Promoting Library Event for Author Myla Goldberg

45x45 inch large format display poster

Quarter-page handbills

Author Myla Goldberg will speak at the Alachua County Library District in Gainesville, Florida on Thursday November 6, 2014.The author provided some good, high resolution images from her website at http://mylagoldberg.com/press.htm for use in creating publicity to promote her event.

The Alachua County Library District and the University of Florida Writers’ Festival are pleased to bring you “An Evening with Myla Goldberg.” Ms. Goldberg will be discussing her work, reading from her books, and taking your questions. She will also sign books at the conclusion of the event.

3.25x4 inch print advertisement

Myla's bestselling writer of The False Friend, Wickett's Remedy, and, Bee Season, which was a New York Times Notable Book for 2000, winner of the Borders New Voices Prize, and a finalist for the Hemingway Foundation/PEN award, the NYPL Young Lions award, and the Barnes & Noble Discover award. It has been adapted to film and widely translated.  In addition to her novels, she has written an essay collection and a children’s book. She writes and teaches in Brooklyn.

Project designs (and deliverables) included:
> 8.5x11inch sign (4)
> Quarter-page handbill (200)
> Website banner advertisement (1)
> 3.25x4 inch newspaper print advertisement (1) 
> 45x45 inch display poster (1)

Library website banner advertisement

8.5x11 inch sign

Integrated Marketing Design Collaterals for Library Literacy Learning Conference

PowerPoint welcome image.

Event promotional 8.5x11 sign

The Alachua County Library District Literacy Office will host a conference event in Gainesville, Florida. It will be preceded by a breakfast for tutors and students, then open to the public for the rest of the conference.

To help promote the conference to both invited guests as well as the public, a set of promotional collaterals was needed to be designed and printed. A few months earlier, I redesigned an new integrated identity and set of marketing collaterals for the office

( http://librarygraphicdesign.blogspot.com/2014/08/integrated-library-literacy-collateral.html ), so I used these as the basis for designing the conference event collaterals too. Maintaining a consistent use of the design sensibilities created earlier during the redesign helped to further reinforce brand recognition of the ACLD Literacy Office.

 

Design collaterals (and quantities delivered) for this conference event included:

Breakfast Invitation to learners & tutors in English language (42)
Breakfast Invitation to learners & tutors in Spanish language (10)
Conference Invitation to general public (20+)
E-mail announcement invitation image (1)
4.5x3.5 inch folding invitation schedule insert (62)
4.25x8.5 inch two-sided event program (100)
8.5x11 inch PowerPoint Welcome image (1)
8.5x11 inch PowerPoint Thank You image (1)
8.5x11 inch award certificate (1)
8.5x11 inch promotional sign (520)
22x28 inch promotional poster (10)
Library website banner advertisement (1)

Folding invitation exteriors (printed two-up on 8.5x11 inch card stock then folded and trimmed to size).

Folding invitation interiors (two versions: one for learning teams and one for public.

Invitation insert page.

Program front / back.

Certificate award concept (to be used later in conjunction at year-end event).

PowerPoint thank you image for closing the event.

Integrated POP Marketing Signage Designed to Raise Literacy Office Awareness, Donations, and to Thank Community

The desire to generate a little fundraising turned into an opportunity to thank the commuity for their support. This design for a 7x5 inch laminated coutertop jug label paved the way.

Vertical banner.

The Alachua County Library District Literacy Office approached me to develop marketing materials that could bring attention to their literacy efforts and to assist in fundraising. The items would be used during book sale events at the local Friends of the Library book house. The initial brief asked me to explore solutions for a free-standing dimensional floor display to promote the Literacy Office, and to design adhesive labels for donation jugs that would be placed on point-of-purchase counter tops to ask for spare change. 

A few months earlier, I had provided design services to rebrand the ACLD Literacy Office, ( http://librarygraphicdesign.blogspot.com/2014/08/integrated-library-literacy-collateral.html ) so I was fortunate to already have established design standards I could use to extend to this project. I also had photos taken from previous book sale events to refer to and used these to assess the book house retail environment space while I generated ideas about presentation opportunities. 

