd9dnhPiXfvoQeNvEnhefVeg0taJmlfIjFwL8Tg3_6aHA7x12xJnuODjg9wLCTKvft4nSAaIzQGuTaPzbav2S5n7TeQ74_Y-t29TdkZljSH228Sri1g0BaRHuzWur5kuPOY/s400/AuthorIlyasahShabazz45x45Poster.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><b>45x45 inch display poster.</b></span></span></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Author<b> Ilyasah Shabazz </b>will visit the Alachua County Library District to sign books and talk about her work as a community organizer, activist, motivational speaker, and author of the critically acclaimed <i><b>Growing Up X.</b></i> She is also the daughter of Malcolm X and Betty Shabazz. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />She is co-editor with Herb Boyd of <i><b>The Diary of Malcolm X,</b></i> worked with illustrator AG Ford on <i><b>The Boy Who Grew Up to Become Malcolm X</b></i> and with Kekla Magoon, on the <i><b>Novel X. </b></i></span></span><br />
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<b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing collaterals designed to promote this event include (+quantities): </span></span></b><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch display poster (1) </span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">display </span></span>poster mounted on foam core board (4)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x11 inch sign (45)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span>Quarter page handbill (300)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3.25x4.25in newspaper print </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span></span>(1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast television public service announcement </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span></span>(1)</span></span> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner advertisement (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Social media banner </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span></span>(1)</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfMZ0WloDnDtX3P-3a1gyqahLBSxiuVXwzz3yZQjMFGVKoSJRDrgGGO-_wz09diaV2NePJhGvPMmULdJQpXkZLVILLxXbyA5_xtYFxr6ayTQx-K2R7JZd9dL8rBCsBjnxydDxjhVPXs7s/s1600/AuthorIlyasahShabazzGrp1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="201" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfMZ0WloDnDtX3P-3a1gyqahLBSxiuVXwzz3yZQjMFGVKoSJRDrgGGO-_wz09diaV2NePJhGvPMmULdJQpXkZLVILLxXbyA5_xtYFxr6ayTQx-K2R7JZd9dL8rBCsBjnxydDxjhVPXs7s/s400/AuthorIlyasahShabazzGrp1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Newsletter, sign and poster, handbill, and newspaper print advertisement.</b></span></span></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKivJXYd5Lm3v6sfY5emyvRRhcTIE4lsCRST1EWdD9gS5Gy_1VdeyEzlqx2tvj_TKUDrSDoQYQS6VjjM7wwaHa8Fs5OdQD0HyDgy37yLmw4ql7ODJVxyOx9D2ua4RmP6QPhxPaMksyA-Q/s1600/WebslideAuthorIlyasahShabazz.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKivJXYd5Lm3v6sfY5emyvRRhcTIE4lsCRST1EWdD9gS5Gy_1VdeyEzlqx2tvj_TKUDrSDoQYQS6VjjM7wwaHa8Fs5OdQD0HyDgy37yLmw4ql7ODJVxyOx9D2ua4RmP6QPhxPaMksyA-Q/s320/WebslideAuthorIlyasahShabazz.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner advertisement.</span></span></b></td></tr>
</tbody></table>
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<div class="separator" style="clear: both; text-align: center;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE-kd5oG2WTGc0bItinIrDapbb8V9lFATyAxK8kz-OauDDLfwzKjGO-r3tJqFm9gQLOuFiqK53JgJOXfqBNA3_lfnlQsio3XAvyIY11qL-UslyRmuy4JbW3OFzbZaWG7nYHPKsIbN07eY/s1600/AuthorIlysahShabazzPSA.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE-kd5oG2WTGc0bItinIrDapbb8V9lFATyAxK8kz-OauDDLfwzKjGO-r3tJqFm9gQLOuFiqK53JgJOXfqBNA3_lfnlQsio3XAvyIY11qL-UslyRmuy4JbW3OFzbZaWG7nYHPKsIbN07eY/s320/AuthorIlysahShabazzPSA.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast television PSA </span></span><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement</span></span>.</span></span></b></td></tr>
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<div class="separator" style="clear: both; text-align: center;">
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-63601426550121931312015-09-09T08:39:00.000-04:002016-03-08T10:00:13.492-05:00Library Marketing Designs Promote Author Greg Neri Event<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span></span><br />
<div class="separator" style="clear: both; text-align: center;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhds7d9yqh4Tjf06-e7cF0las8yMqPe5KvgF0aFjB4tUEj2t_q4c_XTwA-cmnfQf_wCUl5MWXcEj6JT_rcdGQVwHDZLjhvu-o8jkEo2AVlKE4pE6qjl8qeIjwFd3AhdWcqmsevOuTum44E/s1600/WebslideAuthorGregNeri.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="148" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhds7d9yqh4Tjf06-e7cF0las8yMqPe5KvgF0aFjB4tUEj2t_q4c_XTwA-cmnfQf_wCUl5MWXcEj6JT_rcdGQVwHDZLjhvu-o8jkEo2AVlKE4pE6qjl8qeIjwFd3AhdWcqmsevOuTum44E/s400/WebslideAuthorGregNeri.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner advertisement.</span></span></b></td></tr>
</tbody></table>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxi8AygMrTBX-awuj81wh-G4emuXrsZ7EWdf_kO0Tmm030wAG1hEA8eeSN9S94N9kY59oRxoD84KUAgZd4oU5PmSTY4vBX7waL_JgXWKKARMthZsYzOCaD1Xx-yu3XVsIS_hRI-OgytQ/s1600/AuthorGregNeriGrp1.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmxi8AygMrTBX-awuj81wh-G4emuXrsZ7EWdf_kO0Tmm030wAG1hEA8eeSN9S94N9kY59oRxoD84KUAgZd4oU5PmSTY4vBX7waL_JgXWKKARMthZsYzOCaD1Xx-yu3XVsIS_hRI-OgytQ/s320/AuthorGregNeriGrp1.jpg" width="248" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">Newsletter pages and internal publicity.</span></b></span></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Author <b>Greg Neri</b> will visit the Alachua County Library District on September 16 </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">to talk about his work</span></span>. He has written several children and young adult books, including <i><b>Ghetto Cowboy, The Knockout Games, Chess Rumble, </b></i></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><i><b>Yummy </b></i>and <i><b>True & Nelle.</b> </i>Neri’s work has tackled difficult situations kids and teens can find themselves in, such as peer pressure and bullying, and how they can find positive ways to move past those issues. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Neri provided the library with an illustrated image of himself that had previous been used for a "READ" poster elsewhere. </span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In order for the image to </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">work within my variety of different design layouts, I silhouetted his body out from the background. I also took a detail portion of the background to enlarge then ghost it back in varying percentages—</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">depending on what size of text would need to be read over top of it—</span></span>for use as larger backgrounds on different collateral pieces. </span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZBh8uImbVw3vshEKQc0jMZDBW0rPKfBTXtwNpJ97tiWP1FwzAfKS2krBj5uF2Ouxr4xmdoncT1OxptCzpPN4c2L06d5AavGNhQH_UF80wvM-LMoX3zYBpc8IvOzkWkbfVPw_fthYoIm8/s1600/AuthorGregNeriPSAAd.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZBh8uImbVw3vshEKQc0jMZDBW0rPKfBTXtwNpJ97tiWP1FwzAfKS2krBj5uF2Ouxr4xmdoncT1OxptCzpPN4c2L06d5AavGNhQH_UF80wvM-LMoX3zYBpc8IvOzkWkbfVPw_fthYoIm8/s320/AuthorGregNeriPSAAd.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Broadcast television PSA.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Collaterals created for this event include (+ quantities): </b></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter page handbill (250)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x11 inch sign (35)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">21x28 inch poster (4)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3.25x4 inch newspaper advertisement (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">School publication print </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span>(1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Magazine print </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span>(1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Website banner </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span>(1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Newsletter cover and interior page </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(1 page each) </span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span>Broadcast television public service announcement </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span>(1)</span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7kyzBlEveTLKGcIKUGtRwjisp1XF_kI-VVccCX2TTfdouGV29emcbjbb6ZBtYqitnZfWnh17Z-ltl1PMLuO0CoOoBDpA6DFcP0HNqJr-r-t8fcQyQstLokWgrbzobs7HSWtm4SuoMR4Y/s1600/AuthorGregNeriAdGrp1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7kyzBlEveTLKGcIKUGtRwjisp1XF_kI-VVccCX2TTfdouGV29emcbjbb6ZBtYqitnZfWnh17Z-ltl1PMLuO0CoOoBDpA6DFcP0HNqJr-r-t8fcQyQstLokWgrbzobs7HSWtm4SuoMR4Y/s400/AuthorGregNeriAdGrp1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Three external publicity collateral advertisements.</span></span></b></td></tr>
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</div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-17665462615730565592015-09-01T08:29:00.001-04:002016-03-08T11:11:34.926-05:00THINK... Library Newsletter, Autumn 2015 Issue<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzZt38xmmNs0Na2nfm8AcpVzYu11-myNwI8p3CImD1pxY5hH3CcUHh1VrxvUPRMaLwN74EcZh_GfA2HMZ26sbgCxkfpaKHegxBCk5fQsYNwM89563msm3sgrxUwZjDSqAlqXjDAmE3wlo/s1600/THINKAutumnCoverLg2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzZt38xmmNs0Na2nfm8AcpVzYu11-myNwI8p3CImD1pxY5hH3CcUHh1VrxvUPRMaLwN74EcZh_GfA2HMZ26sbgCxkfpaKHegxBCk5fQsYNwM89563msm3sgrxUwZjDSqAlqXjDAmE3wlo/s320/THINKAutumnCoverLg2015.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;">Newsletter cover features visiting authors.</span></b></span></td></tr>
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<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The library's free, 12-page autumn edition of <span style="background-color: white;"><span class="Apple-style-span" style="color: #7f6000;"></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: #351c75;"><span style="background-color: white;"><span style="color: #cc0000;"><i><b><span class="Apple-style-span"><span style="color: black;">THINK...</span></span></b></i></span><span class="Apple-style-span" style="color: #7f6000;"> </span></span></span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">newsletter </span></span>arrived in September. The issue covers quarterly news and over 800 scheduled events from September through November. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">A
printed edition of 2,750 copies is delivered not only to all twelve
library branch locations but also to select non-library businesses to
extend its reach further into the community. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Online copies are also available on the library's website at, <span style="color: #cc0000;"><i><b><span class="Apple-style-span"><a href="http://aclib.us/news">http://aclib.us/news</a>. </span></b></i></span></span><span style="color: #cc0000;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span><br />
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Development
of
the newsletter begins with library staff entering their planned
quarterly events into the library's electronic calendar system during a
30-day period
prior to beginning the editorial production
process, which in turn takes an additional 30 days of production prior
to delivery of
the publication to the public. </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Printing services are outsourced to a local printer, </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">taking
five to seven days before receipt of the printed product back to the
design department for separating and shipping different quantities to
the 12 district libraries and local businesses.</span><br />
<div style="text-align: right;">
</div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUMDdlkahJNkAN42h_GCVAiZZzyXaLS55NOGY-u1sm0SPeRLjO0o8P_nL6_J3AgMykjiwp92ctofD6V7ZsNa3TkLvc5jDhyVhBJX8IDDlRdfwx0YBjkibqhSSHkRM6A37Q9oYEkwdP20I/s1600/BlogIconTHINKAutumn2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUMDdlkahJNkAN42h_GCVAiZZzyXaLS55NOGY-u1sm0SPeRLjO0o8P_nL6_J3AgMykjiwp92ctofD6V7ZsNa3TkLvc5jDhyVhBJX8IDDlRdfwx0YBjkibqhSSHkRM6A37Q9oYEkwdP20I/s200/BlogIconTHINKAutumn2015.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;">Library website blog icon.</span></b></span></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Events published in the newsletter </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">are the same as seen on the library's website calendar of events. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Due
to limited space in the newsletter, complete descriptive information
about the events are not published, however, those details remain
available on the online branch calendars.</span><br />
<br />
<b><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Project collaterals created in association with publication of <i>THINK</i>... include (+ quantities):</span></b><br />
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">12-page print edition (2750)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Library website digital </span>edition (1)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon (1)</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Television broadcast public service announcement advertisement (1) </span><br />
<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFhPN3H7okJtlJqPneMwGB2r27LeIjTQg1n8gEHTqFxBbGiTTgTVJUf_AMRiFdCUk25pOAexH6mGih5srZhvoDsUovhZumK8oqwPEQWzxKkbxBP7Zop_CSpAnQslmozrEZ-WJH3xEpIlM/s1600/THINKAutumnPSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFhPN3H7okJtlJqPneMwGB2r27LeIjTQg1n8gEHTqFxBbGiTTgTVJUf_AMRiFdCUk25pOAexH6mGih5srZhvoDsUovhZumK8oqwPEQWzxKkbxBP7Zop_CSpAnQslmozrEZ-WJH3xEpIlM/s400/THINKAutumnPSA2015.jpg" width="400" /></a></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-24427115692927513292015-06-25T09:00:00.000-04:002016-03-08T10:02:31.239-05:00SIX Winning Library Marketing Designs at the 2015 American Library Association / LLAMA PR Xchange Awards Competition<div dir="ltr" style="text-align: left;" trbidi="on">
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<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">I was pleased to receive news that <b>SIX </b>of my marketing design projects for the Alachua County Library District <b>won national PR Xchange Awards</b> at the 2015 American Library Association annual conference held in San Francisco, June 25-30. Announcement
of
these awards brought my receipt of
national PR Xchange awards from the ALA to a total of nine awards in three
years. From what I gather, it is also the very first time <i>any library </i>has ever received six—the most ever—PR Xchange awards in a single year.</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The annual PR Xchange Awards recognizes the
very best public relations materials produced by libraries in the past
year. Entries are evaluated based on content, originality, and
design by a team of experts in public relations, graphic design,
communications, and marketing who select winner(s) in each
category. The PR Xchange Awards are sponsored by the Library Leadership Administration and Management Association's Public Relations and Marketing Section of the American Library Association and are overseen by the PR Xchange Committee. More information about the PR Xchange can be read here: <a href="http://www.ala.org/llama/awards/prxchange_bestofshow">http://www.ala.org/llama/awards/prxchange_bestofshow</a> .</span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">In May, a
panel of 7 judges oversaw selection of print entries and 5 other judges oversaw selection of digital media entries. In all, 374
entries were submitted from libraries across the country, of which 120 were digital media projects. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Although I wasn't in attendance at the conference, a slide show of winning entries was presented to attendees, as were certificates of recognition to winning entrants during the
PR Xchange event sessions Sunday, June 28, from 11:00am-1:30pm.
