Library Marketing Design: Royalty Free Image

Showing posts with label Royalty Free Image. Show all posts

20 September 2016

Integrated Promotional Advertising Campaign for Freegal Online Music Service

13x2 foot banners.

Project: Freegal Music Service

Creative brief: Create an integrated advertising campaign comprised of print and digital materials to promote Freegal online music service which provides five free music song downloads per week to subscribers. The campaign seeks to increase public awareness and generate greater subscriber traffic results by being visible in more locations and with greater frequency and duration. The design should provide a new look that captures people's attention and communicates the key points of the service.

Content messaging: Multiple language options were provided, each lacking engaging or inspiring direction. Additional content marketing that advertising was to support was not yet in process, created nor in place, and/or had details still in flux with no reliable completion date in sight.

Number of integrated items requested at outset: Between 16 and 38 unique items.

Number of integrated items requested as opportunities were reassessed and re-imagined: 29 unique items.

Requested turn around time: 15 days. (+ additional deadlines created as adjustments to initial and additional project opportunities were realized and requested). Good luck!

Production challenge note: 27 other unrelated projects with a varying range of their own completion deadlines were also being worked on simultaneously during this same initial time frame. 27 + 16/38 projects = 43/65 projects in 88 hours. No problem!

Sets of PSAs 34x22 inch posters and 11x8.5 inch signs

Website banner advertisement which links to blog.

Children's publication print advertisement.

Projects produced (+quantities delivered)
Marketing Campaign Concepts
(33 Integrated Page Designs)
Web blog icon #1 Cool (1)
Web blog icon #2 Soul (1)
Web blog icon #3 Workout (1)
Web banner #1 Cool (1)
Web banner #2 Soul (1)
Web banner #3 Workout (1)
Broadcast TV PSA #1 Cool (1)
Broadcast TV PSA #2 Soul (1)
Broadcast TV PSA #3 Workout (1)
Quarter page Handbill of album covers (400)

Quarter page handbill front (top) and back (bottom).

5.5x3.5 inch Shelf Promo Sign Template (1)
5.5x3.5 inch Shelf Promo Sign #1 Cool (1)
5.5x3.5 inch Shelf Promo Sign #2 Soul (1)
5.5x3.5 inch Shelf Promo Sign #3 Workout (1)
5.75x4.5 inch Print Publication Ad (1)
8.5x11 inch Sign for Airport Users (4)
11x8 inch Sign #1 Cool (45)
11x8 inch Sign #2 Soul (45)
11x8 inch Sign #3 Workout (45)
21x28 inch Poster #1 Cool (6)
21x28 inch Poster #2 Soul (6)
21x28 inch Poster #3 Workout (1)
34.75x22.125 inch Banner #1 Cool (3)
34.75x22.125 inch Banner #2 Soul (2)
34.75x22.125 inch Banner #3 Workout (1)
45x45 inch Poster (1)
13ftx2ft Banner #1 Cool (2)
13ftx2ft Banner #2 Soul (2)
13ftx2ft Banner Workout (1)
1.5 inch Circular Ear Bud Case Adhesive Labels (100)

8.5x11 inch airport user sign

5.5x3.25 inch "shelf talker" cards mount to front of book shelves.

Compare to 2015 collaterals: poster & flyer (left), PSA (center), web ads (top, middle right) and wallet card (bottom right).

Compare to 2013 collaterals: poster & flyer (left), wallet card (center top), print ad (top right) and PSA (bottom right).

01 June 2015

Library Newsletter, THINK... Summer 2015 Issue Covers Summer Reading Events

Cover of the Summer issue of THINK....

Alachua County Library District’s free, 12-page winter edition of THINK... newsletter arrived in June. The issue covers quarterly news and over 800 scheduled events from June through August. A printed edition of 2,750 copies is delivered not only to all twelve library branch locations but also to select non-library businesses to extend its reach further into the community. Online copies are also available on the library’s website at www.aclib.us/news .

Development of the newsletter begins with library staff entering their planned quarterly events into the library’s electronic calendar system during a 30-day period prior to beginning the editorial production process, which in turn takes an additional 30 days of production prior to delivery of the publication to the public. Printing services are outsourced to a local printer, taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.

Library website blog icon.

Events published in the newsletter are the same as seen on the library’s website calendar of events. Due to limited space in the newsletter, complete descriptive information about the events are not published, however, those details remain available on the online branch calendars.

Marketing design collaterals created to promote THINK... include the 2,750 copy print version which is also offered for download in digital .pdf format from the library website; a library website blog icon; and a television broadcast media public service announcement (PSA) image.

Television broadcast public service announcement.

01 April 2015

Library Newsletter, THINK... Spring 2015 Issue

Newsletter cover.

Online newsletter thumbnail.

The library’s free, 12-page winter edition of THINK... newsletter arrived in April. The issue covers quarterly news and over 800 scheduled events from April through May. A printed edition of 2,500 copies is delivered not only to all twelve library branch locations but also to select non-library businesses to extend its reach further into the community. Online copies are also available on the library’s website at www.aclib.us/news.

Development of the newsletter begins with library staff entering their planned quarterly events into the library’s electronic calendar system during a 30-day period prior to beginning the editorial production process, which in turn takes an additional 30 days of production prior to delivery of the publication to the public. Printing services are outsourced to a local printer, taking five to seven days before receipt of the printed product back to the design department for separating and shipping different quantities to the 12 district libraries and local businesses.

Library website blog icon.

Marketing design collaterals created to promote THINK... include the 2,500 copy print version which is also offered for download in digital .pdf format from the library website; a library website blog icon; and a television broadcast media public service announcement (PSA) image.

TV broadcast public service announcement (PSA).

06 March 2015

Marketing Design for Fandomonium, A Library Comic Con Event

Above: event identity utilizes a bold comic-styled iconography to catch viewer attention.

Above: identity variation without
descriptive language for
use in smaller applications.

Project: Alachua County Library District Fandomonium event visual identity and promotional collaterals.

Design brief: Establish a visual identity mark and develop integrated print and digital media marketing collaterals to promote the library's newly created annual event.

Required collaterals (and printed quantities):
Series logo, with element variations and formats in both
colour and black/white (1+)
Newspaper Save the Date print ad (1)
Public Service Announcement broadcast media ad (1)
67x63 inch library poster (1)

Handbills four per 8.5x11 page.

45x45 inch library poster (1)
21x28 inch library poster (7)
21x28 inch library book sale announcement poster (1)
21x28 inch library event floor plan poster (3)
14x8.5 inch (open) / 7x8.5 inch (closed)
    8-page program guide booklet (300+)
8.5x11 inch flyer (45)
8.5x11 inch newsletter (2,500) cover
    and interior page layout design (1+1)
8.5x5.5 inch Contributor Thank You Card (50)
8x2.5 inch bookmark (1,000)
Quarter page Save the Date handbill (2,000)
Quarter page handbill (1,000)
Library website blog icon (1)
Library website banner ad (1)
Library website newsletter cover 140x188px image (1)
Library website newsletter cover 100x100px
   blog icon (1)