07 July 2011

Author Event: John Darnielle

The 45x45 large format poster.
Author John Darielle will be speaking at Headquarters Library on 12 July about his most recent book, Masters of Reality.

To promote this event, the only item requested was the in-house 45x45 inch display poster. Since the large format printer only prints a maximum of 36 inches, I printed it out in two strips and pieced them together with double-stick tape.

Aside from the essential event information, I like to make it a point to include some background information on the author. This is because not everyone knows who a visiting author is and can't always get a sense of what their book is about unless it is quite obvious. If I hadn't dug a little deeper into the press information, I wouldn't have realized that Darnielle's book shares the same title as a song or album produced by the music group, Black Sabbath, and that the book is part of a continuum of books written for a series of books named 33-1/3.

For anyone not familiar with the author's work or the topic in which he covered, I thought including mention of it would prove useful for catching the eye and attention of people who would otherwise not give the event a second thought (and most likely also not make any effort on their own to find it if it wasn't placed right under their noses).


  1. For all the effort to get it "placed right under their noses" the printed poster looks pixellated and streaky.

    Still I bet the event will go well.

  2. You're absolutely right, Anonymous. Noticeable pixelation occurs when enlarging an image beyond its optimal size; it becomes even more noticeable when starting out with a lower resolution (and thus lower quality) image. That's why it is always best to work with the highest possible resolution image you can.

    I put effort into ensuring that I'm starting the very best materials available to me. If I'm in doubt or find an image unsatisfactory, I ask if there are alternatives. The worst case is that there isn't. But the upshot to at least asking is that maybe there might just be. So it never hurts to ask. Not everyone is knowledgeable about the importance of image quality and the role it plays in producing a good visual, and I find myself having to inform and educate those who are unaware. But it's good to share this kind knowledge so that you have an advocate keeping this in mind in advance while selecting images to send for creative use.

    There are times when we're limited by the resources we have until they can be improved. Just as it is with equipment, the same is true with the people or processes involved. As long as we're truly making our very best effort with what we have and working toward better solutions to resolve those limitations, at least we're moving in the right direction to promote the library as best we can. It's always best to do your best and to make an honest effort than little or none at all. At least that's my credo. =)