Author Event: Paul Reyes

Right, clockwise from largest: a tabloid-sized poster that can be reproduced at a larger scale for a large format poster, a ACLD website homepage ad (leaves room at top for a page ticker display), an 8.5x11in. page with four announcements on it that will be trimmed to become four handbills, and a black/white newspaper ad.


Often sponsored by the Friends of the Library, the library has an active schedule for author events which I produce event collaterals for. The usual items typically include the following:


1 34x43in. large format poster
2 to 15 11x17in. tabloid-size signs
200 8.5x11in. quarter page handbills
1 ACLD website homepage ad


Occasionally, I’ll produce additional items such as:


1 colour and/or black/white newspaper print ad
2 different sized newspaper website ads


Images are typically provided by the speakers, their agents, or by sourcing images via the internet. One of the challenges of getting images from people is that they don’t realize how poor the quality of a 72dpi image is. Good enough for reproduction on the web at smaller sizes, images of that dpi—unless it’s dimensions are very large—are usually too poor to translate well as a print image, resulting in a pixelated appearance. This was the case with this author’s profile image as well.