Marketing Designs for Library Speaker Series: Life Skills for Teens

An 11x8.5 inch sign initiates the first of a series of teen oriented events.

Librarians from one of our youth services departments wanted to hold a series of events intended to help educate teens about important life skills. While I was being briefed to create publicity materials for the first event I learned the plan was to have more than one event for this purpose, so I proposed developing an identity mark for the entire series. This way each individual event could be easily recognized as part of a larger program—the series of events. 

Black/white and colour service marks were the first element to be made.

With an agreement to first create a service mark, I developed a small, colourful logo that incorporated gears into it to impart the idea of an important component of something greater that works, plus a symbol in the center of one of the gears to impart the idea of "adding" skills. These are of course, small, subtle design elements. So, a tagline was added underneath to further support the visual mark. The entire mark and tagline would appear on all related programs within the series. In the event that the series logo might need to be reproduced in black and white, a version of that was made as well. 

Quarter page handbills print four-up to a page prior to trimming.

As for materials for the first event, "Show Me The Money," I sourced photographic images of piles of scattered money and tried a couple out as background images/decorative borders. I didn't feel they had much visual impact or recognition as bills, however, so I chose a more identifiable, graphic detail element from a single dollar bill instead. Liking what I saw, I used that image as the background and matched event headline text to the bill ink colour. 

I kept descriptive and display text within our corporate standards fonts of Arial and Garamond. The original lengthy event description text I chopped down to a simple, impactful statement. Essential time, date, location information, a website address for more information, and the corporate branding rounded out the required elements.

Web ad as seen on the library website home page.

Projects included:

1 Program series identity mark, 

colour and b/w versions

200 Quarter page handbills

20 11x8.5 inch signs

1 Web page banner

A web ad for the library home page boils visual information down.
Additional information can be provided underneath in caption text.