|Rebranded program event identity design.|
|Previous marketing material designs: identity, web banner, print ad,|
flyer and handbill (same design), and quarter page handbill sheet.
Even before February, I had already discussed with the librarian that if we had time enough, I would like to redevelop the visual identity and promotional materials for this event. The existing marketing materials, which had been used for at least four years, utilized a photograph of open book in between two opposing hands holding with what appeared to be something akin to game show joy sticks, as well as a typographical treatment for the event name that was legible but somewhat awkward. It was less of a logo and more of a photo with a typographical treatment over the image.
|8.5x11 inch flyers/sign redesign concepts would also be |
scaled to size for handbill and poster collaterals.
I wanted to create a logotype that could remain legible at different scales—especially small if needed—along with silhouetted images of people in some kind of action or fighting stances. The two images I had in mind were either youths in front of a standing microphone such as you would see at a spelling bee contest, or—and this was what I most wanted to pursue—images and typography styles that evoked vintage boxing posters.
I first worked up about 50 logo designs and presented them to our teen librarian. We narrowed the selection down to two that I could refine further based on her feedback. I also showed design treatments and reference images that included boxing posters, spelling bee photographs, and silhouettes of youths jumping for joy. It was decided that the silhouettes would be the most flexible design elements to work with, so I took the design in that direction and presented a series of print ads featuring silhouetted youths leaping in exuberant celebration along with the refined logotype and type treatments for what the essential promotional text would include.
|Additional development included a decidedly more feminine looking |
participant, and a vote instruction display sign.
|Box wrapping paper design for vote entries.|
The final promotional pieces to be created were online banner ads that would appear on the library's web site. I provided two options to be used.
|Two web site banner ad choices.|
Projects and quantities delivered:
8x11 Flyer/sign (21)
Quarter page handbill (200)
36x36 inch Vote box wrapping paper (12)
Web banner option #1 (1)
Web banner option #2 (1)
|Library web banner in use.|