The PR Xchange sessions also enabled libraries to both display and share samples of winning and other marketing projects with conference attendees. </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Designed communications don't happen in a vacuum all by themselves. They require the input and collaboration of others who provide both the content of projects as well as their potential aesthetic preferences as a framework from within which the designer must seek solutions in order to fulfill the requirements of the project. So for those who were involved with each of these recognized projects, I share these kudos with you too.</span></span><br />
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<![endif]--> <span style="color: #cc0000;">2015 PR Xchange Awards I received were for the following projects </span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span"><span style="color: #cc0000;">(each were in the $15,000,000+ annual library budget category):</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
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<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="List Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
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<![endif]--><span style="color: #cc0000;">1): </span><i>THINK...</i>
Spring 2014 Online Newsletter & Program Guide, <i>Calendars of Events /
Newsletters category. </i></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( you can read my blog post about it here: <a href="http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html">http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html</a> )</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">2):</span> Kids
Summer Reading Game Brochure, <i>Reading Programs: Children
and Family category. </i></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( you can read my blog post about it here: <a href="http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html">http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html</a> )</span></span></span></span><br />
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<![endif]--><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">3):</span> Teen
Summer Reading Bookmark, <i>Reading Programs: Teen and Young Adult category.</i></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( you can read my blog post about it here: <a href="http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html">http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html</a> )</span></span></span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">4):</span> Adult
Summer Reading Brochure, <i>Reading Programs: Adult category. </i></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( you can read my blog post about it here: </span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html">http://librarygraphicdesign.blogspot.com/2014/04/integrated-marketing-designs-for-kids.html</a> )</span></span></span></span><br />
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Name="List Bullet"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Bullet 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Number 5"/>
<w:LsdException Locked="false" Priority="10" QFormat="true" Name="Title"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Closing"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Signature"/>
<w:LsdException Locked="false" Priority="1" SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="List Continue 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Message Header"/>
<w:LsdException Locked="false" Priority="11" QFormat="true" Name="Subtitle"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Salutation"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Date"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text First Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Note Heading"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Body Text Indent 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Block Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Hyperlink"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="FollowedHyperlink"/>
<w:LsdException Locked="false" Priority="22" QFormat="true" Name="Strong"/>
<w:LsdException Locked="false" Priority="20" QFormat="true" Name="Emphasis"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Document Map"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Plain Text"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="E-mail Signature"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Top of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Bottom of Form"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal (Web)"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Acronym"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Address"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Cite"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Code"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Definition"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Keyboard"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Preformatted"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Sample"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Typewriter"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="HTML Variable"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Normal Table"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="annotation subject"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="No List"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Outline List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Simple 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Classic 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Colorful 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Columns 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Grid 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 4"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 5"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 6"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 7"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table List 8"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table 3D effects 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Contemporary"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Elegant"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Professional"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Subtle 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 1"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 2"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Web 3"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table Grid"/>
<w:LsdException Locked="false" SemiHidden="true" UnhideWhenUsed="true"
Name="Table Theme"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Placeholder Text"/>
<w:LsdException Locked="false" Priority="1" QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading"/>
<w:LsdException Locked="false" Priority="61" Name="Light List"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 1"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 1"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 1"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 1"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 1"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 1"/>
<w:LsdException Locked="false" SemiHidden="true" Name="Revision"/>
<w:LsdException Locked="false" Priority="34" QFormat="true"
Name="List Paragraph"/>
<w:LsdException Locked="false" Priority="29" QFormat="true" Name="Quote"/>
<w:LsdException Locked="false" Priority="30" QFormat="true"
Name="Intense Quote"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 1"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 1"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 1"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 1"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 1"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 1"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 1"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 1"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 2"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 2"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 2"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 2"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 2"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 2"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 2"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 2"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 2"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 2"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 2"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 2"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 2"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 2"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 3"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 3"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 3"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 3"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 3"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 3"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 3"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 3"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 3"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 3"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 3"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 3"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 3"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 3"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 4"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 4"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 4"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 4"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 4"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 4"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 4"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 4"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 4"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 4"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 4"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 4"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 4"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 4"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 5"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 5"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 5"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 5"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 5"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 5"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 5"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 5"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 5"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 5"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 5"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 5"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 5"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 5"/>
<w:LsdException Locked="false" Priority="60" Name="Light Shading Accent 6"/>
<w:LsdException Locked="false" Priority="61" Name="Light List Accent 6"/>
<w:LsdException Locked="false" Priority="62" Name="Light Grid Accent 6"/>
<w:LsdException Locked="false" Priority="63" Name="Medium Shading 1 Accent 6"/>
<w:LsdException Locked="false" Priority="64" Name="Medium Shading 2 Accent 6"/>
<w:LsdException Locked="false" Priority="65" Name="Medium List 1 Accent 6"/>
<w:LsdException Locked="false" Priority="66" Name="Medium List 2 Accent 6"/>
<w:LsdException Locked="false" Priority="67" Name="Medium Grid 1 Accent 6"/>
<w:LsdException Locked="false" Priority="68" Name="Medium Grid 2 Accent 6"/>
<w:LsdException Locked="false" Priority="69" Name="Medium Grid 3 Accent 6"/>
<w:LsdException Locked="false" Priority="70" Name="Dark List Accent 6"/>
<w:LsdException Locked="false" Priority="71" Name="Colorful Shading Accent 6"/>
<w:LsdException Locked="false" Priority="72" Name="Colorful List Accent 6"/>
<w:LsdException Locked="false" Priority="73" Name="Colorful Grid Accent 6"/>
<w:LsdException Locked="false" Priority="19" QFormat="true"
Name="Subtle Emphasis"/>
<w:LsdException Locked="false" Priority="21" QFormat="true"
Name="Intense Emphasis"/>
<w:LsdException Locked="false" Priority="31" QFormat="true"
Name="Subtle Reference"/>
<w:LsdException Locked="false" Priority="32" QFormat="true"
Name="Intense Reference"/>
<w:LsdException Locked="false" Priority="33" QFormat="true" Name="Book Title"/>
<w:LsdException Locked="false" Priority="37" SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
<w:LsdException Locked="false" Priority="39" SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain Table 1"/>
<w:LsdException Locked="false" Priority="42" Name="Plain Table 2"/>
<w:LsdException Locked="false" Priority="43" Name="Plain Table 3"/>
<w:LsdException Locked="false" Priority="44" Name="Plain Table 4"/>
<w:LsdException Locked="false" Priority="45" Name="Plain Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid Table Light"/>
