|Completed event invitation shows front and interior pop-up sides.|
Exterior illustration went fully around the back and included the library logo.
|First attempts to work out mechanics of the invitation folding and |
integrated design relationship with the program are shown here.
I knew as far back as March that an event would be held to celebrate the completion, but it wasn't until May that I even had an idea what was being proposed for the decorative set design. The date of the event wasn't confirmed until only three weeks before it was to take place, and confirmation of speakers at the event not confirmed until the two days before the event. It is precisely because of this kind of lag in event planning and execution that a smart, pro-active designer needs to be able to work in advance as much as possible in order to have a design concept approved and project files prepared and essentially ready to go--save for whatever eleventh hour changes in language might be required. That way, making a few last minute changes won't be as big an issue as trying to start the entire set of collaterals would be.
|Showing use of artist renderings on|
the invitation (front) and program (behind).
A highlight of the architectural decoration was to dress four vertical posts with free-form elements cut out of plastic Tyvek or a similar material. These elements were then mounted to the columns and ceiling to create a "tree," complete with leaves and even a tree house for one of the children's book characters. I used this architectural feature as inspiration for the event invitation, choosing to make a pop-up card out of the rendering of the planned set design.
|Program front (top) and back (above) continue use of the |
artist renderings and introduce colour in a symbolic nod
to its completion.
The program was much easier to execute. It was a flat half page front/back card stock, featuring a new artist rendering of the column on the front side, then the same invitation front rendering shown again on the back side of the program, introducing a couple of colours on back to emphasize the column and differentiate it from its associated hanging features. Adding colour to the artwork was to symbolize its completion since taking a photograph of the finished construction wasn't possible in order to print the program in time for the event.
To round out the promotional collaterals, two website banners were made for announcing the approaching celebration event and later a more generic one to reinforce the newly refreshed space were made. This is where the "before-and-after" visuals were finally put to use.
|Two website banners announce the celebration event (top)|
and ongoing reminder of its rejuvinated status (above).
included printing, trimming
die-cutting and folding of
and two web banners.
Photos taken of the construction phases and of the celebration event can be found on the library's Flickr account at www.flickr.com/acld.