03 October 2013

Marketing Design for Graphic Novels Author Events

A large format poster publicized the series of library visiting author events.
Library website banner ads featured single or combined authors.

During the month of October, the Alachua County Library District Headquarters Library will host six different events featuring visiting graphic novel authors, two of which who will also be participating in the local Florida Writers' Festival in Gainesville. Publicity for the library events included creation of a 45x45 inch large format display poster installed at Headquarters Library; two print adverts published in the local newspaper; and two library website banner ads. For extended application, the green panel for author Andrew Nichols was also delivered as an independent image to a librarian who planned to create her own event-specific signs and handbills.

Images used to create the publicity designs included head shots and book covers supplied by the authors. Detail areas from public domain illustration and custom-created textures were also used. Inspiration for the design styling came from researching common graphic design elements used in comic books and graphic novels. The design process included work created and/or modified using software from the Adobe Creative Suite: Photoshop, Illustrator and InDesign.

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