<w:LsdException Locked="false" Priority="46" Name="Grid Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="Grid Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="Grid Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 1"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 1"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 1"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 1"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 1"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 2"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 2"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 2"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 2"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 2"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 2"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 3"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 3"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 3"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 3"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 3"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 3"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 4"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 4"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 4"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 4"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 4"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 4"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 5"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 5"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 5"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 5"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 5"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 5"/>
<w:LsdException Locked="false" Priority="46"
Name="Grid Table 1 Light Accent 6"/>
<w:LsdException Locked="false" Priority="47" Name="Grid Table 2 Accent 6"/>
<w:LsdException Locked="false" Priority="48" Name="Grid Table 3 Accent 6"/>
<w:LsdException Locked="false" Priority="49" Name="Grid Table 4 Accent 6"/>
<w:LsdException Locked="false" Priority="50" Name="Grid Table 5 Dark Accent 6"/>
<w:LsdException Locked="false" Priority="51"
Name="Grid Table 6 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="52"
Name="Grid Table 7 Colorful Accent 6"/>
<w:LsdException Locked="false" Priority="46" Name="List Table 1 Light"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2"/>
<w:LsdException Locked="false" Priority="48" Name="List Table 3"/>
<w:LsdException Locked="false" Priority="49" Name="List Table 4"/>
<w:LsdException Locked="false" Priority="50" Name="List Table 5 Dark"/>
<w:LsdException Locked="false" Priority="51" Name="List Table 6 Colorful"/>
<w:LsdException Locked="false" Priority="52" Name="List Table 7 Colorful"/>
<w:LsdException Locked="false" Priority="46"
Name="List Table 1 Light Accent 1"/>
<w:LsdException Locked="false" Priority="47" Name="List Table 2 Accent 1"/>
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<![endif]--><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">5):</span> Volunteer
Luncheon Event Program Booklet, <i>Special Programs, Exhibits and Events category. </i>( you can read my blog post about it here: <a href="http://librarygraphicdesign.blogspot.com/2014/05/design-collaterals-for-2014-library.html">http://librarygraphicdesign.blogspot.com/2014/05/design-collaterals-for-2014-library.html</a> ) </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #cc0000;">6):</span> Youth
Services Directional and Collection Signage System Redesign, <i>Services and
Resources Available / Patron Orientation Materials / Policy Materials category. </i></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">(you can read my blog post about it here: <a href="http://librarygraphicdesign.blogspot.com/2014/04/new-signage-design-for-library.html">http://librarygraphicdesign.blogspot.com/2014/04/new-signage-design-for-library.html</a> )</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Images of winning entries from the 2015 PR Xchange Awards are posted online at:</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.flickr.com/photos/prxchange-awards/21066240645/in/album-72157652883684574/">www.flickr.com/photos/prxchange-awards/21066240645/in/album-72157652883684574/</a> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">and at: </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.slideshare.net/markaaronpolger/2015-pr-xchange-award-winners">www.slideshare.net/markaaronpolger/2015-pr-xchange-award-winners</a> </span></span><br />
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You can also view images of winning entries from the 2014 awards at: <a href="https://www.flickr.com/photos/97060948@N06/">https://www.flickr.com/photos/97060948@N06/</a> (of which I had two winning entries) and winning entries from the 2013 awards, located at: <a href="https://www.flickr.com/photos/97060948@N06/sets/">https://www.flickr.com/photos/97060948@N06/sets/</a> (of which I had one winning entry). </span></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2nyD1iIkfxqTCK1hsvQL-0X_ypjQHQgQorlWbcYdBAmAmDXzVmh8gI2rqsal5mNQ2oDCOhsuNH7USHJtx4PQI_J8yTBGdKNdqikTXsjSmVsLFnCouhGcNlmiczoxNbU6ff8Gz9jQp8UE/s1600/ALABestOfShowAwardedEntries20152.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2nyD1iIkfxqTCK1hsvQL-0X_ypjQHQgQorlWbcYdBAmAmDXzVmh8gI2rqsal5mNQ2oDCOhsuNH7USHJtx4PQI_J8yTBGdKNdqikTXsjSmVsLFnCouhGcNlmiczoxNbU6ff8Gz9jQp8UE/s320/ALABestOfShowAwardedEntries20152.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small;"><b><i>THINK</i>... quarterly newsletter & programming guide</b></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisSTUTJPcWtTkrFINEvDn_qnFUVRh5K5bGVIdjEuLipOp8ZjLOcxw2ISMwru6feLWKUM2rteDnQBae9jp4TFLzkOjjMU0BToAnScZJOf9CyAiGz6ZeJMpoF8M6CuqsBaKTHiAdBd3sN9s/s1600/ALABestOfShowAwardedEntries20153.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisSTUTJPcWtTkrFINEvDn_qnFUVRh5K5bGVIdjEuLipOp8ZjLOcxw2ISMwru6feLWKUM2rteDnQBae9jp4TFLzkOjjMU0BToAnScZJOf9CyAiGz6ZeJMpoF8M6CuqsBaKTHiAdBd3sN9s/s320/ALABestOfShowAwardedEntries20153.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;">Kids Summer Reading Game Brochure</span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIfG76yBCzueGZUjb5tuOuF6or6V_-Av9u04wWpDQDIrCrybkt7SGhjJXh88JilmqhPOYI4iSOH8tQhRqVHZXW3NYSr6HdQh_M8MII_WHCgzKNpK4UFjRnvM2hLC9NwaNJajtVPEShbE0/s1600/ALABestOfShowAwardedEntries20155.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIfG76yBCzueGZUjb5tuOuF6or6V_-Av9u04wWpDQDIrCrybkt7SGhjJXh88JilmqhPOYI4iSOH8tQhRqVHZXW3NYSr6HdQh_M8MII_WHCgzKNpK4UFjRnvM2hLC9NwaNJajtVPEShbE0/s320/ALABestOfShowAwardedEntries20155.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;">Teen Summer Reading Bookmark</span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggXCvnkL_hib7S4yx_eV_ef9hXeCLhJmY3oQUoY892erNN1Xsec31PxdjpNZ1snSChLRqhjriPkKK79Ano8u4spjKQt5SWlCvy7EMhhi3DfRwB6bx8C-WAc_RbZBh61DV6TMQgBk_NOWc/s1600/ALABestOfShowAwardedEntries20154.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggXCvnkL_hib7S4yx_eV_ef9hXeCLhJmY3oQUoY892erNN1Xsec31PxdjpNZ1snSChLRqhjriPkKK79Ano8u4spjKQt5SWlCvy7EMhhi3DfRwB6bx8C-WAc_RbZBh61DV6TMQgBk_NOWc/s320/ALABestOfShowAwardedEntries20154.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;">Adult Summer Reading Brochure</span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7xKj0PsFYurOlqqMrCdTumvwcnhZ6kMaydGQcOmKiITLuVIR0OF-3DFhoHJkoK98uogaa03WraHxAUPcGzdaKFQmCCOSGzrnKnD2OtEY9gEjT9xLnpVeHJPF8gMiR9rQfwIfPVahAQG0/s1600/ALABestOfShowAwardedEntries2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7xKj0PsFYurOlqqMrCdTumvwcnhZ6kMaydGQcOmKiITLuVIR0OF-3DFhoHJkoK98uogaa03WraHxAUPcGzdaKFQmCCOSGzrnKnD2OtEY9gEjT9xLnpVeHJPF8gMiR9rQfwIfPVahAQG0/s320/ALABestOfShowAwardedEntries2015.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;">Volunteer Luncheon Event Program Booklet</span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI5iHvlv4as1UK7mhRlAn47GzaWwtTJmvr4DlU8NYPXmr38ULdVfpjtJW70lDmfP22-HgQYCb1z1QAnJg3mHnxFWFHcq-48m1eTCmZFapVQy2ylWeUa4_UD71rT-c5Orfk54XYNQxPf0/s1600/ALABestOfShowAwardedEntries20156.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZI5iHvlv4as1UK7mhRlAn47GzaWwtTJmvr4DlU8NYPXmr38ULdVfpjtJW70lDmfP22-HgQYCb1z1QAnJg3mHnxFWFHcq-48m1eTCmZFapVQy2ylWeUa4_UD71rT-c5Orfk54XYNQxPf0/s320/ALABestOfShowAwardedEntries20156.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-size: xx-small;">Youth Services Directional and Collection Signage System Redesign</span></span></td></tr>
</tbody></table>
<br /></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com4tag:blogger.com,1999:blog-6204398220150460829.post-76315202654157034422015-06-01T08:33:00.000-04:002016-03-08T10:03:16.098-05:00Library Newsletter, THINK... Summer 2015 Issue Covers Summer Reading Events<div dir="ltr" style="text-align: left;" trbidi="on">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjljI2iQwTytimq3IKoRFzuhgA95ywGnfcuhjEk6qtVmOsXTzTLYflXLrjyP6vGCpCjDl9UTVad9dmKC4XPjK1MHDZUPLgyDm_Lbcgv3cjzf6JvA-Y6SxVVwZUt2ug361Jy0VW5oyRm-2w/s1600/THINKSummer2015Cover.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjljI2iQwTytimq3IKoRFzuhgA95ywGnfcuhjEk6qtVmOsXTzTLYflXLrjyP6vGCpCjDl9UTVad9dmKC4XPjK1MHDZUPLgyDm_Lbcgv3cjzf6JvA-Y6SxVVwZUt2ug361Jy0VW5oyRm-2w/s400/THINKSummer2015Cover.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Cover of the Summer issue of<i> THINK....</i></span></span></b></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Alachua County Library District’s free, 12-page winter edition of <i><b>THINK...</b></i>
newsletter arrived in June. The issue covers quarterly news and over
800 scheduled events from June through August. A printed edition of 2,750
copies is delivered not only to all twelve library branch locations but
also to select non-library businesses to extend its reach further into
the community. Online copies are also available on the library’s website
at <b><a href="http://www.aclib.us/news">www.aclib.us/news</a> .</b></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b> </b> </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Development
of the newsletter begins with library staff entering their planned
quarterly events into the library’s electronic calendar system during a
30-day period prior to beginning the editorial production process, which
in turn takes an additional 30 days of production prior to delivery of
the publication to the public. Printing services are outsourced to a
local printer, taking five to seven days before receipt of the printed
product back to the design department for separating and shipping
different quantities to the 12 district libraries and local businesses.</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br />
<br />
<div style="text-align: right;">
</div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK_SHXzp3FcpgquGlV7cLM1-hg4hOkQAAd-TFEzHNana7V9zEsrTps3MAzKtfe68FZKrWaFYZlG8Y_NxykF1xrx485y4PY_KyhZiOFYseomJkMMNjUdXI0q8-MNEFZENiRq2dggiXeIpo/s1600/BlogIconTHINKSummer2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiK_SHXzp3FcpgquGlV7cLM1-hg4hOkQAAd-TFEzHNana7V9zEsrTps3MAzKtfe68FZKrWaFYZlG8Y_NxykF1xrx485y4PY_KyhZiOFYseomJkMMNjUdXI0q8-MNEFZENiRq2dggiXeIpo/s200/BlogIconTHINKSummer2015.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon.</span></span></b></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Events
published in the newsletter are the same as seen on the library’s
website calendar of events. Due to limited space in the newsletter,
complete descriptive information about the events are not published,
however, those details remain available on the online branch calendars.</span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><br /></td></tr>
</tbody></table>
<br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing design collaterals created to promote <i><b>THINK...</b></i>
include the 2,750 copy print version which is also offered for download
in digital .pdf format from the library website; a library website blog
icon; and a television broadcast media public service announcement
(PSA) image. </span></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCC8UG0GkYhAKgkRg2fw75EfT-uKeZZPLS91Cie4I9ZTT79WZtNfzN6_hQGRsSpmhrz8WsE0mCcfqZKu6kVxKvgk1vNa0ao01WXNoi4llTiHYQQ982qBJCliWhcB9DSG7oLh7G9RH9W0s/s1600/THINKSummerPSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCC8UG0GkYhAKgkRg2fw75EfT-uKeZZPLS91Cie4I9ZTT79WZtNfzN6_hQGRsSpmhrz8WsE0mCcfqZKu6kVxKvgk1vNa0ao01WXNoi4llTiHYQQ982qBJCliWhcB9DSG7oLh7G9RH9W0s/s400/THINKSummerPSA2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Television broadcast public service announcement.</span></span></b></td></tr>
</tbody></table>
<br />
<br />
