04 June 2014

Two Winning Library Marketing Design Entries at the American Library Association 2014 PR Xchange Awards

Cover of winning THINK... newsletter / program guide / calendar of events.

Congratulations !

In May I was notified that I received two 2014 National PR Xchange Best of Show Awards from the Library Leadership Administration and Management Association's Public Relations and Marketing Section of the American Library Association. The winning entries were for a brochure titled "Things With Wings" and for the electronic version of our library newsletter, THINK... which is delivered as both print and online products. 

The official categories for these two winning entries are identified as:
Bibliographies / Booklists / Materials Promoting Collections - print category: 
Things With Wings Booklist Brochure,” $6 - $20 million budget category
Calendars of Events / Newsletters - electronic category:
THINK... Spring 2013  Newsletter & Program Guide,” $6 - $20 million budget category 

Considering there were 345 entries submitted by both public and private libraries nationwide and that contest committee chairs typically have entries judged by a panel of design, marketing communications and public relations professionals rather than librarians, it is an honor to be recognized for the design work I do on behalf of the library district I serve in Alachua County, Florida. A link to the winning issue (and other issues) of THINK... newsletter can be found here: http://www.aclib.us/think-archive .

Winning entries will be on display June 29, from 11:00am-1:30pm at the PR Xchange event which is part of the American Library Association annual conference, this year being held in Las Vegas. And, although I won't be personally in attendance, award certificates will be presented during the Best of Show Ceremony that same Sunday. The event provides an opportunity for visitors to browse through, be inspired by, and take home publicity materials offered by libraries around the country.

The annual Best of Show at PR Xchange recognizes the very best public relations materials produced by libraries in the past year. Entries will be evaluated based on content, originality, and design by a team of experts in public relations, graphic design, communications, and marketing who select the winner(s) in each category. The Best of Show Awards are sponsored by the Library Leadership Administration and Management Association's Public Relations and Marketing Section and are overseen by the PR XChange Committee. More information about the PR Xchange can be read here: http://www.ala.org/llama/awards/prxchange_bestofshow

Images of the 2014 Best of Show winning entries are located online at: https://www.flickr.com/photos/97060948@N06/ . Winning entries for 2013 are posted at https://www.flickr.com/photos/97060948@N06/sets/ (of which I had one winning entry that year as well).

Brochure exterior cover and interior panel views (placed on tan background for better viewing of dimensions).

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