|Promotional collaterals included (from top to |
bottom) a web ad, quarter-page invitation, half-
page event program, and wall sign (not shown).
To promote the opening, creation of a collection wall sign, an invitation, event program, and web page ad were all requested. I contracted the wall sign out to a local sign making company, asking them to match the specifications of other signage seen in the library, then created a simple quarter-page front/back facing invitation that was eventually sent out to 100 recipients.
For art, I had nothing to work with directly from the collection, and with little time and confirmation on coming information, I decided to go the simple route to keep things uncomplicated and as little time consuming as possible. So I used the leather texture of a book cover as a background image, then changed the hue to a traditional "personal library study room green." To add a little interest to the otherwise flat colour, I added a spotlight effect on it, then placed gold text over it. A second layer of black text became a shadow with gaussian blur effect to diffuse the shadow. On the back side of the invitation it was even more straight-forward with the essential text set in the same background green colour and crowned with a black ACLD logo on top.
|For our local television station, a Public Service|
Announcement (PSA) was created that maintained the
promotional styling used for the grand opening.