Collaterals for the event included 11x17 inch signs, colour and black/white print ads, a public service announcement (PSA) TV ad, and a website banner ad. |
Children's book author Suzy Kline will be in town to talk about her experiences in an interactive presentation. During her stay she'll be presenting at both the library and separately at a number of area schools.
Publicity materials created to promote her events included both colour and black/white print ads, a public service announcement (PSA) on the local television station, a website ad, and 11x17 inch in-house signs.
The author's publicist provided the library with a photo of the author, as well as Suzy's signature doodle—a little curly-haired smiling face above her signature. Unfortunately, both of these images were small in dimension and low-resolution 72dpi .jpg files. Even upon receipt, the images were already noticeably pixelated, so when it came time to scale them up on a design piece, the pixelation only increased proportionately. I asked the program managers if they could contact the publicist to secure better images, which they did. Unfortunately, all we got back were the same images, so I asked if they could make a second effort--and they did--but no reply came back from the publicist. Too busy to do any better, I guess.
Okay, so we go with what we got: the crappy stuff, plus some images of her more recognizable book covers I found myself.
You did a great job with what you had! Looks good! js
ReplyDeleteThanks much, js. Maybe Suzy should hire ME as her publicist! ;D
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