<br /></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-56196489722431062622015-05-01T09:11:00.000-04:002016-03-08T10:04:07.697-05:00Integrated Marketing Designs for Kids, Teens, & Adult Library Summer Reading Programs 2015<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBn8mHgq3Td_NZG-JmZ0sNh-zyU6qwotf-6LdDJpDbAJ_C6vaNxcFppgVVhZniXQhyP4JS9npA8UriNSa9s4zTNItBZApevNm2YhMbu49WuXhMG6NYJ_VE6Vct_YXwFFiUA8_R81LBRIg/s1600/WebslideSummerReadingGrp2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBn8mHgq3Td_NZG-JmZ0sNh-zyU6qwotf-6LdDJpDbAJ_C6vaNxcFppgVVhZniXQhyP4JS9npA8UriNSa9s4zTNItBZApevNm2YhMbu49WuXhMG6NYJ_VE6Vct_YXwFFiUA8_R81LBRIg/s1600/WebslideSummerReadingGrp2015.jpg" width="355" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Web banner ads for the three Summer Reading Program age levels</span></span><span style="font-size: x-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The <b>Summer Reading Program</b> is the Collaborative Summer Library Program’s (www.cslpreads.org) annual effort to encourage people of all ages to read. The organization breaks the effort down into different age groups that have their own themes. For example, this year’s Summer Reading for kids was: “Every Hero has a Story.” For teens, it was “Unmask.” And for adults, it was “Escape the Ordinary.” <br /><br />To help publicize this, the organization provides a CD-ROM of custom-made art and a few pre-formatted marketing items for each age group, such as a bookmark, an 8.5x11 inch sign, and a PowerPoint background image. Space remains on each designed collateral item for local libraries to add their own language. Unfortunately, space for each library’s needs might not be sufficient, and, as has been the case each year I’ve worked with the supplied artwork, our local library staff has also not found much of the supplied artwork to be very stylistically appealing. For example, this year's teen artwork included some rather scary looking "duck people" while the sophistication of the adult artwork arguably didn't rise above the appeal level of that submitted for the children or teen age groups.<br /><br />Our library happens to be one of those libraries that needs more space on its collaterals. We prefer to advertise and promote the Summer Reading Program across multiple channels of publicity, such as for print and online applications. Our wide variety of collaterals each have their own unique dimensional requirements, which means that few, if any, of the pre-designed materials by the providing organization </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">will match what we need</span></span>. Because of this, and to address the shortcomings of the provided art aesthetics, I end up creating much of what we need from scratch, incorporating artwork I select from what was provided, then supplement those with my own additional images and oversee their application onto the broad range of projects I create to unsure a consistent style is used for each age group. <br /><br />Typically, our library youth department manager will coordinate the gathering and dissemination of planned event </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">information </span></span> for kids and teens, then provide that content to the marketing department for creation of requested materials. Our adult services department will use one of its own staff to coordinate adult summer reading publicity separately. I’ll work with both these internal clients as well as our marketing / public relations manager to round out the full compliment of marketing design collaterals requested throughout the summer.<br /><br />Because there are so many separate pieces I create to support the entire Summer Reading Program, I won’t include a discussion of the process for each. Instead, I’ll simply provide some sample images along with a brief caption line to identify them. Comments and questions regarding specific items are always welcome.<br /><br /><b>PROJECTS INCLUDED (+ quantities):</b></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqnKapYy3zITCFE1kkDFBOD6nLms9_r_ivfDF7l2uzaJBIASlfVFf3IDLwMRh2M7CXyrUMAIrmGIitYbZBrudnp-p_VBkuVsPUbWE9KRLa6TZSnnHjkCpfyHTwMjMVhKbTYqPmrghMOtU/s1600/THINKSummer2015CoverProof1MAY.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqnKapYy3zITCFE1kkDFBOD6nLms9_r_ivfDF7l2uzaJBIASlfVFf3IDLwMRh2M7CXyrUMAIrmGIitYbZBrudnp-p_VBkuVsPUbWE9KRLa6TZSnnHjkCpfyHTwMjMVhKbTYqPmrghMOtU/s1600/THINKSummer2015CoverProof1MAY.jpg" width="247" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Summer edition of <i>THINK...</i> library newsletter.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b> </b><br />Kids 14x8.5 inch brochure (4000)<br />Kids bookmark (6000)<br />Kids150x300px online ad (1)<br />Kids website banner ad (1)<br />Kids website blog icon (1)<br />Kids half page handbill template (1)<br />Kids quarter page handbill template (1)<br /><br />Teen bookmark (3000)<br />Teen website banner ad (1)<br />Teen website blog icon (1)<br />Teen half page handbill template (1)<br />Teen quarter page handbill template (1)<br /><br />Kids/Teen school publication print ad (1)<br />Kids/Teen 3.25x3.25 inch newspaper print ad (1)<br />Kids/Teen 10.25x12 inch </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">magazine </span></span>print ad (1)<br />Kids/Teen 3.625x4.875 inch magazine print ad (1)<br />Kids/Teen 8x11 inch online ad (1)<br />Kids/Teen television public service announcement (1)<br /><br />Adult 14x8.5 inch brochure (700)<br />Adult logo for mini tote bag (750)<br />Adult website banner ad (1)<br />Adult website blog icon (1)<br /><br /><i>THINK</i>... summer issue of the library’s quarterly </span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">newsletter cover and interior pages (2750)</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZ4HUnX-YZ9MpuFMQdRzT3D2TuEpzbt8xavqrLOjS_fQ_Q6hZ-xoQR43mi7bMgIjXpV6N9FAuPJIV-x1utZQYc7DcRQXqz0HsQOMFkgAMdisg2M3G3wwLyt0GTNeM3JbQfGBuBIoPEbY/s1600/SRBlogIconGrp2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeZ4HUnX-YZ9MpuFMQdRzT3D2TuEpzbt8xavqrLOjS_fQ_Q6hZ-xoQR43mi7bMgIjXpV6N9FAuPJIV-x1utZQYc7DcRQXqz0HsQOMFkgAMdisg2M3G3wwLyt0GTNeM3JbQfGBuBIoPEbY/s1600/SRBlogIconGrp2015.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Kids, Teen, and Adult blog icons.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieTJSICv1emCnmWu0wqFj1mRDlWTykNnhqFxMHLo5Rt7ZmgU2pRiT8WeTR3l68Pi1kspyApDiWmfo4QPfoaWEWvBU6xd5LXFMGfLm9VPmUYG6bMBfhXHIJHYnYSmBobOOhwkb-fG9SmFM/s1600/SRKidsGameBrochureFrontBack2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieTJSICv1emCnmWu0wqFj1mRDlWTykNnhqFxMHLo5Rt7ZmgU2pRiT8WeTR3l68Pi1kspyApDiWmfo4QPfoaWEWvBU6xd5LXFMGfLm9VPmUYG6bMBfhXHIJHYnYSmBobOOhwkb-fG9SmFM/s1600/SRKidsGameBrochureFrontBack2015.jpg" width="515" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Double parallel gatefold printed </span></span>Kids brochure exterior (top) and interior (bottom) sides.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1XySbGLXC_huCwHr4Skdzciwz0xGNI05L3gc7F3jLtawyGNz6nZbjFUQm77Ut4VnO8DNNRnqbrrc5-OGpLZrEeETssdQHJH_ElppqR1rpfXSEPavRCqWarx6FQqb1ZeHzNH4EaFnlMHg/s1600/SRKidsTeenBookmarkGrp2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="296" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1XySbGLXC_huCwHr4Skdzciwz0xGNI05L3gc7F3jLtawyGNz6nZbjFUQm77Ut4VnO8DNNRnqbrrc5-OGpLZrEeETssdQHJH_ElppqR1rpfXSEPavRCqWarx6FQqb1ZeHzNH4EaFnlMHg/s1600/SRKidsTeenBookmarkGrp2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Front and back of Kids (left) and Teen (right) bookmarks.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8MMwmF72wXSiVjBzkO0FJ4vhOwWC6L_JoNxb_G5e5W9dwrsUfbYjqAjGS7pP_kWEn8NtG_siiPad3qHMlaRrbv1zfXDCjMFIdthzsIZboQlhH41daL8WUpxE3p-PbZaXUoxVt0EdDng/s1600/SRKidsTeenOnlineNFSDPSAAdGrp2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhc8MMwmF72wXSiVjBzkO0FJ4vhOwWC6L_JoNxb_G5e5W9dwrsUfbYjqAjGS7pP_kWEn8NtG_siiPad3qHMlaRrbv1zfXDCjMFIdthzsIZboQlhH41daL8WUpxE3p-PbZaXUoxVt0EdDng/s1600/SRKidsTeenOnlineNFSDPSAAdGrp2015.jpg" width="338" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><b>Examples of print, digital online and television broadcast PSA advertisements.</b></span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmiB8aNk7HzwAAZt4dOkW8H68CR2lF21EGwsJjriTkDFJdWswUSub_l_FOJeuGisrlHS9LqkewTp-marlq7LGZ0oaF-mFmXIbLDPpA0gr0oVVYisC_ztJlMxz_uZTXj78KxkVmgMccYko/s1600/BCMAdSRKidsTeensAdultsAd8x12JUN-AUG2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmiB8aNk7HzwAAZt4dOkW8H68CR2lF21EGwsJjriTkDFJdWswUSub_l_FOJeuGisrlHS9LqkewTp-marlq7LGZ0oaF-mFmXIbLDPpA0gr0oVVYisC_ztJlMxz_uZTXj78KxkVmgMccYko/s1600/BCMAdSRKidsTeensAdultsAd8x12JUN-AUG2015.jpg" width="426" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8x12 inch magazine advertisement.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY3c19_RqPA8koUxKycSt9UQaSvVprpAvDQE0bBl9yN4_xfKC44jDJCnPF3BFeLXTzDSCCgk9BRdmM_70hBtr5fKX1-9c5i2w6qXjIXzvUxxaMOk2c4fnJ_n7Zd4mFTO_uqNHn-Lt48mo/s1600/SummerReadingAdultBrochureFB2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY3c19_RqPA8koUxKycSt9UQaSvVprpAvDQE0bBl9yN4_xfKC44jDJCnPF3BFeLXTzDSCCgk9BRdmM_70hBtr5fKX1-9c5i2w6qXjIXzvUxxaMOk2c4fnJ_n7Zd4mFTO_uqNHn-Lt48mo/s1600/SummerReadingAdultBrochureFB2015.jpg" width="514" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Double parallel gatefold printed </span></span><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Adult </span></span>brochure exterior (top) and interior (bottom) sides.</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-72189473002391652822015-04-01T11:43:00.000-04:002016-03-08T10:04:36.504-05:00Library Newsletter, THINK... Spring 2015 Issue<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3IJcrilq6Y8xPrOl2qvE-VpmjvD7anW6rou80d8wVIQ5kb2lLwIbX50GyYO3FUdkYyaSxLufs_m82kuGPi__qqwnooJmG_r9rNUFK3OZ8z0kHbCPfESzPCkdiRR9ngEnE5opdmlsds0w/s1600/THINKSpring8x11Cover2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3IJcrilq6Y8xPrOl2qvE-VpmjvD7anW6rou80d8wVIQ5kb2lLwIbX50GyYO3FUdkYyaSxLufs_m82kuGPi__qqwnooJmG_r9rNUFK3OZ8z0kHbCPfESzPCkdiRR9ngEnE5opdmlsds0w/s1600/THINKSpring8x11Cover2015.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Newsletter cover.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghvb4eOcAkTAOkxRB5X_yYb4t5w1QjYJN9gkk0TsbZZ-8ezr4M_SOOnmEm1wZh5I5MJe1YY2TQj2vaJ22N1z8viwsgWkCArG8XQpdSqPcTMFj2R2AjSB043ndwZQTUun5SzgztQtdqkSY/s1600/THINKSpringWebCover140x188px2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghvb4eOcAkTAOkxRB5X_yYb4t5w1QjYJN9gkk0TsbZZ-8ezr4M_SOOnmEm1wZh5I5MJe1YY2TQj2vaJ22N1z8viwsgWkCArG8XQpdSqPcTMFj2R2AjSB043ndwZQTUun5SzgztQtdqkSY/s1600/THINKSpringWebCover140x188px2015.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Online newsletter thumbnail.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The library’s free, 12-page winter edition of <i><b>THINK...</b></i> newsletter arrived in April. The issue covers quarterly news and over 800 scheduled events from April through May. A printed edition of 2,500 copies is delivered not only to all twelve library branch locations but also to select non-library businesses to extend its reach further into the community. Online copies are also available on the library’s website at <b>www.aclib.us/news.</b></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Development of the newsletter begins with library staff entering their planned quarterly events into the library’s electronic calendar system during a 30-day period prior to beginning the editorial production process, which in turn takes an additional 30 days of production prior to delivery of the publication to the public. Printing services are outsourced to a local printer, taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.</span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpg2WSU7MStIuCbjA9E-azB1MN7c-hN3e2EizbnLBMWW_WFoVaA8M5a5t7227EuI39vfy6az0MNmdyel8xajAJ6JirFwTPSc26l6fYnMIm4mflAR2-KKp9kmDjl-q-4lq_mEQJwlgffhk/s1600/BlogIconTHINKSpring2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpg2WSU7MStIuCbjA9E-azB1MN7c-hN3e2EizbnLBMWW_WFoVaA8M5a5t7227EuI39vfy6az0MNmdyel8xajAJ6JirFwTPSc26l6fYnMIm4mflAR2-KKp9kmDjl-q-4lq_mEQJwlgffhk/s1600/BlogIconTHINKSpring2015.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon.</span></span></b></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Events published in the newsletter are the same as seen on the library’s website calendar of events. Due to limited space in the newsletter, complete descriptive information about the events are not published, however, those details remain available on the online branch calendars.</span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Marketing design collaterals created to promote <i><b>THINK...</b></i> include the 2,500 copy print version which is also offered for download in digital .pdf format from the library website; a library website blog icon; and a television broadcast media public service announcement (PSA) image. </span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3UJ5FRBt1VQ2KTZidify8O3xtZw2Xbfx1rB0-facj71vA-j4VlJ4mUAOFkzuK6kc69IHVajgSG1GoB468dbUYuE-Ugif3u-FkzfA07dX2tNa8j2Xu9X2yND2SKYaftBY5FHp7f_cIqeY/s1600/THINKSpringPSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3UJ5FRBt1VQ2KTZidify8O3xtZw2Xbfx1rB0-facj71vA-j4VlJ4mUAOFkzuK6kc69IHVajgSG1GoB468dbUYuE-Ugif3u-FkzfA07dX2tNa8j2Xu9X2yND2SKYaftBY5FHp7f_cIqeY/s1600/THINKSpringPSA2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">TV broadcast public service announcement (PSA).</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-87268792456481229522015-03-06T15:12:00.000-05:002016-03-08T10:05:07.847-05:00Marketing Design for Fandomonium, A Library Comic Con Event<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKUvN6QV3lSDhUy-SbOgSOBD6nuR_TMIZDLGw1zOvP_bw8xs_JLGs7UAKyxpXsAkQZdwkSCDRte8FmofZpjNNkqnH23SiOzfCTLSlcUhz7BJkUMbJ8KitBmeCqvGk53K33E2X8CSPrcqE/s1600/FandomoniumLogo4cWText.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKUvN6QV3lSDhUy-SbOgSOBD6nuR_TMIZDLGw1zOvP_bw8xs_JLGs7UAKyxpXsAkQZdwkSCDRte8FmofZpjNNkqnH23SiOzfCTLSlcUhz7BJkUMbJ8KitBmeCqvGk53K33E2X8CSPrcqE/s1600/FandomoniumLogo4cWText.png" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Above: event identity utilizes a bold comic-styled iconography to catch viewer attention.</span></span></b></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEEleROxAd5r4WV0uZYMbaM-bA86_NDpxmZKxZnSOhqmSMVpkbxUSCS1tQssEJPscLyY39neQRbHT9P3LAN8U2y7FPMFDN6guLWJjCZmh1i-IM6DP2-EjvK9VnV1QSnLtIGRKhIRu1DUc/s1600/FandomoniumSTDHBQP.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguiAe_HnQaMLYGVpmEkNtHDg0g1wZL-YzKQcyKECPAjDLFM80JzcOjiqIzkaDLBux6P00gEEySOHSUpsEHEolIZxO3FzRkww2BGqwN0kMfnVgq-dJQHvgAjmeDNBCr77LRoybqykp2NjI/s1600/FanomoniumLogoWOText.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguiAe_HnQaMLYGVpmEkNtHDg0g1wZL-YzKQcyKECPAjDLFM80JzcOjiqIzkaDLBux6P00gEEySOHSUpsEHEolIZxO3FzRkww2BGqwN0kMfnVgq-dJQHvgAjmeDNBCr77LRoybqykp2NjI/s1600/FanomoniumLogoWOText.png" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Above: identity variation without </span></span></b><br />