I knew from past experience that the book sale environment was a pretty chaotic place; crowded wall-to-wall with people and book shelving. At the check-out area, a long, stagnate line of customers would often form which would provide a perfect location to get and hold their attention, but sight lines would be blocked from around shoulder height down to the floor. I knew that the best bet for catching people's eyes would have to have visuals be at least waist-height and higher, so I developed and presented an eight foot free-standing floor display concept in the shape of an open book that would require construction with wooden building materials, PVC piping and fabric, or other solutions. I also presented a series of mid- and large-format vinyl wall-mounted and beam-suspended banners that were sure to not be overlooked. To help demonstrate how effective the banners would appear, I photoshoppped the concept banners into the existing event photos for a before-and-after comparison.

Proposed, canceled floor display.

During my on-site visit to the Friends of the Library book house, my floor display concept was presented and well-received, but a second concept was put forth by the Friends that they were willing to explore and construct themselves: a stack of books piled up neatly, high enough to become a waist-high cube of books. The top surface could be then used to set up additional books and marketing materials. We all thought it a plausible idea and encouraged Friends of the Library volunteers to develop that. A large, two-sided sandwich board was also  offered at that time to use for additional marketing, so I added that to my list of banners to design for and during subsequent meetings presented concepts that utilized the banner design styling.

Before-and-after proposed banner solutions.

After all the initial concept and design production was completed, a vendor quote for producing the vinyl banners was acquired then presented for client approval. Unfortunately, financing for vendor-provided materials became an issue for the library, so I was asked to print and laminate as many of the smaller items in-house as I could for use at the event. Despite not using the largest, most prominent banners, the remaining smaller scale banners and donation jug labels were still beneficial for raising Literacy Office awareness and advocating for additional funding.

Left: available sandwich board. Middle two: concept sign designs for sandwich board use. Right: diagram indicating areas needed to cut out so that existing hooks on sandwich board could slide through. 

Projects designed (and delivered or canceled):

138x36 inch Banner / Literacy Office (canceled after development)
138x36 inch Banner / FOL (canceled after development)
138x36 inch Banner / ACLD (canceled after development)
20x40 Literacy Office Banner, Laminated and Mounted on Foam Core Board (2)
29x40 inch Sandwich Board Literacy Office Sign (1)
29x40 inch Sandwich Board Friends of the Library Sign (1)
7x5 inch Laminated Literacy Office Donation Jug Labels (14)

Three 138x36 inch vinyl banners not fabricated for use after design development.

Marketing Designs for Author Nickolas Butler Library Event

Library website banner advertisement

19x28 inch poster

The Alachua County Library District arranged to host a talk by author Nickolas Butler. He provided two good quality images for using on his publicity collaterals—a cover of his book and a portrait—which I used to arrange with essential library branding and event information. 

Because the formats of most of the marketing collaterals were nearly proportionate, I was able to conveniently repurpose the initial 8.5x11 inch sign design for use on a larger poster as well as smaller handbills and a newspaper print advertisement.

Projects included the following designs
(and deliverables):

Website page banner (1)
19x28 inch poster (3)
 8.5x11 inch sign (42)
Quarter-page handbill (300)
3.25x4 inch newspaper print advertisement (1)

8.5x11 inch sign

Quarter-page handbills

3.25x4 inch newspaper print advertisement

Promoting the Public Library to Newly Relocated University Students

Broadcast television public service announcement advert

4x2 inch coupon book advertisement

Universities have their own libraries for students and faculty. But while they provide well for academic purposes, university libraries might not offer much in the way of what your typical community public library might.

This disparity in product and service offerings gives the community library an opportunity to promote itself without having to compete directly with the local university. Such was the case with our library and the resulting  advertising campaign I worked on for the Alachua Public Library District in Gainesville, Florida.

4x2 inch newspaper online advertisement

The campaign sought to inform students of available products that their local university library did not offer. It consisted of print, online and broadcast television advertising, as well as display signage at a university orientation event held for new students.

Design elements leveraged the library's colour palette and font family established in the corporate identity standards and used on other integrated marketing materials. A royalty free image of age-appropriate people dressed in colours that complimented the corporate colour palette also helped to associate them with the library and its product offering.

Advertising collaterals included:

4x2 inch newspaper print advertisement

> Broadcast television public service announcement colour RGB advertisement 
> 4x2 inch coupon book colour CMYK print advertisement
> 4x2 inch colour RGB newspaper 
online advertisement
> 4x2 inch black/white newspaper 
print advertisement
> 72x24 inch event presentation table banner

72x24 inch laminated paper event banner