Library Summer Reading Program, 2011

A 96x36 inch display board poster was created to use as a route map for participants
to move their button-sized vehicles across while tracking their reading progress.

Summer is here, the kids are out of school needing something interesting to keep them occupied, and parents can keep them both entertained and/or learning by coming to the library. One of the biggest draws we have every summer is the Summer Reading Program. This basically consists of getting kids to read as much as they can, upwards of 200 books or more if possible (if I had to read 200 books in three months time, they'd sure have to be pretty thin ones! But truth be known, I doubt I could even pull off reading 200 articles by then).

Front view of the credit card sized reader punch card (to be
 stamped or initialed by a librarian after completion of reading a book).

Requests for publicity materials for the Summer Reading Program have been rather copious. To date, I've created the following items:


1x newspaper black/white ad 
1x magazine black/white ad
1x magazine colour ad
1x newsletter colour ad
1x 2-sided wallet-sized frequent reader punch card (with map picture of Gainesville area)
1x 96x36 inch large format display poster
50x random supporting images of travel vehicles developed for the large format display poster
1x 8.5x11 inch colour flyers (24 printed in-house)
2x 2-sided 8x2.5 inch colour bookmarks, sharing the same back image (3,500 printed off-site)
6x webslide web ads


With the exception of a map I used for the frequent reader punch card, all other images were commissioned and offered by The American Library Association (ALA) to association members. The layouts, modification, and combinations of these images were chosen by myself during the design process to suit the needs of our local branches.

Left to right: colour magazine ad, 8.5x11 inch flyer, reader punch card (top right),
and fronts and back of two bookmarks.