<b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">descriptive language for </span></span></b><br />
<b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">use in smaller applications.</span></span></b></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Project: </b>Alachua County Library District Fandomonium event visual identity and promotional collaterals.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Design brief: </b>Establish
a visual identity mark and develop integrated print and digital media
marketing collaterals to promote the library's newly created annual event. </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br />
<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Required collaterals (and printed quantities)</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">:</span></span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Series logo, with element variations and formats in </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">both </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> colour and black/white</span></span> (1+)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Newspaper </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Save the Date </span></span></span></span>print ad (1)</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Public Service Announcement </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">broadcast media ad</span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> (1)</span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">67x63 inch </span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">library </span></span></span></span>poster (1) </span></span></span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEEleROxAd5r4WV0uZYMbaM-bA86_NDpxmZKxZnSOhqmSMVpkbxUSCS1tQssEJPscLyY39neQRbHT9P3LAN8U2y7FPMFDN6guLWJjCZmh1i-IM6DP2-EjvK9VnV1QSnLtIGRKhIRu1DUc/s1600/FandomoniumSTDHBQP.jpg" style="margin-left: auto; margin-right: auto;" width="246" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Handbills four per 8.5x11 page.</span></span></b></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">45x45 inch library poster (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">21x28 inch library poster (7)</span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">21x28 inch library book sale announcement poster (1)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">21x28 inch library event floor plan poster (3)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">14x8.5 inch (open) / 7x8.5 inch (closed) </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> 8-page program guide booklet (300+)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x11 inch flyer (45)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x11 inch </span></span></span></span></span></span>newsletter (2,500) cover </span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> and interior page layout design (1+1)</span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x5.5 inch Contributor Thank You Card (50)</span></span></span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8x2.5 inch bookmark</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> (1,000)</span></span></span></span> </span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Quarter page Save the Date handbill (2,000) </span></span> </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> </span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Quarter page handbill (1,000)</span></span></span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website blog icon (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website banner ad (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">website </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>newsletter cover 140x188px image (1)</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library </span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">website </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>newsletter </span></span></span></span></span></span>cover 100x100px </span></span></span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> blog icon (1)</span></span> </span></span></span></span></span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3dNV7zPIyu-FAbOGwW7vIlqCvmep-SlwaTm6G4bcTde-YrnsxGw2Hty6qnh8bc8CsHXahSf78ET2HM7TlpkATWx4vCBqero4xcbliaYoweKADv8b5bEwXUC9fB_v6doi3MxvWND8olAk/s1600/THINKSpring8x11CoverAndPg22015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="258" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3dNV7zPIyu-FAbOGwW7vIlqCvmep-SlwaTm6G4bcTde-YrnsxGw2Hty6qnh8bc8CsHXahSf78ET2HM7TlpkATWx4vCBqero4xcbliaYoweKADv8b5bEwXUC9fB_v6doi3MxvWND8olAk/s1600/THINKSpring8x11CoverAndPg22015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Spring newsletter cover and inside page provided event coverage.</span></span></b></td></tr>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKt690ypmt-TU-Mi9WeUy9oRmTIDghuNouX94vQa7hot0ycplbocF5tGJY91Bxp6xe4LJX465PBX7d9HXX65hMc88LWdowrh50HPQ1gcSJIkINUgXXeltsz9KyzPsuv4PtcOEMtjggOc/s1600/BlogIconTHINKSpring2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMKt690ypmt-TU-Mi9WeUy9oRmTIDghuNouX94vQa7hot0ycplbocF5tGJY91Bxp6xe4LJX465PBX7d9HXX65hMc88LWdowrh50HPQ1gcSJIkINUgXXeltsz9KyzPsuv4PtcOEMtjggOc/s1600/BlogIconTHINKSpring2015.jpg" width="320" /></a></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-LKkzX2Sl3Gef90JQLK0Ymdh2CcMg-oYLp81kIKj0LQWis49yJfKGwj1hm5gBQQzOWKLtTQDQC4CnynJlAQXE0Z8kdAk8XAM6Hfo9iVtgj978h05_gOFdxRF1-YZItATIKLYnW0Egux0/s1600/FandomoniumSTD8x2pt5BookmarkFrontBack.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-LKkzX2Sl3Gef90JQLK0Ymdh2CcMg-oYLp81kIKj0LQWis49yJfKGwj1hm5gBQQzOWKLtTQDQC4CnynJlAQXE0Z8kdAk8XAM6Hfo9iVtgj978h05_gOFdxRF1-YZItATIKLYnW0Egux0/s1600/FandomoniumSTD8x2pt5BookmarkFrontBack.jpg" width="400" /></a><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxnCr3dx_3-WfUFvpo1hxhug3T7mNPX38j959gmAJRtGrLeRsOTMAerMPaZhKbEUONlgaTu9R43bxKYBc5b_uWqdjYjexkJ-NAl00dPexFp99z_wn6s2AhBaumGptPSI0tt_hikT1uFLE/s1600/WebslideFandomoniumSTD.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="119" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxnCr3dx_3-WfUFvpo1hxhug3T7mNPX38j959gmAJRtGrLeRsOTMAerMPaZhKbEUONlgaTu9R43bxKYBc5b_uWqdjYjexkJ-NAl00dPexFp99z_wn6s2AhBaumGptPSI0tt_hikT1uFLE/s1600/WebslideFandomoniumSTD.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Top: Library website blog icon; Middle: bookmark front, back. Bottom: library website banner ad.</span></span></b></td></tr>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikvM1SOemu3k0o06-Bq6M9nqtJKE6otTiGrg2vcAbgSji6Xmpl-az3ts1oXUFOUXBgVFnfqKna73KEKTvQgfJ2Ihrrx-wqKtIEtBwIVAeW1tN5GDmpOBXMTilvfLZ26yI4LG41dmSbUcs/s1600/FandomoniumSTDPSA.jpg" style="margin-left: auto; margin-right: auto;" width="400" /></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">TV broadcast PSA.</span></span></b></td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqb_xv7ei92NL-TzwKFIX8LgvRzsT1eqhj40i_FLocadl6OOsvbWBYTNrx9xDoEXeWOb4XDh-dFtNtD-HZe9y-80ctIiMQW0OUffTnPRZ-LxFiwCcsttckbqKxSqiVe4B_bTlBm-NJ3mg/s1600/FandomoniumGVSunAd.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqb_xv7ei92NL-TzwKFIX8LgvRzsT1eqhj40i_FLocadl6OOsvbWBYTNrx9xDoEXeWOb4XDh-dFtNtD-HZe9y-80ctIiMQW0OUffTnPRZ-LxFiwCcsttckbqKxSqiVe4B_bTlBm-NJ3mg/s1600/FandomoniumGVSunAd.jpg" width="306" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Black/white newspaper ad.</b></span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYVBAJpFDkU8LaC68xC2G-PHHsErMLYPki5nMvpKuRlIEmpPiQH4h_AdkGLGEdz9oOzbGePinzNx16dgfC_4oSithJ135bH8YavU0lCDFJDALUAyi7bdRoiKuaboRKT0lIurgLfRg7s18/s1600/Fandomonium67x63DisplayPoster200ppi.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="376" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYVBAJpFDkU8LaC68xC2G-PHHsErMLYPki5nMvpKuRlIEmpPiQH4h_AdkGLGEdz9oOzbGePinzNx16dgfC_4oSithJ135bH8YavU0lCDFJDALUAyi7bdRoiKuaboRKT0lIurgLfRg7s18/s1600/Fandomonium67x63DisplayPoster200ppi.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">67x63 Youth Services display poster.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyE3wJQLwAQrAN-w3jbaJUES8lqWIngyeFsXQEaVBz0Gf09nolpSG7ozNgGl5uPYYOYbcb0gXhaFvxHbFTOeqYAE-DjajnWY-xPSMHivxu0ZjwR3Fw_Hip9NSIT3PZ8YtIvEqLZTLdMvI/s1600/FandomoniumTeenHQ78x66DisplayPoster100ppi.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyE3wJQLwAQrAN-w3jbaJUES8lqWIngyeFsXQEaVBz0Gf09nolpSG7ozNgGl5uPYYOYbcb0gXhaFvxHbFTOeqYAE-DjajnWY-xPSMHivxu0ZjwR3Fw_Hip9NSIT3PZ8YtIvEqLZTLdMvI/s1600/FandomoniumTeenHQ78x66DisplayPoster100ppi.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">78x66 Teen Services display poster.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixl3h-M26gEOnsugUkeT7BeOQM_A3HZqbmMjE2czDKJDQR9w9Ih7hj27vQI52JqNMuMctWKTg2mDNqssfTRd2pCsclYdshPpvyehtgwqPWbgyvz7QTuxsTxczJQ-Ck164pQszQpdvMh_g/s1600/Fandomonium8x11Sign2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixl3h-M26gEOnsugUkeT7BeOQM_A3HZqbmMjE2czDKJDQR9w9Ih7hj27vQI52JqNMuMctWKTg2mDNqssfTRd2pCsclYdshPpvyehtgwqPWbgyvz7QTuxsTxczJQ-Ck164pQszQpdvMh_g/s1600/Fandomonium8x11Sign2015.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Design for both 8.5x11 inch sign and 21x28 inch poster.</span></span></b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXSfi2RzO1wNltzMbVoS7ThTq0uii6gbYgN1nRd20nlItxGvKl4qpkRwcqblllgx8WgfAlZ2Olyqi1pFtDXJiT4sQiE_urAlC7SpvWTZXKUa6YizH7cEOUanYi94aBf_04sBoulwb1qE/s1600/FandomoniumProgramGuide2015Grp1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="245" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidXSfi2RzO1wNltzMbVoS7ThTq0uii6gbYgN1nRd20nlItxGvKl4qpkRwcqblllgx8WgfAlZ2Olyqi1pFtDXJiT4sQiE_urAlC7SpvWTZXKUa6YizH7cEOUanYi94aBf_04sBoulwb1qE/s1600/FandomoniumProgramGuide2015Grp1.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8-page program guide booklet</span></span></b>.</td></tr>
</tbody></table>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-73108767717603889672015-02-25T11:39:00.000-05:002016-03-08T11:12:27.896-05:00Black History Month 2015 Library Marketing Designs<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv65_wJI7P2qVCIJlLVRuLV07DkdzRiX8qmW2K0xaO9ZqjH77Ahw6yM3XN0tJgibo-fgEpRJxGqqw51F5Su3Tas8HnsAMbFadwcHRAXiTuhkvnbrww2TbB1-_sHUhR791EyRz4J0lVnEg/s1600/WebslideBHM&OutsideTheBook2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="311" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv65_wJI7P2qVCIJlLVRuLV07DkdzRiX8qmW2K0xaO9ZqjH77Ahw6yM3XN0tJgibo-fgEpRJxGqqw51F5Su3Tas8HnsAMbFadwcHRAXiTuhkvnbrww2TbB1-_sHUhR791EyRz4J0lVnEg/s1600/WebslideBHM&OutsideTheBook2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner ads for general theme events (top) and "Outside the Book" event series (bottom).</span></span></b></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Each year the Association for the Study of African American Life and History (ASALH) selects a theme for celebrating Black History. Based in Washington, DC, the organization has a website that displays its complete list of </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">annual </span></span>themes and provides information relating to its organization (see <a href="http://www.asalh.org/">www.asalh.org</a>). When I begin my annual Black History Month project for my library client, the ASALH is my go-to place for determining what the national theme is so I can develop imagery </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">compatible </span></span>to it. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">For 2015, the national theme was "A Century of Black Life, History, and Culture." The organization provided a single text page to speak on the theme, with the only visual offered being a black/white image of ASALH founder, Carter G. Woodson superimposed onto a parchment background. With this single image serving as a launching pad for my own creative project direction, I set out to develop marketing visuals for my library client to compliment the national theme set by the ASALH.<b> </b></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkiqDRIDRfq2MLc4CiXNUNdgYFEof6n8rIeT-UuEWhm9KqMrnTeuFb-Qz5o5EYV1ufXLHQB5cRzTYqeSH-bCgknvP04gEl7htOd8HZZXhgFOF2v5tkJHwMAesJky4a9DBbgER1kAJ-Ltw/s1600/asalh_executivesummary_2015theme_web.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkiqDRIDRfq2MLc4CiXNUNdgYFEof6n8rIeT-UuEWhm9KqMrnTeuFb-Qz5o5EYV1ufXLHQB5cRzTYqeSH-bCgknvP04gEl7htOd8HZZXhgFOF2v5tkJHwMAesJky4a9DBbgER1kAJ-Ltw/s1600/asalh_executivesummary_2015theme_web.jpg" width="246" /></a><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Project: </b>Alachua County Library District </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Black History Month</span></span> Identity and Promotional Materials.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Brief: </b>Establish
