Promotional Marketing Design for Library Speaker Event: Author Bill DeYoung

45x45 inch large format display poster.

One of two print advertisements.

Author Bill DeYoung provided two good quality images of himself and his book cover for use in promoting his author event at the Alachua County Library District in January. 

By "good quality" I mean sufficient for a decent print reproduction quality at the size the images are would be seen. Image quality is determined by two factors: the resolution of the image (for example, 72 pixels per inch or "72ppi" is sufficient for digital media reproduction but not printed documents, whereas printed documents reproduce better at higher levels such as 300 dots per inch or "dpi"; a suitable number is dependent on the scale you might adjust the original sized image to).

In DeYoung's case, both his book and headshot images were low resolution 72ppi images, but the dimensions were 11x16.6 inches and 6.6x10 inches, which allowed them to be scaled up larger without significant noticeable image degradation for the size I wanted to increase them to. A third image of the bridge I used in the web banner was also a higher quality image at 7x3 inches, 96ppi. The higher quality of image sizes ensured a higher quality visual image for each promotional piece created.

An 8.5x11 inch page provided 
space enough for four handbills.

Promotional materials created for this author event included:

One 45x45 inch large format display poster

One website banner ad

Two newspaper print advertisements

100 quarter page handbills for Headquarters Library

100 quarter page handbills for two libraries

Library website page banner ad.