25 May 2014

Marketing Designs for a New Library Grand Opening Event

Roadside sign announces opening of new library after opening day.
Invitation (folded) was printed on card stock, two invites per 8.5x11 inch page.
Event program (lower right) was also printed in the same manner, but not folded.

Grand opening public service 
announcement ad.
In 2011 the Alachua County Library District received permission from the city of Gainesville, Florida to build a new branch library. After that agreement and until they could build a permanent building, a mobile trailer was used as a functioning library. Finally, in 2013, work on the permanent structure began and leading up to its opening, the library wanted to get word out that a grand opening celebration would take place.

I looked back at previously designed marketing collaterals for the mobile unit's grand opening as a basis for continuing the theme of "building the future." That series of collaterals made use of a blue print background, a rainbow, and a few architectural tools such as a t-square. An announcement for ground breaking on the new permanent location site used a shovel silhouette along with the rainbow as part of the handle. You can see samples of those materials in my earlier blog posts here http://librarygraphicdesign.blogspot.com/2011/12/cone-park-library-branch-grand-opening.html and here http://librarygraphicdesign.blogspot.com/2013/04/library-groundbreaking-ceremony.html .

Post grand opening public service
 announcement ad.
Now that the permanent building had architectural renderings, I decided to use the architect's elevation drawing as line art for the basis of the new permanent building's grand opening design collaterals. I combined the elevation drawing with a sepia-toned wood grain image to add colour to it and to become the central art element on all collaterals. For purposes of continuity from piece-to-piece of the new collaterals, I made use of the same wood grain texture as a border treatment and within outlined text of the words "Grand Opening."

Website home page banner ad.
The first marketing piece to be distributed was an invitation, printed two up on a full page, then trimmed and folded down to be a quarter-paged sized card that could be opened. The 300 physical copies would be conventionally mailed out to recipients. A second invitation version saved as a .jpg would be embedded as an image into emails invitations sent out to additional recipients.

8.5 x 11 inch sign to post
in existing branch before
transfer of materials into
 the new library branch.
Two television broadcast public service announcement ads were created. One for announcing the grand opening event, and a second one for long term use after the grand opening. A 23x34 inch poster was also created for use in a free-standing frame to be displayed in the Headquarters Library lobby.

Closer to the grand opening day, a website banner ad and a secondary blog icon image would also appear on the library website to announce the grand opening and link to a blog post for details.

Because the mobile library unit would still be in operation during construction of the new permanent building, a time would come when materials from the mobile unit would need to move to the permanent site. A sign was created to provide advance notice for that disruption of service on the days that transfer of materials would happen. 

Library lobby poster.
Roadside yard signs were also created to be used along the stretch of road that passed in front of the new library location. One designed set appeared to announce the grand opening event, a second designed set appeared the day of the grand opening, and a final set appeared after the grand opening day to announce that the permanent library building was now open for business. The 24x29 inch signs were printed on large format paper and laminated for protection from inclement weather.

For the day of the grand opening, an event program was created, printed front and back on card stock, two programs to an 8.5x11 inch page. A diagram of the building's floorplan was also created to help visitors navigate the new space. And lastly, a pair of certificates were designed to present to the Library Foundation and Friends of the Library organizations for their generous support in helping to make the new library possible look and function to the highest of expectations.
Email invitation image.

Photos of the grand opening event can be viewed here:


Event poster showed floorplan 
sections of new library.
Items created for publicizing the new library: 

300 copies: Grand Opening Event Invitation

1 copy: Grand Opening Event Email Invitation

1 copy: Grand Opening PSA #1

1 copy: New Library Open PSA #2

1 copy: Grand Opening Event Website Banner

Donor certificate.
1 copy: New Library Open Blog Icon

4 copies: Library Closed (during collection shift) 8x11 inch Signs

1 copy: 20x30 inch Grand Opening Announcement Lobby Poster

3 versions / 6 prints each: 24x19 inch Yard Signs for Pre-Grand Opening, Day-Of Grand Opening; and Now Open Post Grand Opening
Donor certificate.

100 copies: Grand Opening Event Program

1 copy: Grand Opening Event Colour Coded 
24x19 inch Poster

1 copy: Cake Decoration Image

1 copy: Grand Opening Event 11x8.5 inch Appreciation Certificate for Friends of the LIbrary donor

1 copy: Grand Opening Event 11x8.5 inch Appreciation Certificate for Foundation donor

Event program front and back.

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