Library Monthly Event Signs, October 2011

October event signs marked a transitional stage in the arrangement of event lists
 from "Recurring" and "Special" categories as seen in left and center columns--
to groupings based on ages--as seen in right column.

Monthly event signs created for October marked a transitional period in their arrangement of information. On previous monthly signs, events were divided into two categories--Recurring Events and Special Events--then arranged in order by listing events with multiple dates first (i.e.: "Mondays, 1pm", etc.), followed by events with only one listed date ("Sept. 2, 1pm") listed after. All events indicated what age group they were by displaying age group categories in a specific colour (for example: TEENS, and ADULTS). 


Patrons at at least one branch library indicated that instead of having to look through all the events collectively they would find it quicker and more convenient if events were grouped together in their own age group categories--for example, if all children's events were separated from other age group events.  Ideally, all events for each age group would hold to one page, made possible by cutting event descriptive text to make that possible. This required more editing work on my part, but the end result worked well. I grouped all the same-age group events together, then created a seal icon of a specific colour that contained the age group name. I also used the same seal colour for event titles related to those age divisions.


When needed and where possible, additional art elements could be added to compliment a standard nameplate design at the top of the page that identified what library branch the sign was for. As always, some branches required larger, 11x17 inch signs, while smaller branches with fewer monthly events could make do with 8.5x11 inch signs. Ten branches would receive two signs each for posting inside their libraries.


During this transition, the age grouping effort was only produced for one branch. The result would be evaluated by the branch librarians and later a discussion between branch managers and marketing would help to determine how to best streamline the content delivery during of the production cycle.