Cone Park Library Branch Grand Opening

Front and back of the quarter page mailable invitation.

The library district opened a new branch library in November. Cone Park will service one of Gainesville's eastern neighborhood areas and will be open to all. The grand opening included a ribbon cutting ceremony, short speeches from a few notable city officials, and an open door to anyone wanting to step inside for a look.

The Cone Park branch location will be a permanent site with a permanent building planned to be built. In the interim, a temporary module building unit will serve as the library until construction will be completed in a few years.

A text heavy TV public service announcement (PSA)
for speed readers of the 20-second on-air spot.

For publicity, a grand opening theme was created to impart the dual purpose concept that building a library branch serves the community's desire to build their dreams. The imagery of a t-square and compass laying on an architect's blue print displays the drawing of an open book with a rainbow following the arch of the book's splayed out pages.

A web banner ad for the library website.

A variety of print and online publicity collaterals were created and printed in-house including:

400 quarter page handbills for delivery throughout the community

200 quarter page invitations

100 half page event programs

x 8.5x11 inch signs

x 11x17 inch signs

1 114x18 inch welcome banner

1 TV public service announcement image

1 web banner ad

1 imbedded press release image

1 blog icon

Library stacks end shelf design.

Aside from the publicity collaterals, bookshelf end panels were designed and printed out for use at the branch as well. A set of about 10 designs were submitted, then one was selected and used in the branch. All were printed out and delivered on the day before the opening--just in the nick of time.