a visual identity mark and develop integrated print and digital media
marketing collaterals to promote the library's Black History Month events. </span></span><br />
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Required collaterals (and printed quantities)</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">:</span></span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><i>General collaterals:</i></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Theme logo, with element variations and in </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">both colour and black/white </span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">formats </span></span></span></span>(4)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x11 inch event flyer front/back (400)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website banner ad (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website blog icon (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">TV broadcast public service announcement (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Magazine print ad (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Newspaper print ad (1)</span></span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxkjTZHCTcX5W7YzYUrWWe4-DMY3mGN1B2ejAql0TMLbpdJncNbbZIL7cwD1OZQhbd3iKYnMOJvkPupsf3Jhi0nZvWZKM7j6zFN7a1CCzZk1pG5PIwmSgQG3qAGoxnDj4VDwIsPL3PbEg/s1600/BHM2015Logo4cWImage.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxkjTZHCTcX5W7YzYUrWWe4-DMY3mGN1B2ejAql0TMLbpdJncNbbZIL7cwD1OZQhbd3iKYnMOJvkPupsf3Jhi0nZvWZKM7j6zFN7a1CCzZk1pG5PIwmSgQG3qAGoxnDj4VDwIsPL3PbEg/s1600/BHM2015Logo4cWImage.jpg" width="299" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Resulting theme identity design.</span></span></b></td></tr>
</tbody></table>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Small publication print ad (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">21x28 inch display poster (6)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">116x68 inch large format display poster (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">LIbrary newsletter 8x11 inch page (1)</span></span><br />
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<i><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Black History Month Thinking Out of the Book series events collaterals:</span></span></i><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">11x8.5 inch sign (10)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">17x1 inch sign (10)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Half page handbill (75) </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website banner ad (1)</span></span><br />
<div style="text-align: left;">
</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Production notes</b></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>: </b>I already had an image of a parchment background that I could use. What I needed was something to give a little reference to the human component of the identity. I first explored illustration and photographic detail images of skin, however I still felt like I wanted something more recognizable, so I sourced for a face that I could use and finally settled on a purchased stock image I could crop tightly in on. I didn't want viewers to concentrate on a specific person, so I cropped in tightly on the face and reduced the area it took up so that the theme name would be the dominate visual element. </span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Although the number "100" was not part of the official title, I added it to the theme identity for more visual impact, as well as to communicate faster and reinforce the words "a century." Typeface used on the identity was Headliner No.45 for a bold and slightly distressed appearance. URWEgyptienneTMed used for the ampersand because one was not included in the Headliner No.45 font family. Headliner No.45 was also used throughout the design collaterals as the display font. Body text used on collaterals was either from the Adobe Arial or Adobe Garamond Pro family set, both standard typefaces that are part of the ACLD corporate identity standards. </span></span><br />
<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Theme identity development began in October and was presented for review in November. </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">What resulted was a four-item set of theme identity marks that could be used in a variety of ways. S</span></span>pecific collaterals were developed as content was delivered by project stakeholders. </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"></span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFAmtfMd2HM7YPiD-eO6srBjLs0bI7dV8tjPBKQMGRxdR6gVPE_p5Hxls69TBCjAdElCUsJlw5TbguE8nhUb84ddzmCNL8utlQJW0NEf95bFaGUlm3Ugs1qb3N4iX0ldy_T54PmZh2yzY/s1600/BHM2015LogoSetGrp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFAmtfMd2HM7YPiD-eO6srBjLs0bI7dV8tjPBKQMGRxdR6gVPE_p5Hxls69TBCjAdElCUsJlw5TbguE8nhUb84ddzmCNL8utlQJW0NEf95bFaGUlm3Ugs1qb3N4iX0ldy_T54PmZh2yzY/s1600/BHM2015LogoSetGrp.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> Four colour and black/white variations of the identity with and without the background image.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1_fsX2ErsLxg6COYE54I-g6IPn7JeezmQD9zqSpFky1MsYl6J-AOzTvOxmZXYFLjutUjB7djNijGRegQqFmEJuA1cbSIa44dR_35balQCgvgkovSrSQ57ABIgKz0AeRayqmkOJ60V8sQ/s1600/BlogIconBHM2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1_fsX2ErsLxg6COYE54I-g6IPn7JeezmQD9zqSpFky1MsYl6J-AOzTvOxmZXYFLjutUjB7djNijGRegQqFmEJuA1cbSIa44dR_35balQCgvgkovSrSQ57ABIgKz0AeRayqmkOJ60V8sQ/s1600/BlogIconBHM2015.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Website blog icon</b></span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_F5NntFHlBoRNN0Ht2PrBKw2C5_4vO3xRvkzbsmGISesDnUjX-ckYqUngR56SRHAJVfO5l9NssXAXMMmBPNsMF17AoyUDWZjxPuXTxQ4xJEpHEVu129qTIjgBlNrUnrG0sgQOsJ3sBro/s1600/BHM8x11EventFlyer&THINKPage2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="168" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_F5NntFHlBoRNN0Ht2PrBKw2C5_4vO3xRvkzbsmGISesDnUjX-ckYqUngR56SRHAJVfO5l9NssXAXMMmBPNsMF17AoyUDWZjxPuXTxQ4xJEpHEVu129qTIjgBlNrUnrG0sgQOsJ3sBro/s1600/BHM8x11EventFlyer&THINKPage2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Left and center: 8.5x11 inch flyer front and back. Right: newsletter page.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggQh-xFEaF6eJ9y6rmfMH0f8JSrZufF8v7TQkYZT1ur7-LaK89EIBwJRVVCcHa7IKqJOOQJxOQ5315K2Rw1RMEwSgpbYpsrNVq7dp9kEqRziteY5s7YqWRjQhM_mIysFBm7wLIVnVEY4w/s1600/BHMChannel12PSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggQh-xFEaF6eJ9y6rmfMH0f8JSrZufF8v7TQkYZT1ur7-LaK89EIBwJRVVCcHa7IKqJOOQJxOQ5315K2Rw1RMEwSgpbYpsrNVq7dp9kEqRziteY5s7YqWRjQhM_mIysFBm7wLIVnVEY4w/s1600/BHMChannel12PSA2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">TV broadcast public service announcement (PSA).</span></span></b></td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwgjP63rVQfn3rC2MFzOiwhivZACAemxzGj_3Y9EX-x4quHKnn5Kd2yqpzT4BjT9jNB51lxZwPihit0FAJwLZ8plHJnaJ0XnYoq-F8loZJ0KRGBJV7zDYkAAZDPV9p_jZLk5P-gnZ2BtM/s1600/BHMOutsideTheBookHBHP2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwgjP63rVQfn3rC2MFzOiwhivZACAemxzGj_3Y9EX-x4quHKnn5Kd2yqpzT4BjT9jNB51lxZwPihit0FAJwLZ8plHJnaJ0XnYoq-F8loZJ0KRGBJV7zDYkAAZDPV9p_jZLk5P-gnZ2BtM/s1600/BHMOutsideTheBookHBHP2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;">Half page handbills, and both 11x8.5 and 17x11 inch sign formats all used the same design.</span></span></b></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-42168970721432379812015-01-08T11:42:00.002-05:002016-03-08T11:12:55.365-05:00Library Author Series Integrated Promotional Marketing Designs<div dir="ltr" style="text-align: left;" trbidi="on">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKkcPr9Vwaoj8P3XcV-U7O8dnsEkzRyNQBbNd8CQWOqTQl-0VfH6gkKKHIFNCC5_crPvakyWtow4hTIEPXBlj8-wTYFInXk1NlKjBC16Hfs5xY-QdRf_ua602JKeSo1PLTbCZxi7JP1yA/s1600/AuthorSeriesPodiumSign18in.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKkcPr9Vwaoj8P3XcV-U7O8dnsEkzRyNQBbNd8CQWOqTQl-0VfH6gkKKHIFNCC5_crPvakyWtow4hTIEPXBlj8-wTYFInXk1NlKjBC16Hfs5xY-QdRf_ua602JKeSo1PLTbCZxi7JP1yA/s1600/AuthorSeriesPodiumSign18in.jpg" width="387" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Above: speaker podium signage helped to reinforce recognition and recall of the program series identity.</span></span></b></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Project: </b>Alachua County Library District Author Series Identity and Promotional Materials.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><b>Brief: </b>Establish a visual identity mark and develop integrated print and digital media marketing collaterals to promote the library's newly created speaker engagement series. </span></span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSJrJD0zPflz92RKR3JB8DrU5ks5iAK2Lapv1uNnYyIL8M0bPdNxdHGhdeOENHmDXAOqSa3e6ivW-HE2KoFdx-sRDOXiEocuMhiT8LDvjtzvgU3hnEyfAqfcDeOD5q8r1h6gZfcYzFDEY/s1600/AuthorSeries8x11SignScalzi.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSJrJD0zPflz92RKR3JB8DrU5ks5iAK2Lapv1uNnYyIL8M0bPdNxdHGhdeOENHmDXAOqSa3e6ivW-HE2KoFdx-sRDOXiEocuMhiT8LDvjtzvgU3hnEyfAqfcDeOD5q8r1h6gZfcYzFDEY/s1600/AuthorSeries8x11SignScalzi.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Above: one of the seven 8.5x11 & 21x28 inch author posters.</span></span></b></td><td class="tr-caption" style="text-align: center;"></td><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></b></td></tr>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Required collaterals (and printed quantities)</span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">:</span></span></b><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Series logo, with element variations and formats in </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">both colour and black/white</span></span> (8)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">14x8.5 inch gatefold brochure (2,000)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website blog icon (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library website banner ad, </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">one per speaker (7)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Newspaper print ad, </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">one per speaker (7)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Magazine print ad for entire series </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">(1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">17.5x18.25 inch speaker podium sign (1)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">45x45 inch library poster (1) with </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">one </span></span>17x11 inch </span></span>author poster insert </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><br />per speaker (7)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">11x17 inch mini-poster (2)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x11 inch mini-posters (40 per speaker)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">8.5x11 inch mini-poster for 3 speakers </span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">(1 .pdf for branch printing)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">5.5x8.5 inch half page handbill for Steve Berry event (1 .pdf for branch printing)</span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">21x28 inch library poster</span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">, </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">(7 for each speaker)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">14x8.5 inch author poster inserts (1)</span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"> </span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Two-sided 2.5x8.5 inch bookmarks</span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">, </span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">(one per speaker, in various quantities from 300 printed in-house to 1,250 printed by vendor)</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Public Service Announcement </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">broadcast media ad</span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">, one per speaker (7)</span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library newsletter cover and two-page layout design (3 pages, 2,750 printed copies)</span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library </span></span></span></span></span></span></span></span><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">newsletter </span></span></span></span></span></span>website blog icon (1)</span></span> </span></span></span></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;">Library newsletter cover website image (1)</span></span></span></span></span></span></span></span></span></span></span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpkEzA6o9jf5dH115uuM0i-Oo0gd1xCLHbUwDQYw_oiS455uRh2UZ-sfX82WMECeDlBmU1VAejy5fwAjL_QBaVmld9zxPcSHEkKygQGFPcHQhgUSsJKGZk6ol3bAv3VD-wh8ZMNd5q_s/s1600/AuthorSeriesDigitalGrp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="290" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUpkEzA6o9jf5dH115uuM0i-Oo0gd1xCLHbUwDQYw_oiS455uRh2UZ-sfX82WMECeDlBmU1VAejy5fwAjL_QBaVmld9zxPcSHEkKygQGFPcHQhgUSsJKGZk6ol3bAv3VD-wh8ZMNd5q_s/s1600/AuthorSeriesDigitalGrp.