Library Volunteer Appreciation Luncheon Invitation & Program 2012 Marketing Designs

Volunteer Appreciation Luncheon invitation front / back resembled a seed packet.

Event program front/ back continued the design theme.

The theme for the Alachua County Library District's 2012 volunteer appreciation luncheon centered on growing, and with an environmental horticulture agent as its featured guest speaker, I worked on the concept of promotional collaterals related to seed packet design. 


I submitted about 15 designs for consideration, and from that, developed a final design that would become the basis for applying to 300 invitations, 200 programs, 21 table marker signs, and 21 florist appreciation table tents. 


The design incorporated use of a public domain flower photo, self generated and vector clip art banners and seal, and a detail portion of a commonly used watercolour image of the Headquarters Library. A brand logo finished off two of the design elements. And...Clever Alert! ...in an effort to further resemble a seed packet, I also included a little faux seed packet language of my own, such as my "Latin" version of "volunteerus appreciatus luncheonata" and a small descriptive paragraph on the back of the invitation about this particular "variety" of volunteer. 

Triangular vertical standing table markers
indicated seating arrangements.

I would have liked the invitation to be an actual seed packet, but unfortunately the costing was prohibitive. Instead, the quarter page invitation was placed into an envelope along with a small seed packet that contained a variety of seeds.


Each promotional item was printed on 8.5x11 inch 110lb white card stock, then hand trimmed to size. Table tents and markers were folded for display.


Since real estate on the dining tables is always a premium, I created table markers that folded to form vertical standing triangle columns. The markers indicated which branch or organizational members sat at the various tables, attended by over 160 people.

Table tent front / back acknowledged the florist arrangements.

Small table tents a little larger than business cards were used to acknowledge the florist that donated the table floral arrangements.