29 March 2014

Marketing Design for Black History Month 2014 Library Events

Base theme design that would be applied whole or in part to other corresponding event collaterals.

Web page blog icon.
Every year, the Alachua County Library District puts on an array of programs and events to celebrate Black History Month. Marketing and design helps to support that effort through the creation of a variety of publicity materials. My first order of business in developing a visual theme for the celebration is to refer to The Association for the Study of African American Life and History (ASALH), headquartered in Washington, D.C. which sets the annual national theme for Black History Month. The association's mission is to promote, research, preserve, interpret and disseminate information about Black life, history and culture to the global community. You can read more about the ASALH here: www.asalh.net, and for an annual listing themes, here: http://asalh.org/blackhistorythemes.html.

Website home page banner ad would be 
used to promote all associated events.
The 2014 theme was "Civil Rights in America" so I focused on collecting images of three symbolic things relating to two key moments in a 100-year span of history related to the government's recognition of these rights: the Supreme Court building, Abraham Lincoln (in reference to the Emancipation Proclaimation of 1863), and finally Martin Luther King, Jr. shaking hands with then-president Lyndon Baines Johnson at the 1964 signing of the Civil Rights Act bill.

I was able to assemble these photographic images overlaying each other, then add a background of radiating light rays, stars and stripes and typography to create a few different arrangements for the various collaterals needed.

Television Public Television Announcement.
Projects included:

General quarter page handbills

350 General 8.5x11 inch event list flyer
1 General television PSA
1 General celebration webslide
1 General celebration blog icon
1 General newspaper print ad
250 Dance event quarter page handbills
1 Dance event 11x17 inch poster

45x45 inch large format display poster.
Final 45x45 inch display poster installed on site.

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