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Top: library one of seven individual author website banner ads. Bottom, left to right: library website author series blog icon, <i>THINK</i>... newsletter cover library website icon, <i>THINK</i>... newsletter library website blog icon.</span></span></b></td></tr>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixL6oPseELVDAJ_df5KgikCmhFDzMh1Oy_zRGf4UnOcEv2_j2NdfQ4unqiZEKa4IkZeXqM-m2N-wQy0C5r3-Ql0LasNGT4pL9gzx0uw8wcVLhXLlFbqYLlFg0SpI4zNDACJ9Lp6dqp-0A/s1600/AuthorSeries45x45Poster.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixL6oPseELVDAJ_df5KgikCmhFDzMh1Oy_zRGf4UnOcEv2_j2NdfQ4unqiZEKa4IkZeXqM-m2N-wQy0C5r3-Ql0LasNGT4pL9gzx0uw8wcVLhXLlFbqYLlFg0SpI4zNDACJ9Lp6dqp-0A/s1600/AuthorSeries45x45Poster.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;"><b>Above: 45x45 inch poster with 17x11 inch author bio insert.</b></span></span></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk6NhUB9gFGheYL23FoQgWwV-bVbucoWIvXyyENG9KRwQw6sniBLo7cT7OF4CUANEKntHRC1oqcY_ctb_hdSBmBN7KViUe_POvX-7BVev3A-6pFmIm6TWqVUstZnJ1GHdvbhZBPm-TK2w/s1600/AuthorSeriesPrintGrp1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk6NhUB9gFGheYL23FoQgWwV-bVbucoWIvXyyENG9KRwQw6sniBLo7cT7OF4CUANEKntHRC1oqcY_ctb_hdSBmBN7KViUe_POvX-7BVev3A-6pFmIm6TWqVUstZnJ1GHdvbhZBPm-TK2w/s1600/AuthorSeriesPrintGrp1.jpg" width="555" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Top: front and back of 14x8.5 inch gatefold brochure. Middle: <i>THINK</i>... newsletter cover and interior pages. Bottom: magazine print ad, author bio insert (same design for both 17x11 inch and 14.8.5 inch inserts), and front/back of bookmark concept design.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGUVBSzdxpyn_b1G3uhbQ7fZ8i5mUA7-SgMk-A7GNtKyxC9wBr-AVIrH7yQDwuau0k62qhOxkkiYuaU6WMx0-ygxYqW5WssJ3fld6bF37jSpGJ9PmhEfCrLbbZ_PtsTnfRxiwX6espKHc/s1600/THINKWinterPSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGUVBSzdxpyn_b1G3uhbQ7fZ8i5mUA7-SgMk-A7GNtKyxC9wBr-AVIrH7yQDwuau0k62qhOxkkiYuaU6WMx0-ygxYqW5WssJ3fld6bF37jSpGJ9PmhEfCrLbbZ_PtsTnfRxiwX6espKHc/s1600/THINKWinterPSA2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;">Above: TV broadcast media public service announcement.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUsK7JKIA9iDC4qQfTetFPlbND6Q9MwIaOgoslyiWEqVZGkhUifEZy4lZ-jlljGRykE_9RpKtMJKBjhVQ7wT5DRycArYaNpimRXsmfeUheEaq_bAaPf5ZxvotOY-KJ0cJG4cywJy78nwg/s1600/AuthorSeriesPSALancaster72ppi4.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUsK7JKIA9iDC4qQfTetFPlbND6Q9MwIaOgoslyiWEqVZGkhUifEZy4lZ-jlljGRykE_9RpKtMJKBjhVQ7wT5DRycArYaNpimRXsmfeUheEaq_bAaPf5ZxvotOY-KJ0cJG4cywJy78nwg/s1600/AuthorSeriesPSALancaster72ppi4.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: xx-small;">Above: one of seven individual author TV broadcast media public service announcements.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWVU54LQjh7OfR086fLEh7PYt_RoxcHyyyf14_NlYHXIyLVRYbseyHOlHdTE0w8hppMDHAarwvHUdJbQfAIW9Mtk3-5GLvzXO42Hb-YtvqCN_oxtbIg1XyGg6fCjXFWenvgnAaBw6_lrc/s1600/AuthorSeriesBookmarkGrp72ppi.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWVU54LQjh7OfR086fLEh7PYt_RoxcHyyyf14_NlYHXIyLVRYbseyHOlHdTE0w8hppMDHAarwvHUdJbQfAIW9Mtk3-5GLvzXO42Hb-YtvqCN_oxtbIg1XyGg6fCjXFWenvgnAaBw6_lrc/s1600/AuthorSeriesBookmarkGrp72ppi.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Above: all seven bookmark fronts plus common back. Greater emphasis was placed on </span></span></b><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">listing </span></span></b>complete book titles over author and book cover photos.</span></span></b></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeTN_onDXl5v1x2XqxVBKaHiGe7ncXXEkZGx6PEkBXqIry5iOR9MJNEGQm5ODrSX-7o3U8T3CoasuG1_8dW8PFsffcg3wh4ivad2OGkG9uKSFYTu289tkhpEXI-tmrytHsL94ePKjnK3c/s1600/AuthorSeriesAdGVSun4pt938inX6pt5inBWJackson.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjeTN_onDXl5v1x2XqxVBKaHiGe7ncXXEkZGx6PEkBXqIry5iOR9MJNEGQm5ODrSX-7o3U8T3CoasuG1_8dW8PFsffcg3wh4ivad2OGkG9uKSFYTu289tkhpEXI-tmrytHsL94ePKjnK3c/s1600/AuthorSeriesAdGVSun4pt938inX6pt5inBWJackson.jpg" width="303" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">One of seven newspaper print ads.</span></span></b></td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMAq4vkyLK8nhwOYDwBIsGKVArHMk_z-m8_58i6dtxvbUGK4l5xPzYeVqabe-cj1BJuT6RXWPwcifvFWnTogmjXd23zpnlCdbZZJILgAf91oB_Neo2IF59ccreLOPMVi29vK__mEdVZbs/s1600/AuthorSeriesAdGVSun3pt25X5pt5inBWGrp.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMAq4vkyLK8nhwOYDwBIsGKVArHMk_z-m8_58i6dtxvbUGK4l5xPzYeVqabe-cj1BJuT6RXWPwcifvFWnTogmjXd23zpnlCdbZZJILgAf91oB_Neo2IF59ccreLOPMVi29vK__mEdVZbs/s1600/AuthorSeriesAdGVSun3pt25X5pt5inBWGrp.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br />Three smaller sized newspaper print ads.</span></span></b></td></tr>
</tbody></table>
<br />
<br />
<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhePdeX9IQUDMCx3SnYOSQPbVVu9YTbbfxkLN_MPNhzPpm6n3AjAcvPO5zUzFqzndYNh8RY5YKpW9yMN-HvnwBMX03iwa36PJzbxyjjdcErq7ekz_DmLKfgN2xMmQrxvfgks193pljmXKU/s1600/AuthorSeries8x11SignLast3Speakers.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhePdeX9IQUDMCx3SnYOSQPbVVu9YTbbfxkLN_MPNhzPpm6n3AjAcvPO5zUzFqzndYNh8RY5YKpW9yMN-HvnwBMX03iwa36PJzbxyjjdcErq7ekz_DmLKfgN2xMmQrxvfgks193pljmXKU/s1600/AuthorSeries8x11SignLast3Speakers.jpg" width="492" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch mini-poster of three speakers.</span></span></b></td></tr>
</tbody></table>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmfLar5UlttLPPjvp6oKhdjf58dDAXvCM42HJngovcPUdTJdWCQEbtCk4Gi_DWylV0-miE8gjZ2FKu2GXIh4OjRKcrn1A2r1AcjG_MYfs745sFAGhBhACg-gLwH79LhM_kM6E5wKADqYU/s1600/AuthorSeriesSteverBerryHBHP.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmfLar5UlttLPPjvp6oKhdjf58dDAXvCM42HJngovcPUdTJdWCQEbtCk4Gi_DWylV0-miE8gjZ2FKu2GXIh4OjRKcrn1A2r1AcjG_MYfs745sFAGhBhACg-gLwH79LhM_kM6E5wKADqYU/s640/AuthorSeriesSteverBerryHBHP.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">5.5x8.5 inch half page handbill for individual speaker.</span></span></b></td></tr>
</tbody></table>
<br />
<br /></div>
<!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F3.bp.blogspot.com%2F-on9SuPKYe40%2FVIIligLHBII%2FAAAAAAAAB3M%2FVHIHxp73Gs0%2Fs1600%2FAuthorSeriesPodiumSign18in.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKkcPr9Vwaoj8P3XcV-U7O8dnsEkzRyNQBbNd8CQWOqTQl-0VfH6gkKKHIFNCC5_crPvakyWtow4hTIEPXBlj8-wTYFInXk1NlKjBC16Hfs5xY-QdRf_ua602JKeSo1PLTbCZxi7JP1yA/s1600/AuthorSeriesPodiumSign18in.jpg" --><div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-90865374364828111672015-01-01T08:00:00.000-05:002016-03-08T10:06:47.066-05:00Library Newsletter, THINK... Winter 2015 Issue<div dir="ltr" style="text-align: left;" trbidi="on">
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikcbMDHEH9sXfGhJJ1H-cZ8VrzkUJ6KJaRK_8mzOXhQ8BrxCsctSdNPwwegPnSrK-hB4ymbRH9tfjYvo291JM0L_OhPFkoyjq9_wlJFu0kYVf7KQsThDfQ_pQ4V5XNyqiYaOkXIgJU4Bw/s1600/THINKWinterCover8x11JAN2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikcbMDHEH9sXfGhJJ1H-cZ8VrzkUJ6KJaRK_8mzOXhQ8BrxCsctSdNPwwegPnSrK-hB4ymbRH9tfjYvo291JM0L_OhPFkoyjq9_wlJFu0kYVf7KQsThDfQ_pQ4V5XNyqiYaOkXIgJU4Bw/s1600/THINKWinterCover8x11JAN2015.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Newsletter cover.</span></span></b></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">The library's free, 12-page winter edition of <span style="color: #cc0000;"><i><b><span class="Apple-style-span">THINK...</span></b></i></span><span class="Apple-style-span" style="color: #7f6000;"> </span></span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">newsletter </span></span>arrived in January. The issue covers quarterly news and over 800 scheduled events from January through March. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">A
printed edition of 2,750 copies is delivered not only to all twelve
library branch locations but also to select non-library businesses to
extend its reach further into the community. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Online copies are also available on the library's website at, <span style="color: #cc0000;"><i><b><span class="Apple-style-span"><a href="http://aclib.us/news">http://aclib.us/news</a>. </span></b></i></span></span><span style="color: #cc0000;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span><br />
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Development
of the newsletter begins with library staff entering their planned quarterly events into the library's electronic calendar system during a 30-day period
prior to beginning the editorial production
process, which in turn takes an additional 30 days of production prior to delivery of
the publication to the public. </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Printing services are outsourced to a local printer, </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaMO5kYXzSR-AY4y-iBmUPyfIzQJIVH_VcUa1ZAM1aQnfHwcPsSaY9gOWmOgbeP85DxC2ZrfAvd5LpLuh6Qxqc1PiYyULLhA4X6kFfxdJrgsnLPDi4FaeMwZ3rFSo_q05s0j-aJuAysfo/s1600/BlogIconTHINKWinter2015.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaMO5kYXzSR-AY4y-iBmUPyfIzQJIVH_VcUa1ZAM1aQnfHwcPsSaY9gOWmOgbeP85DxC2ZrfAvd5LpLuh6Qxqc1PiYyULLhA4X6kFfxdJrgsnLPDi4FaeMwZ3rFSo_q05s0j-aJuAysfo/s1600/BlogIconTHINKWinter2015.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website blog icon.</span></span></b></td></tr>
</tbody></table>
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Events published in the newsletter </span></span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">are the same as seen on the library's website calendar of events. </span><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;">Due to limited space in the newsletter, complete descriptive information about the events are not published, however, those details remain available on the online branch calendars.</span><br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQY6cMErbl2DfxveTUXMLBtmuwm6yc8Udbl7oAlKgZtcYwx8Recxn0ZVk8aiSuo0nthCBzzWg4IRSsGenn5hZTQPQK8l4eKmHSrcFSFPDkNs3NxMRMk7RSsgYvcn5_-JDBQe1vHbM2vpI/s1600/THINKWinterPSA2015.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQY6cMErbl2DfxveTUXMLBtmuwm6yc8Udbl7oAlKgZtcYwx8Recxn0ZVk8aiSuo0nthCBzzWg4IRSsGenn5hZTQPQK8l4eKmHSrcFSFPDkNs3NxMRMk7RSsgYvcn5_-JDBQe1vHbM2vpI/s1600/THINKWinterPSA2015.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">TV broadcast public service announcement (PSA).</span></span></b></td></tr>
</tbody></table>
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<br />
<span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"></span></div>
<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-53629529668499546942014-10-24T09:38:00.003-04:002016-07-14T13:16:44.458-04:00Promoting Library Event for Author Myla Goldberg<div dir="ltr" style="text-align: left;" trbidi="on">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ59ZC3CI4LCntDwtLWiyvzfKTsvwbgnXAlaZM465oLXLGPL67g03mjFsRFCrZDrzbGxm7JiXh7sJr2ht35JcT5G79abJ0Yd_xD9VILXPCaQS1pICVTIWUSQY5xU0Jvm68PFc35LRL28w/s1600/AuthorMylaGoldberg45x45DisplayPosterLR.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ59ZC3CI4LCntDwtLWiyvzfKTsvwbgnXAlaZM465oLXLGPL67g03mjFsRFCrZDrzbGxm7JiXh7sJr2ht35JcT5G79abJ0Yd_xD9VILXPCaQS1pICVTIWUSQY5xU0Jvm68PFc35LRL28w/s1600/AuthorMylaGoldberg45x45DisplayPosterLR.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">45x45 inch large format display poster</span></span></b></i></td></tr>
</tbody></table>
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<tr><td class="tr-caption" style="text-align: center;"><i><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Quarter-page handbills</span></span></b></i></td></tr>
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><b>Author Myla Goldberg</b> will speak at the Alachua County Library District in Gainesville, Florida on Thursday November 6, 2014.The author provided some good, high resolution images from her website at </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span class="Apple-style-span" style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://mylagoldberg.com/press.htm">http://mylagoldberg.com/press.htm</a> </span></span></span>for use in creating publicity to promote her event. </span></span></span><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
Alachua County Library District and the University of Florida Writers’ Festival
are pleased to bring you “An Evening with Myla Goldberg.” Ms. Goldberg
will be discussing her work, reading from her books, and taking your
questions. She will also sign books at the conclusion of the event.</span></span></div>
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<tr><td class="tr-caption" style="text-align: center;"><i><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">3.25x4 inch print advertisement</span></span></b></i></td></tr>
</tbody></table>
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Myla's<span style="color: black;"> bestselling
writer of <i>The False Friend</i>, <i>Wickett's Remedy</i>, and, <i><a href="http://mylagoldberg.com/more_books.htm#beeseason" target="_blank"><span style="color: #1f457f;">Bee Season</span></a></i>, which was a <i>New York Times</i> Notable
Book for 2000, winner of the Borders New Voices Prize, and a finalist for the
Hemingway Foundation/PEN award, the NYPL Young Lions award, and the Barnes
& Noble Discover award. It has been adapted to film and widely translated.
