WMD had been started by K.C. Chew about 25 years earlier as a typesetting shop that eventually took on more and more layout and design work. Over the years, WMD established itself as a bona fide and notable design firm that produced a wide range of award winning print design work for clients of all industries and levels. By the time I arrived at WMD’s historically quaint shop house on Ang Siang Road in Singapore’s Chinatown district in late 1999, K.C. still owned and operated the studio, but had given daily management duties to a very fine and capable young manager, Edi Fung. Under K.C. and Edi’s efforts, WMD built up a stable of clients ranging from small local enterprises to top 10 multinationals listed on the Singapore stock exchange.
One of our largest clients was the National Library Board of Singapore. The national library system serves the entire nation of Singapore (with a population nearing three million) and was, at the time, comprised of over 24 libraries, including one national, three regional and 19 public libraries. Although a small company, WordMakerDesign contracted with NLB to produce a variety of communications for them in all matter of corporate and retail communications, ranging from corporate branding strategy through product delivery. Projects included brochures, fliers and program notices for library patrons, program and service identities, trade expo convention booths, interior wall murals, and environmental directional signage for lobbies, book shelves, drop boxes, check out areas, staff offices, doorways, and external building markers. The most extensive project was to develop the visual image of the library to the public through the development and implementation of a thoughtfully and comprehensively designed, unified signage system.
No comments:
Post a Comment