Library Anniversary Event Marketing Designs

Library anniversary sign.

Thirty years ago Alachua Branch Library was the Alachua Library. It wasn't until 1987 that it joined the Alachua County Library District. So on February 19, the library branch will celebrate its thirtieth anniversary by holding an event at their location.

Invitation back.

I was asked to create marketing collaterals to promote the event, including an invitation, web banner, and timeline handout. Curious to know what material has been traditionally chosen to celebrate a thirtieth anniversary, I went online to look. Pearl was one of the selections, so I sourced for public domain photography that resembled the sheen of a pearl surface and elected to use one that had a silvery-gray sheen to it.

I wanted the pearl texture to be an enlarged background surface, and for the main visual I selected a watercolour painting of the branch library. Each of our libraries has been painted in watercolour by an artist, and because these paintings are used on occasion by each branch as an easily recognized visual element, I felt it would be the best go-to image to identify and support the event location. By itself, however, the watercolour is unframed, so to add a touch of elegance, I placed a detail of the watercolour image into an oval frame that had some interesting detail work of its own.

Event timeline handout.

Lastly, I designed a motif for the event name using a simple typographical solution based on our corporate typefaces—Arial and Garamond. An ACLD book logo lays behind the event name text, large but subdued, burned semi-translucent into the pearl textured background. This gives the District identity a presence without overshadowing focus on a larger, more complete consideration of this particular library's history.

The web banner utilized the same design elements, only reoriented for the horizontal banner dimension.

The branch library later requested creation of a historical timeline for handing out at the event. The essential text was provided, as well as the request for a half page size. I challenged, however, the request to have the handout printed on pink paper, since pink had no visual connection to the other collateral elements already developed. Instead, I used the same pearl texture on both front and back sides so that the back side wouldn't simply look like cheap, white card stock. The event name motif and watercolour on its oval frame were both added above the timeline text to keep this collateral piece consistent with the others.

Web banner.

Total collaterals:

200 invitations

1 web banner

175 timelines