17 March 2012

Library Rules: Library Conduct Signage Design

A new conduct sign was created in three sizes to be displayed in library environments.
As we all know, the library has always been a place where people could go for reading. In order to do that, a certain amount of ambient quiet has always been encouraged in library settings. Earlier generations of visiting patrons used to be more restrained and considerate about noise. But with the passage of time, the evolution of library services and activities that include much more than readingas well as generational changes in behaviourthe rise in noise has increased in the library setting.


I'm sure few librarians relish the task of enforcing library rules of conduct, but this has fallen upon them as first responders to violations. After that, reinforcements—additional library staff, managers, private security, and even city police are called if needed. Problem behaviour reports are then generated and even no trespassing violations are issued to serious or repeat offenders.


Library staff look for ways to reduce their front-line involvement, as well as a way to validate interjecting themselves into problem behaviour situations. Often, violators will feign not knowing rules exist for simple common sense and courteous behaviours. A way to address this lack of knowledge and to raise awareness about what isn't acceptable public behaviour is by posting rules where patrons will see them.


Unfortunately, when a code of conduct sign is installed, it is all too easy for patrons to not  notice a sign in a location that displays the rules. I can empathize with patrons who might miss seeing such a sign due to the visual assault I see myself when upon walking in to some libraries. There is simply way too much material clutter to take everything all at onceespecially if standing in a room to read all the signs posted everywhere isn't your primary reason for coming to the library.

Whether or not patrons actually see a conduct sign or not, there is no way for library enforcement to guarantee they have. Therefore, librarians request additional signs be placed in all areas where undesirable behaviours occur. Then, when signs are placed there and problem behaviours continue, they ask that the signs be made bigger.


One can easily see where this escalation in signage creation and placement is going and ultimately how ridiculous it will become. Because at the end of the day, no matter how many signs you make, nor how big you make them, there will always be some problem behaviour visitor who will say they didn't see a conduct sign or know the rules (when in fact, it would be almost impossible not to know).


Finding a suitable informational vs. aesthetic balance is always a challenge I face as a designer. Whereas librarians want multiple, large signs conveniently placed within eyesight and an easy finger-pointing distance away for when they have to address behaviourly-challenged patrons, I want fewer and less conspicuous signage that doesn't add to the already volumnous clutter on display in the library environment. I believe that the exercise in behaviour modeling should be in continually educating the public about conduct rules without posting a written message over every available surface of the library. This will undoubtedly continue to be the ever-present debate between first-line responders who must manage patron behaviour, and designers who must manage aesthetics.

The early conduct sign I inherited when arriving at the ACLD.
For our library, no conduct signs had ever been created for consistent district-wide use. The closest that had been developed to date was the "please be considerate" sign which was used in a couple of  libraries. Later, different libraries would request signs with different messages that pertained to specific offending behaviours they wanted to address. This resulted in a variety of ad hok, unrelated new sign designs and sizes, with new language on themnone of which looked like they belonged to the same corporate organization.


After getting requests for more different signs, I asked that the district approve development of a standard sign design that would be used district-wide. The first requirement was to reduce the 33-odd formally identified rules of conduct down to a more manageable top 10 or lessotherwise the sign would either have to be very large and dimensionally impractical, or the text would have to be very small and ineffective for reading. We needed a sign, not a memo.
A conduct sign to address specific single rules.

Next was to develop a simple and recognizable style that utilized the corporate brand elements—logo, type face, colour—one which reflected the corporate identity design sensibilities. I first proposed a sign style (seen right), and later  was asked if I could include pictogram elements to further illustrate each behaviour for quick identification. The result was the sign at the top of this blog post.


The sizes this sign design was applied to include 1): a 20x30 inch large format poster that would be placed in a glass enclosed pedestal display at the entrance of the Headquarters Library; 2) a 5x6 inch small sign that could be wall mounted in a variety of locations in every library; and 3) the same 5x6 inch sign image used as the screen saver on computer monitors.



3 comments:

  1. Thanks for this information and great ideas. We always seem to have a cell phone problem in the area of the computer patrons...ring, ring, ring. And we have signs up asking them to put the cell phones on vibrate or take their call in the lobby outside of the main library. Maybe we can come up with something simple and straight-forward like yours with our logo and color. Great ideas. Thanks much.

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  2. An idea by our adult services manager is to use the conduct sign image as a screen saver on every computer. We think this is a great idea because it would be unavoidable for people who use the library computers. At the moment for us, however, is that our systems department say the image can't be used at the same time we continue to use software that shows a timer clock floating on-screen. We'll keep pursuing the idea and whatever options may spring forth. But if you don't already have something on your computer monitor that such an image would conflict with, I'd say try that!

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  3. For your consumption, I recently came across an insightful point-of-view article about signage here: http://www.libraryjournal.com/article/CA504382.html

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