In addition to her novels, she has written an </span><a href="http://mylagoldberg.com/more_books.htm#timesmagpie" target="_blank"><span style="color: #1f457f;">essay
collection</span></a><span style="color: black;"> and a </span><a href="http://mylagoldberg.com/more_books.htm#catchingthemoon" target="_blank"><span style="color: #1f457f;">children’s
book</span></a><span style="color: black;">. She writes and teaches in Brooklyn.</span></span></span><br />
<br />
<b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Project designs (and deliverables) included:</span></span></span></span></span></span></b><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">> 8.5x11</span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">inch s</span></span></span></span></span></span>ign (4)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">> Quarter-page handbill </span></span></span></span></span></span>(200)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">> W</span></span></span></span></span></span></span></span></span></span></span></span>ebsite banner advertisement (1)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">> </span></span></span></span></span></span></span></span></span></span></span></span>3.25x4 inch newspaper print </span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">advertisement </span></span></span></span></span></span>(1) </span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">> </span></span></span></span></span></span></span></span></span></span></span></span>45x45 </span></span></span></span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;"><span style="color: black; font-family: "georgia" , "serif"; font-size: 11.5pt;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">inch </span></span></span></span></span></span>display poster (1)</span></span></span></span></span></span><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMCoE_7PnAhyphenhyphenS-Wnxto3AmtlZ2jdPx2-5h6xr3dMVB7Q0bGBv8esBQ4tkY3rvsU1P8R0UxptEpwxegVpNXv64_pqkNBZzvAhr8aSE9XPM_WfdmG3jXLgHtS__bjvkjZxfSis2wQnKWWXc/s1600/AuthorMylaGoldberg8x11Sign.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMCoE_7PnAhyphenhyphenS-Wnxto3AmtlZ2jdPx2-5h6xr3dMVB7Q0bGBv8esBQ4tkY3rvsU1P8R0UxptEpwxegVpNXv64_pqkNBZzvAhr8aSE9XPM_WfdmG3jXLgHtS__bjvkjZxfSis2wQnKWWXc/s1600/AuthorMylaGoldberg8x11Sign.jpg" width="308" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch sign</span></span></b></i></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0tag:blogger.com,1999:blog-6204398220150460829.post-5092037696379153102014-10-10T11:48:00.000-04:002016-03-08T10:08:14.899-05:00Integrated Marketing Design Collaterals for Library Literacy Learning Conference<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBShs_1Q1PkgSHIP-zCe7jdff6KKJiNlri2XUcvEs7QnLpEBLm1WBLRypIW50F_L5QjiIhlG9eQ4eoFa29a-_FHJV6RGWysB9mc99DN2YAxFDNxzm6oyX9WJuEOyTAflpdOCnbzbOKZE/s1600/LiteracyConferenceWelcomeImage.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMBShs_1Q1PkgSHIP-zCe7jdff6KKJiNlri2XUcvEs7QnLpEBLm1WBLRypIW50F_L5QjiIhlG9eQ4eoFa29a-_FHJV6RGWysB9mc99DN2YAxFDNxzm6oyX9WJuEOyTAflpdOCnbzbOKZE/s1600/LiteracyConferenceWelcomeImage.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">PowerPoint welcome image.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3_BlD_h69zxI-_5A8rkUUTAgb5RknPe7dKmuXhKA1Ia9rr3oirKtzDUPLQM9sGApKzCrp1p-v7pzCPTIGFrRwgRY0G47iApBSPRvDTm_eX3rD07tkPOfsOqy1PDKLTiilo7xIUN_HrqI/s1600/LiteracyConference8x11Sign2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3_BlD_h69zxI-_5A8rkUUTAgb5RknPe7dKmuXhKA1Ia9rr3oirKtzDUPLQM9sGApKzCrp1p-v7pzCPTIGFrRwgRY0G47iApBSPRvDTm_eX3rD07tkPOfsOqy1PDKLTiilo7xIUN_HrqI/s1600/LiteracyConference8x11Sign2014.jpg" width="246" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Event promotional 8.5x11 sign </span></span></b></td></tr>
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<h3 class="post-title entry-title" itemprop="name">
<span style="font-weight: normal;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The
Alachua County Library District <b>Literacy Office</b> will host a conference
event in Gainesville, Florida. It will be preceded by a breakfast for
tutors and students, then open to the public for the rest of the
conference.</span></span></span></h3>
<h3 class="post-title entry-title" itemprop="name">
<span style="font-weight: normal;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">To
help promote the conference to both invited guests as well as the
public, a set of promotional collaterals was needed to be designed and
printed. A few months earlier, I redesigned an new integrated identity
and set of marketing collaterals for the office </span></span></span></h3>
<h3 class="post-title entry-title" itemprop="name">
<span style="font-weight: normal;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">( </span></span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: normal;"><a href="http://librarygraphicdesign.blogspot.com/2014/08/integrated-library-literacy-collateral.html">http://librarygraphicdesign.blogspot.com/2014/08/integrated-library-literacy-collateral.html</a> )</span></span></span><span style="font-weight: normal;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">, so I used these as the basis for designing the conference event collaterals too. Maintaining a consistent use of the design sensibilities created earlier during the redesign helped to further reinforce brand recognition of the ACLD Literacy Office.</span></span></span></h3>
<h3 class="post-title entry-title" itemprop="name">
<span style="font-weight: normal;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></span></h3>
<b><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Design collaterals (and quantities delivered) for this conference event included:</span></span></b><br />
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<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Breakfast Invitation to learners & tutors in English language (42)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Breakfast Invitation to learners & tutors in Spanish language (10)</span></span></span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Conference Invitation to general public </span></span>(20+)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">E-mail announcement </span></span>invitation image (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">4.5x3.5 inch folding invitation schedule insert (62)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">4.25x8.5 </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">inch </span></span>two-sided event program (100)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch PowerPoint W</span></span>elcome image (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch PowerPoint Thank You </span></span>image (1)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch </span></span>award certificate (1)</span></span></span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">8.5x11 inch promotional sign (520)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">22x28 inch </span></span><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">promotional </span></span>poster (10)</span></span><br />
<span style="font-size: small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Library website banner advertisement (1)</span></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRYK0w2uVf0KiQUU1LkQMqxtw-SrISdDABe2kuHBuRBe_SQcgoAaYFns1gbui6F3qvUOs4ztcMhczNxnSPvcgNGlzRj0ADTtZuXaVQqBT0v0faObFmxBe38zvHARM06EEslJISTI7w6wY/s1600/LiteracyConferenceInviteFoldingCards2014ProofV1CoverExterior.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRYK0w2uVf0KiQUU1LkQMqxtw-SrISdDABe2kuHBuRBe_SQcgoAaYFns1gbui6F3qvUOs4ztcMhczNxnSPvcgNGlzRj0ADTtZuXaVQqBT0v0faObFmxBe38zvHARM06EEslJISTI7w6wY/s1600/LiteracyConferenceInviteFoldingCards2014ProofV1CoverExterior.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Folding invitation exteriors (printed two-up on 8.5x11 inch card stock then folded and trimmed to size).</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiILPqMWiMU2XwiPxvKGdgP-h_QvLK68-qzEcmnchY8bsbdfg1Gq9YSwcI01OW95qsxw9_e32jzKZmHLCYZoliYeKGlfuZ9DjZ0d-SIMXNP_tfcOKQiVUeeUqrctKs-7DbO89W0jfdi2ek/s1600/LiteracyConfInviteBreakfast&General2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiILPqMWiMU2XwiPxvKGdgP-h_QvLK68-qzEcmnchY8bsbdfg1Gq9YSwcI01OW95qsxw9_e32jzKZmHLCYZoliYeKGlfuZ9DjZ0d-SIMXNP_tfcOKQiVUeeUqrctKs-7DbO89W0jfdi2ek/s1600/LiteracyConfInviteBreakfast&General2014.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Folding invitation interiors (two versions: one for learning teams and one for public.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTPwe_WbryFGJI-6GLbndHTpProCXoHcvlGz8Sm-c-FORSPrs2Jzk-YR_WZTaFAHzfGNa-BsZa135mgECraqKWlWdvs08T6U-rkMF2l4HyJaxfcSqyqZC-mBHyZiO6lPz7mxbnSXUICvQ/s1600/LiteracyConferenceInviteInsert2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTPwe_WbryFGJI-6GLbndHTpProCXoHcvlGz8Sm-c-FORSPrs2Jzk-YR_WZTaFAHzfGNa-BsZa135mgECraqKWlWdvs08T6U-rkMF2l4HyJaxfcSqyqZC-mBHyZiO6lPz7mxbnSXUICvQ/s1600/LiteracyConferenceInviteInsert2014.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Invitation insert page.</b></span></span></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglgNg8QdGwFXlRY1az9wMyMeuhxl18YyM36uy_kZy0YWW_g9bxcc1-7HheOBv68LYV9H71FiEq2JgJ3ejgWj33lB4NvceP_3rj_vxEJGirLZ3QAOlNaMmtTirfO8SrYIhKOQhu_d1BxyA/s1600/LiteracyConferenceProgramFrontBack2014.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="322" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglgNg8QdGwFXlRY1az9wMyMeuhxl18YyM36uy_kZy0YWW_g9bxcc1-7HheOBv68LYV9H71FiEq2JgJ3ejgWj33lB4NvceP_3rj_vxEJGirLZ3QAOlNaMmtTirfO8SrYIhKOQhu_d1BxyA/s1600/LiteracyConferenceProgramFrontBack2014.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Program front / back.</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS4nAfU2YV9PhH3GQStR-P-37sv1vf-msJcHv2EB6mx086orzm0wsDl2nNg7rxbBIGqepMpDF6dxUz9Q8X_ZKL-ZGChtL5QkGP8nU-ggdxN2ocfXxfNTr4amrxMH9wMFM16zVjDhWb6Xk/s1600/LiteracyTutorCertificateSample.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjS4nAfU2YV9PhH3GQStR-P-37sv1vf-msJcHv2EB6mx086orzm0wsDl2nNg7rxbBIGqepMpDF6dxUz9Q8X_ZKL-ZGChtL5QkGP8nU-ggdxN2ocfXxfNTr4amrxMH9wMFM16zVjDhWb6Xk/s1600/LiteracyTutorCertificateSample.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><span style="font-size: xx-small;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Certificate award concept (to be used later in conjunction at year-end event).</span></span></b></td></tr>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaDKWu5hLXx5Rh8AQtYnjAvyjUAQK_4B_ZksgLLcZXJ-3tLpV0igzsjx9r0XW3AqWF_VzKweq1Adj3lJ2pdQiRzeAKU-zkonvhUooAi7J0pQszbQoMeDfIxmhQN-tSRhbj8EJ4D1gOG2I/s1600/LiteracyConferenceThankYouImage.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="308" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaDKWu5hLXx5Rh8AQtYnjAvyjUAQK_4B_ZksgLLcZXJ-3tLpV0igzsjx9r0XW3AqWF_VzKweq1Adj3lJ2pdQiRzeAKU-zkonvhUooAi7J0pQszbQoMeDfIxmhQN-tSRhbj8EJ4D1gOG2I/s1600/LiteracyConferenceThankYouImage.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><b><span style="font-family: "arial" , "helvetica" , sans-serif;">PowerPoint thank you image for closing the event.</span></b></span></td></tr>
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<div class="blogger-post-footer">View the full post at https://librarymarketingdesign.blogspot.com</div>Library Marketing Designhttp://www.blogger.com/profile/16947905950058029277noreply@blogger.com0