08 April 2014

Promotional Design for Library Speaker Event: Kimberla Lawson Roby

45x45 inch large format display poster.
A standard 8.5x11 inch page 
accommodated space for four handbills.
Author Kimberla Lawson Roby spoke at the Alachua County Library District in January 2013. A variety of marketing collaterals were used to promote the event, ranging from print, online and television broadcast advertisements, posters and signs, leave-behind handbills, and an invitation image to be used in email blasts.

The publicity materials utilized a consistent design style of the author's photo along with covers of books from her Reverend Curtis Black series.


A public service announcement advert also served 
as an image embedded into an email invitation.
Promotional collaterals created to promote this event:

250 quarter page handbills
30 8.5x11 signs
1 newspaper print advertisement
1 website banner advertisement
1 public service announcement (PSA) advertisement
1 email invitation image
1 45x45 inch large format display poster


A website banner ad followed in the style of the print collaterals.

1 comment:

  1. Thank you for your comment and reading somebroad. When I first began my career as a designer, I definitely purchased, read, or looked through a variety of design books and periodicals for inspiration and useful tips. I even tore out ads, illustrations, logos, and other designs from magazines in or heading to the trash bin and stored them in folders to flip through for ideas whenever I wanted. Not many publications provided production methods back then; most only showed images of final design projects and possibly summaries of the criteria that solutions needed to meet. These days, finding information is right at your fingertips. If you simply Google "graphic design tips" you'll have a plethora of blogs, books, websites, and even tutorial videos you can choose from. I don't plug products, but if you watch this short introductory video from John McWade at Before & After ( http://www.bamagazine.com/ ), you'll be able to appreciate a nice overview to some basic design considerations. The site also has a discussion forum where projects can be reviewed and discussed at www.mcwade.com/DesignTalk/ . I hope these links and the encouragement to Google for more provides you with some inspiration and encouragement to look anywhere and everywhere for more useful information you can use whenever needed.

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