More Black History Month Library Event Design Collaterals

The Library website banner web ad as it appears online.

Newspaper print ad.

In an earlier post ( Library Events for Black History Month 2012 ) I unveiled my design concept for a Black History Month promotional marketing theme, "Celebrate Black History Month: Make The Dream Real." The headline is followed by a tagline that states: "A Dream Worth Having Is A Reality Worth Working On."

One of the 13 branch event listing pages.

The marketing concept follows Dr. Martin Luther King Jr.'s "I Have A Dream" speech and call to action. Likewise, the thrust of this campaign is to also say: "Don't just dream. Work towards it through action. Make the dream real as best you can."

I chose a simple, yet striking photo of the recently erected Martin Luther King Jr. memorial in Washington DC as the focal point of the design concept. A selection of other historical photos of people and events related to the American civil rights movement are also included in an orange stripe that encapsulates the aforementioned tagline above.

The design has been applied to a variety of print and online collaterals in an effort to promote the Alachua County Library District's celebration of Black History Month through specific programming events and general awareness displays.

The same image above was used for quarter page
handbills, and two different sign sizes. 

In addition to the collaterals shown in my earlier post ( Library Events for Black History Month 2012), post highlights a few more applications of the design to additional collaterals:

A youth services A-frame display shelf sign; an 8.5x11 inch print advert in the Black College Monthly magazine; an online blog icon; a 11x17 inch monthly event listing for most of the 12 branch libraries, each with their own specific listing of events for the month of February on the sign; a series of signs and handbills for a specific annual event called: Outside the Book; a simliar set of 11x17, 8.5x11 and handbills for another event: Music & Dance, and, a general awareness newspaper print advert.

Creating a single design theme and treatment helped to provide a uniform and consistent appearance and message to an entire range of programming events. It also helped to reduce the design department workload from attempting to create an entirely different creative concept for each separate but holiday-related program.

A-Frame bookshelf top sign.